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GameStop Pulling Deus Ex: Human Revolution PC Off Shelves [UPDATED]

Retailer's response to today's backlash seems to be sending everything back.

An internal GameStop email with corporate instructions forwarded by an employee this afternoon.

UPDATE: Square Enix has issued an official statement regarding today's events, basically apologizing to GameStop for not informing the retailer about the coupon in advance of the game's release.

“As part of Deus Ex: Human Revolution’s boxed offering on PC, Square Enix included a third party coupon," said the company in a statement. "GameStop was not made aware of this inclusion and Square Enix respects the right of GameStop to have final say over the contents of products it sells and to adjust them where they see fit in accordance with their policies."

"Square Enix invites gamers who want to purchase the PC version of Deus Ex: Human Revolution without additional coupons to buy the game at any one of over 4000 GameStop stores in North America," continued the statement, "or purchase a digital download copy online from www.gamestop.com. “

ORIGINAL STORY: GameStop dominated the conversation today, based on reports the retailer was opening copies of Deus Ex: Human Revolution on PC, removing the coupon for a copy of the game through OnLive, sealing the games back up and selling them as "new."

Perhaps for a variety of reasons, possibly ranging from conversations between GameStop and Square Enix to backlash from basically the entire Internet, the company is now pulling all copies off store shelves.

A GameStop employee forwarded me an email (as seen above) sent to every store, announcing the move.

"At this time please pull all Regular PC editions of Deus Ex: Human Revolution and place them in your backroom. These will be recalled at a later date.
As GameStop is developing a streaming service in our Spawn Labs Cloud Computing Division, the coupon that was included is for a competing service. We are returning all copies of the PC regular edition to the vendor in agreement with Square Enix.
Any unfulfilled reserves of the Regular PC Edition should be taken care of with the inventory set aside in your backroom.
Please honor any returns with a receipt."

GameStop issued a similar public comment about its original reasoning for opening the games.

"We pulled the coupons because, like all retailers, we prefer not to promote our competitors and their competing offerings and services in our stores," said a company spokesperson. "Unfortunately, the coupon was packed without our prior knowledge."

Both Square Enix and OnLive declined to comment on the matter.

Patrick Klepek on Google+
337 Comments
Posted by electricfuzz9

Well, i guess if Gamestop doesn't mind losing all of its retail sales of the game to Best Buy and other retailers, then more power to them.

Posted by Tumbler

@cooljammer00 said:

Ugh. Square basically kowtows to Gamestop, says we should buy it there anyway?

...why would you buy this game from gamestop at this point? You get a 2nd copy if you buy it ANYWHERE else. Gamestop has a copy that is worth at least $10 less, if not $30+ if you can sell that code. Or keep it and use it. Point is you get another copy of the game with your purchase.

Posted by YetiAntics

It's amazing how people get so pissed off about nothing. I was at a Gamestop where a couple of my friends work, and all day long they kept getting prank calls about this. Insults, noises, and unfunny 4chan meme's that went out of style 6 years ago.

All my local Gamestop's don't sell PC games.

This is a lot of hoopla for something people can get on Steam or something. This just looks like a reason for people to be angry on the internet once more and harrass Gamestop employees. All amazing friends of mine at this one store.

Gamestop bashing is never out of style, apparently.

...fucking sheep.

Posted by Dookysharpgun

Square Enix's Eunuch Division must have handled this. Gamestop just opened, took out and subsequently resold, games that have not got the full content that was supposed to be available with them. Grounds for legal action? Hell yes. Who the fuck does that? Gamestop are petty children. Fucking disgraceful to begin with. Square did nothing wrong, Gamestop have fucked with their customers, and are now refusing to stock a game on a platform? 
 
If I were Square Enix, I'd say fuck them, and refuse to distribute Deus Ex, or any product produced by the company in Gamestop. A friendly little reminder not to fuck with my companies products might make them change their tune. 
 
I can't believe I'm siding with Square, but hey, lesser of two evils right?

Posted by Revenant86
@PantyshotMQN said:

It's amazing how people get so pissed off about nothing. I was at a Gamestop where a couple of my friends work, and all day long they kept getting prank calls about this. Insults, noises, and unfunny 4chan meme's that went out of style 6 years ago.

All my local Gamestop's don't sell PC games.

This is a lot of hoopla for something people can get on Steam or something. This just looks like a reason for people to be angry on the internet once more and harrass Gamestop employees. All amazing friends of mine at this one store.

Gamestop bashing is never out of style, apparently.

...fucking sheep.

