Giant Bomb News

21 Comments

EA Gives Gas, Parliament Gets Gassed

EA's "Mercs for Oil" program encounters a hitch or two in North London.

Would you accept free gas from these men?
Sounds like the Mercenaries 2 "let's take over a gas station and give away free gas" stunt that went down without a hitch in Los Angeles last week didn't garner the same enthusiasm when duplicated over in Great Britain.

GamePolitics has the story from the UK's Telegraph, which states that £20,000 of "petrol" was scheduled to be given away for free. But the bobbies stepped in, shouted "what's all this, then" to anyone within earshot, and shut it down early, with only around half of the free gas going out.

Here in the States, the Los Angeles giveaway sounds like it went down as planned. EA took the opportunity to get people dressed up as the three mercs from the game and they shot a bunch of silly-ass video. There are a handful of fake news reports up on break.com, but here's my favorite.

  


The lesson here, obviously, is don't let your dress-up talent improv answers to questions. Totally shatters the whole illusion. Still, it's hard to argue with free gas, and for once, it's a game launch promotional tie-in that actually makes sense in the context of the game it's promoting.
Jeff Gerstmann on Google+
21 Comments
Posted by Jeff
Would you accept free gas from these men?
Sounds like the Mercenaries 2 "let's take over a gas station and give away free gas" stunt that went down without a hitch in Los Angeles last week didn't garner the same enthusiasm when duplicated over in Great Britain.

GamePolitics has the story from the UK's Telegraph, which states that £20,000 of "petrol" was scheduled to be given away for free. But the bobbies stepped in, shouted "what's all this, then" to anyone within earshot, and shut it down early, with only around half of the free gas going out.

Here in the States, the Los Angeles giveaway sounds like it went down as planned. EA took the opportunity to get people dressed up as the three mercs from the game and they shot a bunch of silly-ass video. There are a handful of fake news reports up on break.com, but here's my favorite.

  


The lesson here, obviously, is don't let your dress-up talent improv answers to questions. Totally shatters the whole illusion. Still, it's hard to argue with free gas, and for once, it's a game launch promotional tie-in that actually makes sense in the context of the game it's promoting.
Staff
Posted by DukeTogo

Because armed, tattooed men at a gas station is par for the course here in LA.

Posted by HatKing

So I'd assume most people getting the free gas had no idea what was going on.  So when she said something like lets kick some Venezuelan ass that probably sounded horribly racist to anybody who hadn't played the game. 

"Bring me my meh-money!"

Posted by kitsune_conundrum

free stuff for the people? no no, send in the fuzz!

Posted by TheGTAvaccine

Man, i totally facepalmed while watching that video. Horrible.

Posted by rohanspear345

with his tiny toy microphone

Posted by MitchyD

The Jen Mui is hilariously awful. :D

Posted by mubress

I wish they'd done that where I live. Not because I wanna see people who look like wrestlers dressed up as Mercs characters, but because gas is frickin expensive son!!!!

Posted by PLWolf

They should do this in the Bay Area. I could definitely go for some free gas around here.
That video was hilarious, he almost cussed. lol

Posted by RobDaFunk

my drive this mornin sucked thanks to this.....didn't have time to queue for FREE gas either....

...plus it was rainin......but it always is here ;)

YAY!!

Posted by Kohe321

Thats a rather cool way of doing advertising.

Posted by White

Pitty the game was not as awesome as this viral marketing strategy.

Posted by Draugrim

That is solid second rate comedy, Mad TV style.

Posted by Milkman

Drive great way of advertising, not a great way to make a fake news cast.

Posted by Reynolds

Man, that video was dumb.  None of those people has ever even heard of Mercenaries.

"We're going to buy some guns" was a pretty classic line though.
Posted by Tokyo_Jesus

I don't think that dude should smoke a cigar in a gas station.

Posted by reflekshun

oh GAAAAD!!! had my hand over my mouth for half of that. the PAIN!!!! nobody takes my MO.... MONEY ROFL

Posted by AaronBelfast

WTF?

Posted by D3adend

I feel bad watching them.

Posted by ReAnimator

That girl reminds me of the model Candace Kita