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Owner of Trenched Trademark in Europe Entrenches Himself for Trench Warfare Against Microsoft

Trench board game maker plans to make Trench video game. Trench.

We've previously covered the utterly baffling issue between Microsoft and Portuguese board game maker Rui Alípio Monteiro over the trademark for Trenched, Double Fine's World War I mech combat tower defense game currently available in the Americas, but as yet unreleased across the pond in Europe.

The filthy, ill-gotten brand name in question.
The filthy, ill-gotten brand name in question.

In short: Monteiro owns the European rights to the name "Trench" and all relevant derivations thereof in several European territories. Evidently, someone at Microsoft didn't bother to check on that before attempting to release the game in Europe, resulting in a "whoopises!" situation that has thus far prevented European players from downloading the critically acclaimed title.

Up to this point, we've heard little from Monteiro on the matter, but today he finally broke his silence, releasing a lengthy statement to Eurogamer that signaled his intent to fight Microsoft on the matter, and also to release his own game under the Trench moniker somewhere down the road.

The original statement is rather lengthy and full of flowery descriptions of Monteiro's board game in question, but here are a few of the highlight paragraphs.

== TEASER ==
Always bearing the international market in mind, and after legal advice, Rui Alípio Monteiro registered the brand both in Portugal and internationally. In September 2009, he was granted the Trademark Registration Certificate for Trench nº 007508501 in the European Union. On 18th June 2010 he applied for the Trademark Registration of Trench in the USA, whose registration was granted on the 15th March 2011 under the Register nº 85066103.
He also owns the international Certificates regarding the visual aspect of the game and components. Although the original idea was to produce a board game, he has also registered the trademark for electronic Games, since part of Rui Alípio Monteiro's global project is to turn Trench into an appealing electronic game, already in the development phase.

A couple of interesting things to point out in those statements. One, he states that he applied for a US trademark in June of 2010, and was granted the trademark in March of this year. How this trademark failed to interfere with Trenched's US release is unclear, though it's possible that the US trademark did not include derivative titles.

On the subject of a Trench video game, Monteiro's statement goes on to state that his game has a developer and even a publisher for Spanish and Portuguese distribution.

In regards to Microsoft and Trenched, the statement finally reiterates Monteiro's plan to fight the publisher on any attempts to infringe upon his trademark.

"This company, until the present date, has never contacted nor has any relation with Rui Alípio Monteiro. 'Criações a Solo' and Rui Alípio Monteiro, taking into account all investment already made, cannot do anything else but to obviously defend all their author's copyright and intellectual property against any infringements, as any designer would, and perpetuate their creation with the main goal of putting Trench in the international Hall of Fame of both classic electronic and board games."

Once again, this could all probably just end if Microsoft and Double Fine joined forces to re-brand Trenched in Europe. Movies do it all the time! Want to know what Basic Instinct was called in Japan? Smirk of Ice! What does that even mean? I don't know, but it still made money! And when Trenched is inevitably renamed to Super Mech Fighting Television Battlefield 120%, I'm sure it will make plenty of money then, too.

Until then, European players will just have to keep on waiting as they have been. Isn't trademark and copyright law fun?

Alex Navarro on Google+

195 Comments

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RenegadeSaint

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Edited By RenegadeSaint

Why is everyone up in arms about this? This man has a right to protect his copyrighted work. Brand confusion could be a real issue with these products and his game was released well before Microsoft and Double Fine's. Trench and Trenched are not common terms, so he is well within his rights to have them change the name. It's really quite simple. This is business, not a scuffle among friends.

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Branthog

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Edited By Branthog

This seems to be a problem unique to gaming. You can't copyright a title, which is why you have songs, albums, books, and movies with the same names. However, you can certainly trademark something - and while you don't seem to ever see authors trademark the title of their books, companies do trademark game titles (with the hope that it'll be successful enough to turn into a franchise built around that trademark). Very frustrating and unfortunate. Copyright law continues to suck. Surprise.