 
 
You're absolutely right sir! Gamestop bashing hasn't gone out of style! but you know what has? A corrupt and greedy corporation exploiting and lying to it's customers.
Posted by HarlequinRiot

While Gamestop handled this situation HORRIBLY (opening new games and reselling them? really?), I do kind of feel for them in this case. It was shitty of Square-Enix to make it clear to them that there would be OnLive vouchers in the package in the first place. Obviously Gamestop doesn't want to be in the business of advertising their competitors. It's the same reason why EA is pulling games from Steam. With that said, again, they handled it terribly. They either should have pulled all the copies to begin with, or just put up with it and made sure it never happened again. 

Posted by YetiAntics

@Revenant86 said:

@PantyshotMQN said:

It's amazing how people get so pissed off about nothing. I was at a Gamestop where a couple of my friends work, and all day long they kept getting prank calls about this. Insults, noises, and unfunny 4chan meme's that went out of style 6 years ago.

All my local Gamestop's don't sell PC games.

This is a lot of hoopla for something people can get on Steam or something. This just looks like a reason for people to be angry on the internet once more and harrass Gamestop employees. All amazing friends of mine at this one store.

Gamestop bashing is never out of style, apparently.

...fucking sheep.

You're absolutely right sir! Gamestop bashing hasn't gone out of style! but you know what has? A corrupt and greedy corporation exploiting and lying to it's customers.

I'll give you that one, to be honest.

But people should learn to control themselves around people who are just doing their jobs. (Prank callers, etc.)

Edited by Example1013

@Revenant86 said:

@PantyshotMQN said:

It's amazing how people get so pissed off about nothing. I was at a Gamestop where a couple of my friends work, and all day long they kept getting prank calls about this. Insults, noises, and unfunny 4chan meme's that went out of style 6 years ago.

All my local Gamestop's don't sell PC games.

This is a lot of hoopla for something people can get on Steam or something. This just looks like a reason for people to be angry on the internet once more and harrass Gamestop employees. All amazing friends of mine at this one store.

Gamestop bashing is never out of style, apparently.

...fucking sheep.

You're absolutely right sir! Gamestop bashing hasn't gone out of style! but you know what has? A corrupt and greedy corporation exploiting and lying to it's customers.

So much hate, but I guarantee you bend over and take it from the energy industry all the time. EDIT: Unless you happen to live somewhere other than the U.S., in which case you get a pass.

Posted by S3kShun62

What people dont realize is that GameStop opens games all the time...puts them on display and sells an opened copy as "new" because in all sense it is new..nobody has played it. So you dont get to cut the plastic...big deal

Edited by TheHT
@cooljammer00 said:

Ugh. Square basically kowtows to Gamestop, says we should buy it there anyway?

"Square Enix invites gamers who want to purchase the PC version of Deus Ex: Human Revolution without additional coupons..."
 
I read that as a sassy response. 'well hey, if you don't want some free shit, please, by all means, we invite you to purchase the game from Gamestop.'
 
"and to adjust them where they see fit in accordance with their policies."
 
This part has me genuinely asking 'what the fuck?'
Posted by Trilogy
@S3kShun62 said:
What people dont realize is that GameStop opens games all the time...puts them on display and sells an opened copy as "new" because in all sense it is new..nobody has played it. So you dont get to cut the plastic...big deal
Damn... talk about missing the point.
Posted by Maginnovision

So it's ok for microsoft to say fuck off with your games people have already seen, but not for gamestop to refuse to advertise for competitors, for free.

Posted by pekoe212

@HarlequinRiot said:

While Gamestop handled this situation HORRIBLY (opening new games and reselling them? really?), I do kind of feel for them in this case. It was shitty of Square-Enix to make it clear to them that there would be OnLive vouchers in the package in the first place. Obviously Gamestop doesn't want to be in the business of advertising their competitors. It's the same reason why EA is pulling games from Steam. With that said, again, they handled it terribly. They either should have pulled all the copies to begin with, or just put up with it and made sure it never happened again.

Yes, a case of stupidity on both sides. On another note, I have to say I laughed out loud at "Spawn Labs Cloud Gaming Division."

Posted by ALavaPenguin

My main problem here is selling opened tampered copies as new. If they have a problem with the contents if the game case then return it. If they really had as problem that should have been their first response, not tamper copies and sell them new. Seriously though....who buys pc games at gamestop... Go to steam our even amazon before that.. Amazon had given me do many random 20 dollar gift cards for buying games from them anyway

Posted by TheMartino

I really fail to see how Gamestop is at fault here. From a business perspective, it's absolutely ridiculous to sell a product with a coupon for your competitor.

It's like buying a happy meal and getting a coupon for a free Whopper.

Posted by TheGreatGuero

Wow. Way to go Square Enix for totally punking out!

Posted by Marshermallow

kinda disappointed in Square's response to this, why are they blaming themselves. Clue me in, please?

Posted by YukoAsho
@SwirlinDervish said:

kinda disappointed in Square's response to this, why are they blaming themselves. Clue me in, please?

