Giant Bomb News


Gears Of War 3 Pushed Back To Fall 2011

No, the game isn't broken or anything. Business is to blame.

Microsoft and Epic Games have made a decision that's sure to make more than a few Marcus Fenix fans scream "Aw, c'mon!" Gears of War 3 has been pushed back to Fall 2011 from its original April release date. The reason for the delay is not for a lack of polish or quality. Rather, it appears we'll be hacking Locusts to bits a smidge later than we expected because of cold, hard, and sorta unspecified business reasons. 

Here's the official statement on the matter passed around to press:

"Gears of War 3 promises to be the biggest entertainment launch of 2011. The teams at Microsoft Game Studios and Epic Games have done great work thus far readying the title for release in the spring of 2011. However, we’ve elected to move the launch of Gears of War 3 until fall 2011 to make it the marquee title for the holiday season."

So, there you have it. Microsoft wants Gears 3 to be the Microsoft-published game of 2011, and there's no better time to capitalize on the even more massive amount of marketing likely to accompany this decision than a holiday release. Word on the street is that people like to give games to other people as presents around this time, so sales tend to skyrocket with a good push.

In a statement following the aforementioned statement (dual statements!) on the official Gears website, Epic Games executive producer Rod Fergusson reiterated that this delay was a result of a business decision. He also teased that you'll be hearing much more about the game's rather promising multiplayer component--which includes four-player co-op, and the new Beast mode which pits man-as-beast against man--in the near future as Epic opens up its HQ for a press visit next week.

"I know fans are going to be disappointed with the new release date, but rest assured that this is a business decision between partners, and not a quality issue. Gears 3 was on track to be the most polished Gears of War game ever when it released in April, and this additional time allows us to polish it that much more before it hits shelves next fall. Next week we have a major multiplayer press visit at Epic HQ, and I'm really looking forward to the fans seeing and hearing about Gears 3 versus multiplayer for the first time. Lots more exciting news to come."

Posted by Burns09

Sucks that we have an extra 5 month wait, but Gears never seemed like a spring release to me anyway. I always thought April was a weird month for Gears.

Posted by Ryax

whats that? 
Ryax's care meter is at 0 
He cant care any less.

Posted by CitizenKane

Damn.  Oh well, no matter.

Posted by Animasta

I think they're just doing it to give bulletstorm some breathing space

Posted by Lonely_Misanthrope

Hate... rising...

Posted by DerekDanahy

I'm bummed that we have to wait longer, but seeing how Gears 2 came out multiplayer wise, I think they can use the extra time. And hey how about adding a fucking beta with the added time?

Posted by Scroll

Anything to prevent the multiplayer netcode from being as poor as last time.

Posted by Joeybagad0nutz

Posted by Asrahn

First time I've ever heard of a publisher wanting to actually push the game to a later date for business reasons. In spite of me wanting the game a lot, kudos, Microsoft.
Had it been in Activision's hands, they'd had forced Epic to release it in time for christmas in 2010, no matter the game's state.
Then refused them their money.

Posted by omgmetalgear

As long as the story doesn't feel as disjointed as GoW2, I'll be happy.

Posted by zombie2011

Makes sense, Gears is to big not to be released during the holiday season.

Posted by jagenheim
@simian said:
" makes me wonder what they had intended to release as their premier title for holidays. "
Exactly. They must've had some other title in the works that went down the drain for a reason or another. 
Posted by Cybexx

I wonder why this happened now? Did Microsoft have something big slated for Fall and that slipped so they had to move Gears 3 into its place?

Posted by Raven_Sword

Cans omeone remind me what 360 has Exclusvie wise for Q1 and 2 of next year? I really hope MS announce some stuff soon, because its looking pretty barren. I use my 360 mainly as a multiplatform box anyway and the Exclusives I like as well.
Posted by xXwindoverXx
@Cybexx said:
" I wonder why this happened now? Did Microsoft have something big slated for Fall and that slipped so they had to move Gears 3 into its place? "
They never had a big AAA title for Fall 2011 so they moved this back to make it their primary Holiday exclusive.
Posted by Sergotron

I don't mind. It seems like these last couple of years games are coming out all year around. I will play it when it comes out, in the meantime there will be plenty other out there to play.

Posted by Undeadpool

It also could be to not have it tread on a smaller release? I have no idea what's coming out that month, but Gears is going to be a huge seller WHENEVER you release it.

