From what I've read, the only thing I can think of is that it's an alternate reality game, hypothesizing what would've happened if the cuban missle crisis actually started a nuclear war instead of ending in a compromise.

About three seconds after I listened to the clip, fire alarms went off in the dormitories.
It ended up being a drill/false alarm, but was still kinda freaky.

" @twentyTWO: HOLY SHIT DOOD I DIDN'T SEE THAT. "

Well I know I'm late but I don't know if someone posted this yet. The GKNOVA6 site has a part of the MP3 that says "Hell is purple" when entered into google you get this website 
http://www.purplehell.com/ the site is all about riddle solving the first thing I read on the site was 
"Welcome to Purple Hell - Our aim is to be the No.1 resource for online riddle solving tools."
If some on already found this sorry it wasn't to hard to find anyway.

HOLY FUCK. This is so weird. Also, found something cool. When you hop on gknova6.com you can tune the image!  Turn the knob on the right side of the television. It makes everything a lot clearer, and this seems to point to Fallout New Vegas. Awesome.

Oh it's Fallout related? Kinda a letdown for me :(

There's an image of a baseball diamond, and the next one shows what seems to be an atomic explosion occuring within the diamond. Anyone know what that might mean?

" HOLY FUCK. This is so weird. Also, found something cool. When you hop on gknova6.com you can tune the image! It makes everything a lot clearer, and this seems to point to Fallout New Vegas. Awesome. "

" Oh it's Fallout related? Kinda a letdown for me :( "

This is obviously Giant Bomb: The Game

There is some sort of blinking light at the bottom-right of the TV. This could be some sort of Morse Code. I don' know how to read the Code but if anyone else out there can this could be an important clue.    

If this isn't Fallout: New Vegas then someone is making a game that looks a whole hell of a lot like Fallout.

 Has anyone tried to write down the letters from gknova6? I don't have the fast hands but perhaps someone can try to write down the letters in two lines, one for the female voice and the other for the male voice and see if something can be obtained from that.    

Maybe the trumpet plays chords that spell something?

gknova6.com has a javascript include for Google Analytics (account  UA-6621671).  This account is also used on the following sites:
 www.bakugan-videogame.com  (UA-6621671-19)
www.herohq.com (UA-6621671-2)
www.thride.com (UA-6621671-16)
www.truecrime.com (UA-6621671-26)
www.uncaged.com (UA-6621671-2)
 
All games / sites associated to Activision, so I suspect the promotion has something to do with one of their games.

" This is so for Madden 2011. "

This has to be Persona 5 .
 
It definitely cannot be anything else.

Well that was definitely strange to the ears.

Dunno if someone figured this out yet, but the audio on the site says "Hell is purple", which points to www.purplehell.com which is a riddle solving site. Welcome to Purple Hell, your one stop shop for riddle tools and resources.

the blinking light has nothing to do with morse code. it is in a loop, but not in morse code. probably just for looks.

New Vegas yaaaaaay

I was hoping for a video of this :(

Joystiq is on this too.

Using some of the comments ideas and listening to the audio in the website, I believe that "Hell is Purple" is hinting at Baconian Cipher or Purple Hell. This site is an automatci Baconian Cipher  http://www.purplehell.com/riddletools/bacon.htm. Though I didn't find or hear any 5 letter increments of A or B, but maybe if you do something with the letters in the MP3 file to make them into A's and B's then something could be done with it.

its got Fallout new Vegas all  over  it.. spinning nucleus, uranium bomb, JFK & Cuban missile crisis.. has to be 

  If it's Activision, couldn't it be an "Alternate Reality" game for COD by Treyarch? Would make sense, then they could muck about with any crazy scenario they'd like if the Cuban missile crisis actually went sour. Could make a rather cool setting for an almost Contemporary Conflict game, one might say.

I can tell just by the sound of the radio whine that it's new vegas

How this could be anything other than Fallout: New Vegas amazes me.
Although it could all just seem too good, we saw nearly all of this in Fallout 3 (the bomb etc.)
It does seem quite odd though that they would be all mysterious about a game that has already been announced. If this is for New Vegas, I would've loved to have seen this months ago, creating a huge amount of hype.
 
Oh and by the way, another thing saying it is for New Vegas, what is one of Brad's most played games lately, if not most played? Fallout 3.
 
Case closed.

Finally Science Papa 2!

Fallout Vegas isn't big enough to have this type of marketing, considering it's going to be an expansion. If it is then this is a disappointment. 

" gknova6.com has a javascript include for Google Analytics (account  UA-6621671).  This account is also used on the following sites:  www.bakugan-videogame.com  (UA-6621671-19)www.herohq.com (UA-6621671-2)www.thride.com (UA-6621671-16)www.truecrime.com (UA-6621671-26)www.uncaged.com (UA-6621671-2)  All games / sites associated to Activision, so I suspect the promotion has something to do with one of their games. "

 Treyarc aint bright enough for ARGs like this, damn it!

" its got Fallout new Vegas all  over  it.. spinning nucleus, uranium bomb, JFK & Cuban missile crisis.. has to be  "

"  Treyarc aint bright enough for ARGs like this, damn it! "

" @SPACETURTLE said:

"  Treyarc aint bright enough for ARGs like this, damn it! "

Treyarch has nothing to do with it. Activision covers the marketing as a publisher so this would be on them. CoD7 Cold War spec ops team seems actually really plausible. That or it's some previously unheard of nuclear apocalypse game, since they're so popular now. "

LOL, I just finished making a ceasar cipher program for my computer science class. LMFAO thats too funny

" @DystopiaX said:

" @SPACETURTLE said:

"  Treyarc aint bright enough for ARGs like this, damn it! "

Treyarch has nothing to do with it. Activision covers the marketing as a publisher so this would be on them. CoD7 Cold War spec ops team seems actually really plausible. That or it's some previously unheard of nuclear apocalypse game, since they're so popular now. "

Activision ain't bright enough for ARGs like this, damn it! "

" @SPACETURTLE said:

" @DystopiaX said:

" @SPACETURTLE said:

"  Treyarc aint bright enough for ARGs like this, damn it! "

Treyarch has nothing to do with it. Activision covers the marketing as a publisher so this would be on them. CoD7 Cold War spec ops team seems actually really plausible. That or it's some previously unheard of nuclear apocalypse game, since they're so popular now. "

Activision ain't bright enough for ARGs like this, damn it! "

What's with the Treyarch hate? "

Hey guys, great work. I just posted an article comparing the chances of this being for CoD or Fallout.  
http://www.movieviral.com/2010/04/05/gknova6-viral-site-for-unknown-game/ 
 
I'm leaning towards Call of Duty myself. Thanks again for all the effort you guys have put into this.