It's a nondescript PR statement.  The true fallout will likely never be known to consumers.  My guess is that Gamestop'll get shafted on the next game release from SE.
Posted by DoctorWelch

Wait, onlive is still a thing?

Posted by CharlesSurge

Wow, GameStop, wow. Wow. Also, Deus Ex: Human Revolution is awesome thus far.

Posted by HerbieBug
@bretthancock said:

"packed in without our knowledge". I think I speak for everyone with half a brain when I say go fuck yourselves Gamestop.

Indeed. 
Posted by ELpork

lol, i'm not gonna sit here and play devils advocate, but really? To anybody who says "I'm never shopping there again" Good for you. The only problem with that is that none of you will actually do that. You'll get sick of waiting for your game via amazon, or you'll want the pre-order bonus they have, or some such slop. Then you'll stop in, pick it up, and not think a thing about it again till they do something HORRIBLE like this again. Then, a few months later, you'll forget and go back on Skyrim launch... the joys of idiocy. 

Posted by Summoboomo
\@HarlequinRiot said:
While Gamestop handled this situation HORRIBLY (opening new games and reselling them? really?), I do kind of feel for them in this case. It was shitty of Square-Enix to make it clear to them that there would be OnLive vouchers in the package in the first place. Obviously Gamestop doesn't want to be in the business of advertising their competitors. It's the same reason why EA is pulling games from Steam. With that said, again, they handled it terribly. They either should have pulled all the copies to begin with, or just put up with it and made sure it never happened again. 
But this raises the question: is Gamestop going to stop carrying Steamworks games? Because if they're going to create an online store that sells PC games and open copies of games to rip out coupons I can't understand why they'd sell games that would require people to use their direct competitor's service. @S3kShun62 said:
What people dont realize is that GameStop opens games all the time...puts them on display and sells an opened copy as "new" because in all sense it is new..nobody has played it. So you dont get to cut the plastic...big deal
There's a difference between selling opened copies of games and physically taking an item out of a game package that would be otherwise included and then selling it as new without the customer's knowledge that the item had been taken.
 
Besides, while Gamestops sell opened copies of games you can usually request a sealed copy.
Edited by PandaShake
@TheMartino: Yes, it is ridiculous to sell a coupon that benefits your competitor so they shouldn't sell it. Make sense? Not rip it out of the box, repackage it and sell it off as "new". That's the issue people are having.
Posted by subyman

Get your EXCLUSIVE neutered copy, ONLY at Gamestop!

Posted by twillfast

@TheMartino said:

It's like buying a happy meal and getting a coupon for a free Whopper.

That would actually be more like if Diablo III came with a voucher for Dragon Age 3. But I get your point.

What if there would be a bonus disc with behind the scenes material. If the content was cluttered with OnLive-ads and coupons, would GameStop rip it out? Hell no!

They really should've just sent the copies back in the first place.

Posted by captainanderson

You'd think Square might have a little more backbone. Ah well, it's not like I'll likely buy PC games retail again, and certainly not from Gamestop.

Posted by Skooky

Square Enix shouldn't accept the returns. The boxes have all been opened.

Posted by Capum15

Yeah I can see how Square should have told GameStop beforehand, but how GameStop initially handled it was...well, pretty fucking stupid.

Posted by Nefhril

@S3kShun62 said:

What people dont realize is that GameStop opens games all the time...puts them on display and sells an opened copy as "new" because in all sense it is new..nobody has played it. So you dont get to cut the plastic...big deal

Well that's why I don't buy my games at GameStop. You're not getting a new game, it's been opened therefor it's used in my opinion. Also GameStop is the most expensive video game store here in Sweden, $105,6 for a game. For that price I except it to be factory sealed.

Posted by BinaryDragon

@SwirlinDervish said:

kinda disappointed in Square's response to this, why are they blaming themselves. Clue me in, please?

they're being the bigger man. It's actually quite noble.

Posted by Little_Socrates

This does not affect enough people to actually damage GameStop's reputation or bottom line. Sorry, everyone. Also, even if GameStop corporate is full of goblins, many of them are run by perfectly nice people who hire perfectly nice employees. If you have one of those, support it, as brands may eventually change but employees remain the same.

Man, I miss EB Games.

Posted by RIDEBIRD

It's so, so sad to see GameStop have such massive influence and power that Square is even apologizing because they need their business so much.

Posted by Impossibilium
@Tumbler said:

@cooljammer00 said:

Ugh. Square basically kowtows to Gamestop, says we should buy it there anyway?

...why would you buy this game from gamestop at this point? You get a 2nd copy if you buy it ANYWHERE else. Gamestop has a copy that is worth at least $10 less, if not $30+ if you can sell that code. Or keep it and use it. Point is you get another copy of the game with your purchase.