Posted by HydraHam

Personally im glad because early 2011 is already stacked full of amazing games not to mention im still backlogged about 10 games plus a few more great games coming between now and JAN if i cant finish them all before jan im gonna stay backlogged.
damn i need more free time

Posted by p_p_o_d

I was going to make a thread this week asking what MS had for Q4 2011 but I tought it would be to fanboyish,    seemed weird that gears was coming in Q2 and there was no sign of a new halo or something for the fall.     
I was thinking MS would just let Modern warfare 3 having holiday 2011 and put maketing money behind that but I guess I was wrong.
MS need ether gears or Halo for the holidays (forza is great and all but it isnt on halo/gears of war level) and I dont think 343 would be ready to relaese there halo game yet.   (plus having 3 main ahlo games in 3 years would maybe be a bad idea) 
sucks for Gears Fans since it seems it being moved not because it isnt ready but beacuse MS saw a gap in there release calander.  
on the plus side looks like another Gears of War Vs Resistance haliday....... YAY.

Posted by CharlesAlanRatliff

Fine with me! I have enough games to play as it is. 

Posted by Meteora

Meh. Giving it more time for polish is absolutely great, so I have no issues with it.

Posted by Grilledcheez

Ahhhhhhhh shit

Posted by project343

I wonder what this means for the team at Epic. Are they going to spend another chunk of time polishing, getting a head-start on DLC, or just move on entirely until it's Fall release?

Posted by Cybexx
@xXwindoverXx said:
" @Cybexx said:
" I wonder why this happened now? Did Microsoft have something big slated for Fall and that slipped so they had to move Gears 3 into its place? "
They never had a big AAA title for Fall 2011 so they moved this back to make it their primary Holiday exclusive. "
Well I think they did and that slipped. Because otherwise why wouldn't they have announced Gears 3 as a Fall 2011 game in the first place, all the other Gears games have come in Fall. This type of stuff is planned years in advance, before the original Gear 3 release date announcement was made so something had to happen to change that.
Edited by TwoOneFive

soooo they cant decide if its for more polish or if its a straight up business decision to capitalize on the holiday. 

Posted by onyxghost

I love me so gears. There is still two more books by Karen Travis set to release after Anvil Gate< which came out last month and is great,  and before Gears 3 which she also wrote. Can't fault them for wanting to make money. I'd do the the same thing.

Posted by Enigma777

Not surprised at all. I didn't think that Epic would have GeOW3 release so close to Bulletstorm...

Posted by BUCK3TM4N

aww to bad

Posted by confideration

Why don't they just admit they didnt want to compete with the Duke

Posted by JJOR64

Bummer.  Oh well, as long as this delay makes the game better, I'm all for it.

Posted by Klaimore

Well in that case I demand a BEETA

Posted by Hexogen

*Plays a sad song on the world's smallest violin*

Posted by Ravenousrattler

i think i would be more disappointed if it was spring 2011 right now, hopefully there is still stuff coming out in spring.

Posted by natetodamax

It's a dirty move, but probably a smart one. April seemed like a really, really weird time to release the game

Posted by WEGGLES

What a great reason to delay a game :I

Posted by Brodehouse

Seems foolish.  Gears would sell incredibly well in any month, and then get the holiday bump even if it was 6 months old at the time.  It is a marquee title, it can be released any time of year and still be popular by Christmas.  This just puts Gears in competition with whatever is out...
Of course, maybe the philosophy is that Microsoft might not have anything else for holiday, and Gears fills that gap.  Also, seems like holiday 2011 would be the right time for Uncharted 3, and it would make sense to counterprogram with the more popular Gears.  If people only have 60 bucks to spend at holiday, and you can convince them of Gears, you're working at tarnishing Sony's golden child.

Posted by Glak

Well, at least now that's one less game I have to buy in the beginning of the year

Posted by DougJustice


Posted by MetalMoog

Still haven't played Gears 2 yet.  Enjoyed Gears, but never really got horny enough to play the sequel.  Mebbies when it hits the dollar bin, i'll finally gets!

Posted by Branthog

Fine with me. I can't keep up with what's on my plate and what's coming out on top of that, as i is.

Posted by MeatSim

Not really surprised what else was gonna be Microsoft's flagship fall game.

Posted by jonnyboy

Yo, gotta make that money Dawg.

Posted by RobotHamster

Well looks like my 360 still won't be getting played until fall 2011.

Posted by Darkecho117

Was really looking forward to this game but I guess it gives me more time to play everything that's coming out this Fall.

Posted by Ice_Cold_Rayman

That just sucks. I was looking forward to getting this in April.

Posted by J2D3

I'm calling bullshit...

Posted by fillmoejoe

It sucks but I'm not surprised.

Posted by DoctorWelch

I never really expected this to come out next spring. Gears, Halo, and COD are the games that are supposed to come out at the end of the year because they are mega powerhouses.

Posted by Fezz

That's disappointing.

Posted by DBagalot
@DoctorWelch said:
" I never really expected this to come out next spring. Gears, Halo, and COD are the games that are supposed to come out at the end of the year because they are mega powerhouses. "
Word. Oddly enough I hope Gears 3's multilayer will be similar to Gears 1 and not 2