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Amazon Getting into the Living Room With Fire TV [UPDATED]

The company has even designed a controller for the device's games.

UPDATE: Kotaku reports Portal designer Kim Swift and Far Cry 2 designer Clint Hocking have both been hired by Amazon Game Studios.

**

When Amazon purchased Strider developer Double Helix, it seemed to indicate the company was getting incredibly serious about the living room. That began to crystalize today with the announcement of Amazon Fire TV, a $99 streaming box. Amazon's event built a controller to make playing traditional games a breeze.

No Caption Provided

If you're familiar with the Apple TV, Roku, or Chromecast, you have a general understanding of the Fire TV, too. It's loaded with video delivery options, including Netflix, Hulu Plus, Amazon Instant Video, and others. The big names are there or coming soon.

There's also tablet integration ala SmartGlass, voice search, photos in the cloud--blah blah blah blah blah blah.

What's up with the games? That's where Fire TV is pretty interesting, and if it weren't already broadly the case, probably immediately makes Ouya obsolete. Amazon has built a specific game controller for Fire TV that costs you an additional $39.99. Here's a look at the controller itself:

No Caption Provided

It looks nice, but like the Ouya, we really need to know how it feels. That's the key factor here. Buying the controller nets you $10 in credit and copy of Sev Zero, which we'll get to in a second.

We didn't learn anything about what Double Helix is up to, but that's not a surprise, since the deal didn't happen very long ago. Amazon Game Studios, which has secretly been around for several years, revealed several games. A third-person sci-fi shooter with tower defense elements called Sev Zero was shown, in addition to other games from the developer, including one where a dinosaur had a rocket strapped to it.

Electronic Arts, Disney, Gameloft, Ubisoft, Telltale, Mojang, 2K Games, Sega, and Double Fine were among the developers mentioned on stage. As each of them has a mobile presence on other platforms, it makes sense. Minecraft was shown, and the company also promised Monsters University, The Game of Life, The Walking Dead, NBA2K14, Asphalt 8, Riptide GP2, and Despicable Me: Minion Rush were on the way.

You don't have to wait long to buy one, either. No joke, but the Fire TV starts shipping today, and new customers can quality for a free month of Amazon Prime and Netflix. 2014 is keeping things interesting.

Patrick Klepek on Google+

74 Comments

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Dan_CiTi

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Edited By Dan_CiTi

Those buttons look nice but...what an awful shape. just rip off any good controller shape, GC, 360, PS4, no one will care.

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MetalBaofu

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@seeric said:

As neat as having an announcement and a release together sounds, wasn't this same strategy something of a disaster for the Sega Saturn?

I suppose communication has evolved substantially since then so the word can spread much more quickly, it's a multimedia device and not just intended for playing games on, and Amazon will presumably be handling the distribution themselves so that helps a lot too, but sacrificing pre-launch hype still seems like a remarkably risky move to make.

The problem with the Saturn stuff was that they pissed off a bunch of retailers and they refused to even sell the thing because of it. I think they just sent initial shipments to select retailers, which obviously pissed off the ones that weren't selected. Amazon doesn't have that problem here since they are the retailer.

With the Saturn you also had cases of people not being able to buy it, because they didn't have the money saved up for it(was 400 bucks). That could still be a problem with this Amazon thing, but not as bad since it's just 99 bucks.

I believe even developers got really pissed about the Saturn stuff and stopped making games for it.

While both cases involve surprise launches, they are really completely different scenarios.

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pondwhale

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Why do all the controllers have to be so damn boxy. Why dammit.

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kalos

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@seeric said:

As neat as having an announcement and a release together sounds, wasn't this same strategy something of a disaster for the Sega Saturn?

Although after the reception Ouya had, how much hype could there be for another Android-powered (I assume) console?

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ptys

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I guess we can speculate but if the Wii U is having trouble finding developers, I doubt big studios will invest in something so powerless. It's prob. just for mobile games on your TV.

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Robinson

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If Kim Swift is onboard, I'll be there day one!

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bybeach

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Edited By bybeach

Right now I am just interested in the tv side of it. I have been an abject fool for the cable companies so too very long enough. In short, I do not watch tv. As long as I can get whatever passes for PBS or equiv, and whatever else, I am happy. I do not even watch football anymore, but I strongly suspect if I wanted to w/ the Amazon set-up, I could.

But as for the gaming side of it, I will check back in say, 2 to 5 years. If they have it rocking, and I care.

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dr_mantas

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Edited By dr_mantas

Not another streaming box. Jeez.

Maybe I'm jaded because I'm not in the states, but internationally there's no reliable way to stream anything, especially in non english speaking countries.

When I watched a bunch of American TV shows I torrented everything. And I would pay for fucking Netflix if it was available.

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rand0mZer00

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Hmm.

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Tblockkiller

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If only this and netflix

was available worldwide.

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OurSin_360

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@recspec said:

That Sega Saturn launch strategy.

Same thing i was thinking lol.

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amafi

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Not since the Ouya has playing horrible phone games on my tv with a shitty knock-off controller been less appealing.

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TeenageJesusSuperstar

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The writing in this article is terrible.

"No joke, but the Fire TV starts shipping today, and new customers can quality for a free month of Amazon Prime and Netflix."

You can do better Scoops!

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mousse_gallon

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I hope jeff and the guys have one coming to unbox and review!

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amafi

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climax

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OUYA 4 LYFE!

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bybeach

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I hope jeff and the guys have one coming to unbox and review!

Going by Jeff's comments that may happen. Sounds like he got one.

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Corevi

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CaptainCakeBit

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That controller looks clunky as hell.

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mohsin

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I want it to say - Amazon has the best price on the new Fire TV, check it out here! http://amzn.to/TPHo6G