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Aaron Greenberg, gamertag BIGVIP on Xbox Live, is Xbox's Product Manager, and has been on Major Nelson's podcast occasionally to discuss some events and news.  He has been on Major Nelson's show to discuss The Xbox 360's Summer of Arcade, as well as a new DRM policy, and to debate Sony's Home platform.

Aaron is renowned for being straight-talking, especially when it come to competitors such as Sony. On the case of Kaz Hirai claiming Sony still had "console leadership" Aaron replied ; " This sounds like an old hardware company that's comfortable with it's market position. the complacent attitude is out of touch with where the industry and the consumer is today".

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