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European 'Trench' Trademark Owner Responds to Trenched Name Change

Trademark holders allege Microsoft wasn't very communicative during the process.

Both Trenched and Trench (the board game) pull from the trench-style warfare in World War I.
Both Trenched and Trench (the board game) pull from the trench-style warfare in World War I.

There is a strong likelihood that if you've played Double Fine's excellent action-strategy hybrid Trenched, you're probably someone from North America. Double Fine and Microsoft had every intention of releasing Trenched in Europe this summer, too, but a last-minute copyright issue pulled everything to a grinding halt.

A Portugese board game called Trench, designed by Rui Alípio Monteiro, was the problem. Besides the name, the issue becomes pretty clear just by watching the Trench trailer, which sports a World War I motif.

Instead, Trenched will arrive as Iron Brigade in September. Double Fine and Microsoft will have to alter various in-game assets to make the necessary tweaks to avoid trademark infringement with Trench.

When Trenched didn't show up in Europe, Microsoft and Double Fine didn't say very much. Microsoft blamed the issue on "unexpected challenges with distribution," while Double Fine simply apologized.

Monteiro released a statement to Eurogamer, explaining the history of his Trench trademark. Monteiro planned to release a board game, but his trademark covered games, too, and he'd been exploring the idea of an electronic version of Trench.

After the name change was announced, I contacted Monteiro and heard back from Phillip Moringer, the manager of Runadrake. Runadrake's responsible for the actual production of the Trench board game and the possible video game version.

"We at Runadrake would like to clarify a major misunderstanding," said Moringer.

A look at the still-in-production Trench, scheduled for a release this fall in Europe and North America.
A look at the still-in-production Trench, scheduled for a release this fall in Europe and North America.

Moringer said the video game adaptation is "is in development and does not have a release date," while the much more real board game is scheduled for October in Europe and November in North America.

"We are really [saddened by] Microsoft's lack of direct communication," he said over email. "Had there been an open line of communication, the delay would have been solved in no time and all player would have been able to enjoy both games earlier."

Trenched was the latest in a series of downloadable one-offs for Double Fine.
Trenched was the latest in a series of downloadable one-offs for Double Fine.

Remember, Runadrake is a Portugese company, so excuse the slightly awkward English responses to my questions.

"They made their decision to rebrand and spend a lot of extra effort and resources, that they could have used to create additional goodies in the game for all players, and that includes me personally," he continued.

Moringer wished Turneched-turned-Iron Brigade the best of luck, as he was looking forward to playing it.

"We had no intention in creating any delay to this game, especially since I personally would like to try the game out too," he concluded.

Throughout this process, Microsoft and Double Fine have remained--and continue to be--quiet.

Double Fine has said it's considering downloadable content for Trenched, but no specific plans have been announced.

Patrick Klepek on Google+

106 Comments

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kobudo

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Edited By kobudo

We must stop being hypocrites ! Any one of us who work hard to create a product and a brand has never let go of the brand just because an incompetent and arrogant company needs the same brand! Or because their clients desperately want the product ...
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Bevinsky

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Edited By Bevinsky

Being able to trademark a word and all variations of it is pretty much bullshit. Just goes to show how trademarks and patents hinder progress.

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Frumpa

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Edited By Frumpa

Should be "Iron Squad" - Seems to me a brigade is more than 4 units. Or maybe "Tin Troop". I like that one ;)

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gamer_152

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Edited By gamer_152  Moderator

A lot of the comments here are coming off as very misinformed. Nobody likes their games being delayed but let's try and think about this rationally people. I think it's a little ridiculous that someone can hold the trademark for something as simple and widely used as the word 'Trench' and all it's variations but apparently Mr. Monteiro was awarded it, so that's the situation they're in, like it or not. I think one thing that a lot of people here don't realise is that if Mr. Monteiro didn't take action against this infringement on his trademark, legally he could have lost it.
 
The fact that Monteiro brought up the trademark issue does not implicitly mean that he was trying to attack or exploit anyone, he may very well have been just protecting his property. We can't make a lot of firm decisions about exactly what went right or wrong with which parties as there seems to be somewhat of a lack of information on the subject, but the way I see it, Microsoft and Double Fine are at fault for not checking if someone else owned the 'Trenched' name in Europe to begin with. As it is people here seem to be imagining motives Monteiro could have had which there are no evidence for and then judging him based on these imaginary motives. This is ridiculous.

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martellus

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Edited By martellus

what? no drenched?

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MeatSim

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Edited By MeatSim

It's still a cool game regardless of what you call it.