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E3 2011 Live Blog: Electronic Arts

The first Third-Party Conference of the show. Will Peter Moore play football with Shepard?

The second major press conference of E3 2011 begins in just a few minutes! For this press conference, we move from platform manufacturer Microsoft to Third Party Electronic Arts. Expect sports game demoes with former Football stars alongside plenty of multiplatform announcements.

Will we see more Mass Effect 3 demoes? How much time can (and will) EA spend demoing the Old Republic? And will we finally see some of Battlefield 3's multiplayer content? Tune in at 12:30 PM PST to find out!

Watch the EA Press Conference here!

[1:31] And so ends the Electronic Arts Press Conference. Thanks for watching and reading the live blog! We'll be back in an hour, at 2:30, for the Ubisoft E3 Press Conference! See you soon!

[1:30] Battlefield 3 is out on October 25th. So ends the Battlefield 3 demo.

[1:28] Graphics doesn't equal gameplay, but god damn, are those some good graphics.

[1:27] This is the longest on-stage gameplay demo we've seen all show.

[1:26] Look at that dust!

[1:24] Battlefield 3 single player demo playing now. Tanks firing at tanks. When will the violence end?

[1:23] Battle Log is a similar social network service that will allow players of Battlefield 3 to build platoons and squads, as well as share and store gameplay info and stats, inside the game as well as on the web. Players will be able to test out these features alongside the Battlefield 3 demo (launching before the game ships0.

[1:21] A few quick shots of the multiplayer. I mean, it had to be multiplayer, right? There were names over those dude's heads.

[1:20] Anyone else feel like they need a new computer?

[1:18] Battlefield 3 is reaffirmed for a Holiday release. Currently playing is a video on the Frostbite Engine 2, the technology powering Battlefield 3.

[1:17] Battlefield 3 is on deck.

[1;15] Overstrike FMV trailer plays now. Seems more colorful than games in that genre, if the FMV style makes it to the game. No idea how this one plays though.

[1:14] Overstrike is a terrible name for a video game. But it absolutely a video game name. Overstrike follows a mercenary group called Overstrike 9.

[1:13] Kingdom's demo is done. Here comes Ted Price of Insomniac. Their multiplatform game is coming!

[1:10] Curt Shilling is not wearing Red Sox, but he is on the EA stage showing off Reckoning (Curt just calls it Reckoning, and leaves off the Kingdoms of Amalur part).

[1:08] "The Sims Social, grrrl!"

[1:07] Looks like The Sims for the GBA.

[1:06] The Sims Social for Facebook! Take that, already established farming-based social game empire!

[1:05] So much for that "no celebrities" dig.

[1:04] These football players are not happy to be here. Not al all.

[1:03] Why are they playing the Inception theme during this Madden trailer?!

[1:02] FIFA is out, Madden is in. Tough Actin'!

[1;00] EA announced the FIFA football club, a free program that inserts unique challenges to the game's player base Sounds like Rock Band 3's challenge mode... but for Futbol.

12:59] Lil' Wayne always has a game plan, whether he's recording or playing FIFA.

[12:58] That guy loves soccer as much as he loves his neck chain.

[12:56] Are the speakers on the EA stage reading from a teleprompter below them? They keep looking down at their feet, like they're speaking with their eyes closed. Also, FIFA 12 is on stage.

[12:55] Peter Moore returns to an E3 Livestream stage, describes how they used NASA satellites to map out the game's courses. SSX will be out on consoles this coming January.

[12:52] This SSX trailer seems way more colorful than that "extreme hardcore" teaser from last year's Spike VGAs.

[12:50]. Well... there yo go. No gameplay footage of TOR, and the segment is done. Now comes a trailer for SSX.

[12:49]. Right click on that enemy to attack him! Except you can't, because this is an FMV trailer, and not real gameplay.

[12:46] If you guessed that the Old Republic demo would be an FMV trailer, guess what. You win.

[12:46] The OTHER BioWare Doctor (Greg) takes the stage to talk about The Old Republic. Start your TOR timers now! How long do you think this segment will go? Place your bets!

