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Marcus Fenix Still Hella Emo

At long last, Gears of War 2 has gotten its "Mad World" commercial.

Remember the sappy, artsy "Mad World" advertisement that ran before Gears of War released a couple of years ago? That was a pretty ballsy marketing move, I thought, for a franchise yet to prove itself. (Then again, Gears of War was about the most surefire, ready-made hit you can possibly imagine.) In the same spirit, here's the Gears 2 edition.

  


A little less ballsy now that Gears is one of the biggest franchises going, but then, I like the idea that the game is going to sell gangbusters no matter what happens, allowing Microsoft to get a little nutty with the marketing. Brad Shoemaker on Google+
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Posted by Brad

Remember the sappy, artsy "Mad World" advertisement that ran before Gears of War released a couple of years ago? That was a pretty ballsy marketing move, I thought, for a franchise yet to prove itself. (Then again, Gears of War was about the most surefire, ready-made hit you can possibly imagine.) In the same spirit, here's the Gears 2 edition.

  


A little less ballsy now that Gears is one of the biggest franchises going, but then, I like the idea that the game is going to sell gangbusters no matter what happens, allowing Microsoft to get a little nutty with the marketing.
Staff
Posted by jarryd

its pretty cool but its just not as awesome as the mad world trailer

Posted by Balls

Isn't that a song from the Little Miss Sunshine Soundtrack?

Posted by TooWalrus

A gears trailer with different music. Clever.

Posted by dsplayer1010

Gears always has the best ads.

And yes, it is from Little Miss Sunshine.
Posted by spoa

That song fits the commercial very fluidly. I'm just as impressed as when i watched the Mad World commercial.

Posted by Francois

The song is "How It Ends" by Devotchka, and yes it's on the Little Miss Sunshine soundtrack.  It's the song that plays at the very beginning of the movie.

Posted by SamFo

Shit song choice

Posted by Mjolnir

I wouldn't normally think that this song and this game would go together, but for some reason this trailer just seems to work.

Posted by DiGiTaL_SiN
Posted by Death_Burnout

Haha i liked that trailer, same goes for the Mad World one

Posted by trecipticon

i like it cool feel to it

Posted by ImperiousRix

I gotta admit... kinda gave me goosebumps.

Posted by DrVanNostren

I don't like it as well as Mad World, but pretty good.

Posted by lordofultima

Much like the Mad World trailer, this as well gets my mom excited for a game that she'd in reality have no interest in playing. Seems like it works.

Posted by af7lm

I wouldn't say emo.....

Posted by sdauz

this was better than mad world, this commercial could make casual gamers want to play GOW 2, REALLY

Posted by Damonation

That was lame.

Posted by DarkPants

I like it

Posted by Scooper

Marcus Fenix's soul patch annoys the hell out of me.

Posted by sionweeks

Awesome!

Posted by borgmaster

not as good as the mad world one, but that's because that one came out of nowhere. now it's just like, "oh, another artsy-emo commercial for gears, ok".

Posted by Afroman269

Gears of War 1 trailer was hella emo but this was pretty good. I don't see the emoness.

Posted by Sledgehammer_Messiah

I like the video itself, and I don't mind "sappy" music being played over it because I think it adds gravity to the situation, but that song didn't capture the same feeling that Mad World did for Gears 1.

Posted by Irishjohn

It's ridiculous.  I hope Gears 2 actually has a story to match the cool setting.

Posted by Milkman

I didn't notice any sappiness or emo or whatever. I actually liked it a lot. And besides, DeVotchka is awesome.

Posted by canucks23

wow, that was horrible...

Posted by Shawk

I liked it.

Posted by HatKing

Aww man as it first started I thought it was going to be One is the Lonliest Number.

Edited by Tarsier

I actually really like this trailer.

(but I don't like gears..)
Posted by heavymtlhead

HELL YEAH! THAT COMMERCIAL JUST GOT ME SUPER PUMPED! I'M READY TO POP A CAP IN SOME LOCUSTS!!!!!

Posted by ArbitraryWater

Uhhh.... yeah.  What does this trailer have to do with the wholesale slaughter of alien menaces? Oh wait, nothing.

Online
Posted by Gnat

gay wheres baird

Posted by samcotts

The first time I watched this trailer, I thought it was brilliant. Second viewing, the effect has worn off.

Posted by MaddProdigy

Less cool than mad world, but still an epic trailer, i thought it was gonna be the worst trailer ever till they turned around and saw all the drills and soldiers

Posted by Media_Master

Better than Mad World!

Posted by Lies

Old news is old

Edited by PureRok

I found that commercial stupid. The music didn't work at all. It's like they tried to copy their first commercial but ended up stretching too hard for it and just ended up with a nasty turd that kind of resembled the original, but it still stunk.

Posted by spiceninja

What is with them and using these songs? They don't go with Gears at all.

Posted by TripMasterMunky

I like these commercials. Mad World was better, but I still like this one.

Posted by roofy

Cole should be nowhere near a flower.

Posted by malxmusician212

TERRIBLE SONG, they should have used Mad World

Posted by kitsune_conundrum

i like these kinda 'calm before the storm' style videos

Posted by ep_driver

Ouch. Brad put hella in the title. I know these guys are from NorCal, but seriosuly, 'hella'? I just lost a little shed of respect for GiantBomb.

Posted by mrhankey

people, please give credit where it's due, it's not just a song from little Miss Sunshine, it's the amazing Devotchka

Posted by taco484

I really like this... Im really glad microsoft seems to have their head in the right place with these commercials.  Something about it gets me REALLY excited to play Gears.  I had nearly the same reaction as I did with the mad world trailer, I guess lightning can strike twice.

Posted by OwnlyUzinWonHan

I really like this trailer and Marcus's soul patch.
Because I also have one.
Next thing you know I'll be walking around grumbling at the nearest blond and obnoxious guy.

Posted by clarke0

It definitely doesn't have the impact that the original Mad World trailer had. I like it but I think it could've been better.

Posted by Player1

I prefer the mad world trailer, but enjoyed this one as well. 

Posted by Torb

This trailer is almost as awesome as Rendezvous. Well, kinda. Rendezvous still gives me chillbumps to this day...

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