 
Considering it's only $40 at Amazon in digital form anyone with broadband shouldn't be buying the standard edition from GS anyway. Just buy it at Amazon for the code, enter it into Steam and download it from there.
 
You'll be using Steam anyway.
Posted by SeriouslyNow

GameStop : We Think Out Loud.

Posted by SeriouslyNow

@BinaryDragon said:

@SwirlinDervish said:

kinda disappointed in Square's response to this, why are they blaming themselves. Clue me in, please?

they're being the bigger man. It's actually quite noble.

That's actually not true. Those OnLive vouchers didn't come free - OnLive payed for some of the publication/production cost of Deus Ex HR PC version. Square/Enix shoud've been more careful in not representing/selling the product with a conflict of interest which these OnLive vouchers clearly represent as far as GameStop is concerned. On the other hand GameStop are cunts.

Posted by MachoFantastico

Hang on! How is this doing GameStop any good? It just means the majority of people are going to go on Steam and purchase it.

Who the hell is running these companies?

Posted by Meptron

Still amazed that gamestop still exists. I've never heard anyone say anything good about them. I don't understand - who shops there?

Posted by The_Patriarch

I dunno, I read that "SE invites gamers to...." line as a sly way of saying "If you really wanna buy this game from THESE schmucks, without a coupon you'll get anywhere else, then go right ahead, slutbags." Could just be me though.

Posted by Xsheps

What are they going to, tape them back together and place them back on the shelves?

Posted by atomic_dumpling
@BinaryDragon said:

@SwirlinDervish said:

kinda disappointed in Square's response to this, why are they blaming themselves. Clue me in, please?

they're being the bigger man. It's actually quite noble.

I guess their lawyers came to the conclusion that GameStop could actually sue them for including the voucher and win. I certainly wouldn't put it past the whacky American legal system.
Posted by Ghostiet
@twillfast said:

They really should've just sent the copies back in the first place.

This. What a perfectly reasonable solution, no wonder GS didn't come up with it.
Posted by RoyCampbell

POWER TO THE PLAYERS

Posted by the_red_mage

Gamestop come over here lets have a talk we won't hurt you come on little buddy. QUICK HIT HIM WITH STICKS!!!!

Posted by Bollard
@thirteenyahs said:

@MrGtD said:

The lesson to be learned: BUY EVERYTHING FROM AMAZON ALL THE TIME.

Or Best Buy. Or Fry's. Or Target. Or even K-Mart. Just not fucking Gamestop.

amazon amazon amazon amazon. free release date delivery and like $10-$20 credit when you pre-order games is why I give them my business.

Wish that was true in the UK. Here we get no "credit" bonuses for pre-ordering, and the only times I've pre-ordered with them the game has come the week after release. Never use Amazon! (At least we don't have GameStop here though :P)
Online
Edited by Rasgueado

Gamestop has a digital store too right? Does this mean that they're also forcibly removing discs from games that use Steam to authenticate?

Posted by JBird

You know what, as annoying as it is that they are doing this I think that we can't exactly blame them. So much hate goes towards Gamestop, grrr, they sell second hand games that take money from developers, grr they dont know what they talk about in store, grr they just want money.  
 
At the end of the day they are a business and its unfortunate that their industry is super sensitive to this sort of action. In the UK our main store is called "GAME" and that nearly went out of business a few years ago. These are companies that need to make money. You wouldn't see a supermarket sell a loaf of bread that came with a voucher for £30 off at a different supermarket. And the used game thing? As much as it sucks for developers it also brings games to those on a lower income bracket. When I was 13 I couldn't afford brand new games. But I could afford the traded in ones.  But hell who knows. That might come down to the exchange rate and be very different in the US. Whenever the staff talk about a $10 game its never ever sold for a £5 here. Its still £10. Sucks really, but thats a rant for another day. 
 
 Im just saying, yeah its annoying but does this make Gamestop the worst company ever? far from it. 

Posted by Smokey_Earhole

What everyone here seems to be missing is how much the Square Enix statement is actually a huge flaming, eat a dick type response, wrapped up in diplomatic PR lingo. And the proof is definitely:

"Square Enix invites gamers who want to purchase the PC version of Deus Ex: Human Revolution without additional coupons to buy the game at any one of over 4000 GameStop stores in North America," continued the statement, "or purchase a digital download copy online from www.gamestop.com. “

How can anyone read that and NOT pick up on the blatant sarcasm on SE's behalf?

Edited by Smokey_Earhole

@Meptron said:

Still amazed that gamestop still exists. I've never heard anyone say anything good about them. I don't understand - who shops there?

Fat ass americans who laughs at Larry the Cable Guy dvds, waiting for their copy of MW to boot up.

Posted by JoeyRavn

I can't believe Square-Enix is siding with GameStop. Amazing.