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Marcus Fenix Still Hella Emo

At long last, Gears of War 2 has gotten its "Mad World" commercial.

Remember the sappy, artsy "Mad World" advertisement that ran before Gears of War released a couple of years ago? That was a pretty ballsy marketing move, I thought, for a franchise yet to prove itself. (Then again, Gears of War was about the most surefire, ready-made hit you can possibly imagine.) In the same spirit, here's the Gears 2 edition.

  


A little less ballsy now that Gears is one of the biggest franchises going, but then, I like the idea that the game is going to sell gangbusters no matter what happens, allowing Microsoft to get a little nutty with the marketing.
Brad Shoemaker on Google+
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Avatar image for brad
Posted by Brad

Remember the sappy, artsy "Mad World" advertisement that ran before Gears of War released a couple of years ago? That was a pretty ballsy marketing move, I thought, for a franchise yet to prove itself. (Then again, Gears of War was about the most surefire, ready-made hit you can possibly imagine.) In the same spirit, here's the Gears 2 edition.

  


A little less ballsy now that Gears is one of the biggest franchises going, but then, I like the idea that the game is going to sell gangbusters no matter what happens, allowing Microsoft to get a little nutty with the marketing.
Staff
Avatar image for jarryd
Posted by jarryd

its pretty cool but its just not as awesome as the mad world trailer

Avatar image for balls
Posted by Balls

Isn't that a song from the Little Miss Sunshine Soundtrack?

Avatar image for toowalrus
Posted by TooWalrus

A gears trailer with different music. Clever.

Avatar image for dsplayer1010
Posted by dsplayer1010

Gears always has the best ads.

And yes, it is from Little Miss Sunshine.
Avatar image for spoa
Posted by spoa

That song fits the commercial very fluidly. I'm just as impressed as when i watched the Mad World commercial.

Avatar image for francois
Posted by Francois

The song is "How It Ends" by Devotchka, and yes it's on the Little Miss Sunshine soundtrack.  It's the song that plays at the very beginning of the movie.

Avatar image for samfo
Posted by SamFo

Shit song choice

Avatar image for mjolnir
Posted by Mjolnir

I wouldn't normally think that this song and this game would go together, but for some reason this trailer just seems to work.

Avatar image for digital_sin
Posted by DiGiTaL_SiN
Avatar image for death_burnout
Posted by Death_Burnout

Haha i liked that trailer, same goes for the Mad World one

Avatar image for trecipticon
Posted by trecipticon

i like it cool feel to it

Avatar image for imperiousrix
Posted by ImperiousRix

I gotta admit... kinda gave me goosebumps.

Avatar image for drvannostren
Posted by DrVanNostren

I don't like it as well as Mad World, but pretty good.

Avatar image for lordofultima
Posted by lordofultima

Much like the Mad World trailer, this as well gets my mom excited for a game that she'd in reality have no interest in playing. Seems like it works.

Avatar image for af7lm
Posted by af7lm

I wouldn't say emo.....

Avatar image for sdauz
Posted by sdauz

this was better than mad world, this commercial could make casual gamers want to play GOW 2, REALLY

Avatar image for damonation
Posted by Damonation

That was lame.

Avatar image for darkpants
Posted by DarkPants

I like it

Avatar image for scooper
Posted by Scooper

Marcus Fenix's soul patch annoys the hell out of me.

Avatar image for sionweeks
Posted by sionweeks

Awesome!

Avatar image for borgmaster
Posted by borgmaster

not as good as the mad world one, but that's because that one came out of nowhere. now it's just like, "oh, another artsy-emo commercial for gears, ok".

Avatar image for afroman269
Posted by Afroman269

Gears of War 1 trailer was hella emo but this was pretty good. I don't see the emoness.

Avatar image for sledgehammer_messiah
Posted by Sledgehammer_Messiah

I like the video itself, and I don't mind "sappy" music being played over it because I think it adds gravity to the situation, but that song didn't capture the same feeling that Mad World did for Gears 1.

Avatar image for irishjohn
Posted by Irishjohn

It's ridiculous.  I hope Gears 2 actually has a story to match the cool setting.

Avatar image for milkman
Posted by Milkman

I didn't notice any sappiness or emo or whatever. I actually liked it a lot. And besides, DeVotchka is awesome.

Avatar image for canucks23
Posted by canucks23

wow, that was horrible...

Avatar image for shawk
Posted by Shawk

I liked it.

Avatar image for hatking
Posted by HatKing

Aww man as it first started I thought it was going to be One is the Lonliest Number.

Avatar image for tarsier
Edited by Tarsier

I actually really like this trailer.

(but I don't like gears..)
Avatar image for heavymtlhead
Posted by heavymtlhead

HELL YEAH! THAT COMMERCIAL JUST GOT ME SUPER PUMPED! I'M READY TO POP A CAP IN SOME LOCUSTS!!!!!

Avatar image for arbitrarywater
Posted by ArbitraryWater

Uhhh.... yeah.  What does this trailer have to do with the wholesale slaughter of alien menaces? Oh wait, nothing.

Avatar image for gnat
Posted by Gnat

gay wheres baird

Avatar image for samcotts
Posted by samcotts

The first time I watched this trailer, I thought it was brilliant. Second viewing, the effect has worn off.

Avatar image for maddprodigy
Posted by MaddProdigy

Less cool than mad world, but still an epic trailer, i thought it was gonna be the worst trailer ever till they turned around and saw all the drills and soldiers

Avatar image for media_master
Posted by Media_Master

Better than Mad World!

Avatar image for lies
Posted by Lies

Old news is old

Avatar image for purerok
Edited by PureRok

I found that commercial stupid. The music didn't work at all. It's like they tried to copy their first commercial but ended up stretching too hard for it and just ended up with a nasty turd that kind of resembled the original, but it still stunk.

Avatar image for spiceninja
Posted by spiceninja

What is with them and using these songs? They don't go with Gears at all.

Avatar image for tripmastermunky
Posted by TripMasterMunky

I like these commercials. Mad World was better, but I still like this one.

Avatar image for roofy
Posted by roofy

Cole should be nowhere near a flower.

Avatar image for malxmusician212
Posted by malxmusician212

TERRIBLE SONG, they should have used Mad World

Avatar image for kitsune_conundrum
Posted by kitsune_conundrum

i like these kinda 'calm before the storm' style videos

Avatar image for ep_driver
Posted by ep_driver

Ouch. Brad put hella in the title. I know these guys are from NorCal, but seriosuly, 'hella'? I just lost a little shed of respect for GiantBomb.

Avatar image for mrhankey
Posted by mrhankey

people, please give credit where it's due, it's not just a song from little Miss Sunshine, it's the amazing Devotchka

Avatar image for taco484
Posted by taco484

I really like this... Im really glad microsoft seems to have their head in the right place with these commercials.  Something about it gets me REALLY excited to play Gears.  I had nearly the same reaction as I did with the mad world trailer, I guess lightning can strike twice.

Avatar image for ownlyuzinwonhan
Posted by OwnlyUzinWonHan

I really like this trailer and Marcus's soul patch.
Because I also have one.
Next thing you know I'll be walking around grumbling at the nearest blond and obnoxious guy.

Avatar image for clarke0
Posted by clarke0

It definitely doesn't have the impact that the original Mad World trailer had. I like it but I think it could've been better.

Avatar image for player1
Posted by Player1

I prefer the mad world trailer, but enjoyed this one as well. 

Avatar image for torb
Posted by Torb

This trailer is almost as awesome as Rendezvous. Well, kinda. Rendezvous still gives me chillbumps to this day...

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