Achievements are extra challenges added into video games that sometimes carry a point value or unlock bonus materal, and are sometimes solely for bragging rights.
We found that players are always looking for bragging rights and recognition of their past accomplishments, It’s more to feel like you got a trophy for doing something special, but in no way would this increase your character power. We didn’t want to force you into weird sorts of gameplay that you wouldn’t be doing anyway; we wanted it to more be sort of a reflection of what players were already doing.
At first we were coming up with other names like accomplishments, goals, medals — anything to not call them Achievements, We sort of came around to the conclusion that all players call them Achievements. Steam has a great Achievement system, Xbox has a great Achievement system; it’s almost just like this weird game at a certain point to not call them Achievements.
For now the points are just a ‘WoW’ character score. As we graduate to that Blizzard Account system, which is right on the horizon, it will switch over to a Blizzard Level. And rather than call it a ’score,’ we just wanted it to be like you’re leveling up on Blizzard games… You’ll have this Blizzard identity, and you’ll be able to see things like ‘Oh, this guy was great at Diablo III, but he never played StarCraft and he was mediocre in WoW.’ That sort of thing.