There's a lot of it.
Why is activision stock so low?
Stock prices have to be matched against the company as well. Like Romination said there is alot of Activision stock out there. Most companies will actually go through lots of hoops to make sure their stock always stays at a reasonable price because when a stock gets the really high levels like 100 bucks a share people tend to be slower to buy. That and it is considerably easier to maintain control of a cheap stock.
share price: price per piece
Videogames are relatively small money, and are a risky investment because the market is kind of volatile. Think of past great publishers/devs that faded away really quickly. On top of that, those in the know realize that the only major franchises they have left are Blizzard ones, which come out too infrequently to support a large publisher, and CoD, which has been doing well but is like putting all your eggs in one basket.
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