[12:45] That Heavy Rain connection is made way stronger by featuring a scene where the racer in The Run has to extract himself from a flipped car upside down... via Quick Time Event.

[12:41] Queue the Need For Speed: The Run gameplay trailer. It looks like you're speeding across the country, by car AND on foot. The on foot sequences look like scripted QTEs, a la Heavy Rain.

[12:40] Black Box returns to the EA Stage to talk about Need For Speed: The Run, describing the enhanced AutoLog integration. Auto Log will even directly weave into the main campaign.

[12:38] John Riccitiello takes the stage with a little dig at flashier press conferences, as well as a plug for Origin, EA's rebranded download service.

[12:37] You know, when I think of Mass Effect, I don't think of wailing guitars. I think of sick keyboards.

[12:36] Casey Hudson reveals the Mass Effect 3 release date: March 6th 2012. Cut to the very first gameplay trailer for the game.

[12;35]. Not a lot of dialog wheels in that demo.

[12:34] It's not a reaper base! It's a LIVE REAPER.

[12:33] A live demo of Mass Effect 3 begins on stage. Shepard has access to some aerial fire power; he can call in bombing runs from the Normandy.

[12:32] Casey Hudson steps on stage to talk about Mass Effect 3, describes how the Mass Effect franchise was always conceived as a trilogy.

[12:31] The EA press conference begins with a trailer for Mass Effect 3. The Reapers are already here... on Earth!

[12:28] Just two minutes!

[12:20] Just 10 minutes until the start of the EA Conference!

414 Comments

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Kazona

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Edited By Kazona

I am really looking forward to that open beta. PC can't handle it, so I'll grab it on the Xbox.

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xpgamer7

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Edited By xpgamer7

I'm looking forward to Battlefield 3 and coverage of Overstrike.

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MeatSim

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Edited By MeatSim

It's all about Mass Effect 3 and Battlefield 3.

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downtime58

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Edited By downtime58
@leejunfan83: See, that's what I like about it - that it's completely unreal. I find when shooters get too realistic, they end up a little too dry or a little too uncomfortable.
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leejunfan83

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Edited By leejunfan83
@downtime58: interesting because I find modern warfare boring as hell its like watching a dumb action movie 
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Sambambo

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Edited By Sambambo

Everything I have seen on BF3 looks graphically amazing, but gameplay wise it looks incredibly boring.

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downtime58

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Edited By downtime58
@UlquioKani: That's what I thought...no doubt the game looks incredible...but it looks like more of the same, just prettier (on the PC anyway...I'm skeptical it will look this nice on consoles).
 
The one saving grace with MW3 is that its entertainingly ridiculous...I don't want real war because it's not very interesting...that was the trouble with Medal of Honor...I wonder if DICE is going down the same road with this game.
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Kato

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Edited By Kato

Wait, did dude say Battlefield 3 would be free on Origin? Very confusing words.

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Cubical

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Edited By Cubical
@Discorsi: That battlefield bad company crap is not a real battlefield  game it's a dumbed down console noobshooter with the battlefield  name on it.
 
Ya i played it and it sucked .
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Discorsi

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Edited By Discorsi
@Cubical said:
@UlquioKani:  then get out the fucking tank and go on foot or steal another guys  plane or jeep it's fucking  Battlefield game there is no tank levels and never has been.
Someone hasn't played Bad Company 2 >.>
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Cubical

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Edited By Cubical
@UlquioKani:  then get out the fucking tank and go on foot or steal another guys  plane boat or jeep it's fucking  Battlefield game there is no tank levels and never has been you can do what ever you want.
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Winternet

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Edited By Winternet

2 under my belt, 2 more to go. Please, Ubisoft, please, just do a normal, plain press conference. That's all I ask of you.

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Toxin066

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Edited By Toxin066

That was so good. A nice pallet cleanser after Microsoft's.

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TepidShark

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Edited By TepidShark

Pretty good press conference, EA hit the points it had to. Overstrike could be cool.

