Friendly Giant Bomb user Lucas May sent over a strange, depressing note about possibly the weirdest video game tie-in promotion I've ever heard of. Apparently residents of Canada can purchase the Cheese Heads brand of mozzarella cheese (which appears from the pictures to come in the highly desirable string configuration) and receive a free PC copy of Michel Ancel's excellent but largely unappreciated Beyond Good & Evil.
No mail-in order or anything required, it's right up in the package! Here's the photographic evidence.
We all knew BG&E didn't sell anywhere near the number of copies its quality warranted, but man, did they really overproduce it that badly? Oh well, this seems like a win-win for Ubisoft. Clear your warehouse of excess inventory? Check. Build awareness for the upcoming sequel? Check. Plus, when you end up with a package of string cheese, everybody wins.