Dress appears to be a downloadable PlayStation 3 game from Sony Computer Entertainment. It's focused on dressing up virtual avatars in a variety of clothes, both licensed from companies like Puma, specifically the sub-lines designed by Mihara Yasuhiro, and stuff that you can design or modify yourself. Shirts, for example, have customizable text that let you personalize your gear.
Once they're dressed, you can make your virtual fashion dudes dance around. The game also seems to keep score, though it's not immediately obvious what it's scoring you on. In fact, thinking about dress at all sort of makes my head hurt.
Check out the trailer here on Sony's site.
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