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deactivated-60534c109535a

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BF3 really shows what frostbite engine 2 can do:lifelike smoke,debris,explosions that look realistic etc,even need for speed:run will use the same graphic engine.Going for the PC version of BF3 with my new sandy bridge pc ready for action :-)

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saddlebrown

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Edited By saddlebrown

"[1:05] So much for that "no celebrities" dig."

Exactly what I was thinking.

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leejunfan83

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Edited By leejunfan83
@PieGuy: I agree I'm not sure that many people know but real war is not a michael bay film I loved the pacing in this the intensity 
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emem

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Edited By emem

I feel almost a bit sorry for MW3, because of the outdated engine they have to use.

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leejunfan83

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Edited By leejunfan83
@creamypies: blasphemy 
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PieGuy

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Edited By PieGuy

They should have shown something more fast paced for a stage demo. I love the methodical pace of BF3 but they shoud have demo'd an infantry section or something more intense to entice the ignorant.

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GozerTC

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Edited By GozerTC

MY PC is ready to rock and roll!  October can't get here soon enough! :)  
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nihilisticmonkey

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Edited By nihilisticmonkey

No Syndicate/Redlime.... That shit's dead....

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IamNOTatalkingpony

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Modern Warfare dig?

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jkuc316

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Edited By jkuc316

LOL, after BF3, they rerun the MW3 demo

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fillmoejoe

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Edited By fillmoejoe

BF3 looks glorious.

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shuref00t

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Edited By shuref00t

I have to build a new gaming pc for BF3.

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Sessh

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Edited By Sessh

BF3. Sharpest looking game at this year's E3, except for Sims Social of course.

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kollay

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Edited By kollay

If Ryan is wearing a white polo during the EA conference, I think I just saw him.

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UlquioKani

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Edited By UlquioKani

Sorry, I love everything they are doing with Battlefield 3 but tank levels are the least interesting parts of a game for me so they sorta dissapointed me on this one

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Pyrgz

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Edited By Pyrgz

@creamypies said:

That Battlefield 3 demo went on for too long.

Nonsense.

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Reizarvg

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Edited By Reizarvg

Is it just me, or at the end of that Battlefield 3 section did one of the soldier shout "Holy shit, it's fucking Mordor!"

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Bismarck

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Edited By Bismarck

EA conference was epic, liked all of the stuff they showed except the sports  games, cuz I aint a fan of sports games

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Moppy

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Edited By Moppy

"Oh hey guys, if you didn't hear me last time, we have a bunch of features for free. Hear me? FOR FREE."

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NoXious

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Edited By NoXious

Oke more Mass Effect 3 on Spike. I'm hooked on Gametrailers with all this coverage for now.

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KowalskiManDown

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Edited By KowalskiManDown

That Battlefield 3 demo went on for too long.

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Pie

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Edited By Pie

Looks so good

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jkuc316

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Edited By jkuc316

october 25?! Nooooooooooooooooooooooooooooooooooooooooooooooo

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Hilts

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Edited By Hilts

Wow. I think the world just stopped for the BF3 demo

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PlayPaul

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Edited By PlayPaul

Kinda feel bad for Infinity Ward now, although they will probably still sell more copies.

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ladnar

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Edited By ladnar

I think the tank is trying to tell him something...it sounds unhappy.

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Dingofighter

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Edited By Dingofighter

Okay, this looks beautiful!

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RE_Player1

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Edited By RE_Player1

Even though I am going to play BF3 on PS3, probably the most inferior version, I am happy PC players will be able to experience BF3 in all it's glory.

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Bismarck

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Edited By Bismarck

Frostbite 2 is beautiful

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Pyrgz

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Edited By Pyrgz

Goddamn the special post-effects look amazing

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Cirdain

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Edited By Cirdain
@kollay said:

Playing on the PC means serious business.

yep *adjust collar feeling smug*
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OsvaldoMoreno

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Edited By OsvaldoMoreno

dam... all the dust ... it's pretty nice

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Dingofighter

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Edited By Dingofighter

@leejunfan83 said:

now this is modern warfare

On the battlefield

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Moppy

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Edited By Moppy
@MaFoLu: I'm pretty sure he is.