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kalmis

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Edited By kalmis

@whatisdelicious said:

I don't really get why anyone is siding with Microsoft or Double Fine on this. If they seriously couldn't be bothered to take a few minutes out of their day (ya know, "doing their jobs") to check copyrights in Europe, then I totally agree with this Monteiro guy.

Just call the game something else and be done with it. Christ.

This ^^ 100x

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LegalBagel

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Edited By LegalBagel

@LordCmdrStryker said:

http://www.criacoesasolo.com/ Trench the Board Game

Yeah, I can totally see how this would instantly get confused with Trenched...

He made a sideways checkerboard with some square tiles on it. What a fucking joke this all is.

Man, looking at that website that guy has some serious delusions of grandeur. He states that with his game there is finally competitor to Chess/Checkers/Backgammon. Yeah right.

My first thought was that this guy has a trademark and wants to get some money from Microsoft, but looking at that thing I'm guessing this guy really believes he should defend his trademark and his game will soon be known the world over.

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LordCmdrStryker

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Edited By LordCmdrStryker

@RenegadeSaint said:

Why is everyone up in arms about this? This man has a right to protect his copyrighted work. Brand confusion could be a real issue with these products and his game was released well before Microsoft and Double Fine's. Trench and Trenched are not common terms, so he is well within his rights to have them change the name. It's really quite simple. This is business, not a scuffle among friends.

  1. It's a trademark. That's a far cry from a copyright.
  2. http://en.wikipedia.org/wiki/Trench
  3. http://mw4.merriam-webster.com/dictionary/trench

There's no capital T at the beginning of that word.

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RussianMartian

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Edited By RussianMartian

A trademark is not just the word, it is the word as used for certain elected groups of products and/or services.  on June 18, 2010, Monteiro filed a trademark application for the word "TRENCH" (with a design) in the US as it relates to " Computer game programmes; Computer game programs; Computer game software; Downloadable computer programs featuring positionable game piece figures for use in the field of computer games; Downloadable electronic game programs; Electronic interactive board games for use with external monitor; Game software; Interactive game programs; Interactive game software,"  The general idea is that a trademark indicates the source of goods, and that consumers may be confused about the source when goods having the same name or a "confusingly similar" name are released in the same market.  That's why you can have Bass Ale and Bass Shoes, but you couldn't start your own brewing company now making Bass Lager.  So, it's not that no one can ever make anything called Trench (or similar) again, they just can't use that name in the areas where Monteiro's trademark applies.  
 
As far as why the game was released as Trenched in the US, my guess is that it's because of the design in Monteiro's US mark.  I'm not sure if the same design exists in his European marks, but if not, calling a game "terenched" is very likely confusingly similar to a game called "trench."
 
I feel bad for DoubleFine and MS, but they seem to be fighting a losing battle here.

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crusader8463

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Edited By crusader8463

Why don't they just change the name?

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SeriouslyNow

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Edited By SeriouslyNow

@kalmis said:

@whatisdelicious said:

I don't really get why anyone is siding with Microsoft or Double Fine on this. If they seriously couldn't be bothered to take a few minutes out of their day (ya know, "doing their jobs") to check copyrights in Europe, then I totally agree with this Monteiro guy.

Just call the game something else and be done with it. Christ.

This ^^ 100x

Basically. It's called Due Diligence and MS and Double Fine both didn't do it. The dude who owns a product and a name he copyrighted before this little indie darling's game came along did nothing wrong and they law isn't in the wrong either. Double Fine should just rename the goddam game and MS shouldn't be bullish.

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essi2

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Edited By essi2

Just rebrand it in the EU and get it out the doors already DAMMIT!

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SeriouslyNow

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Edited By SeriouslyNow

@Deathpooky said:

@LordCmdrStryker said:

http://www.criacoesasolo.com/ Trench the Board Game

Yeah, I can totally see how this would instantly get confused with Trenched...

He made a sideways checkerboard with some square tiles on it. What a fucking joke this all is.

Man, looking at that website that guy has some serious delusions of grandeur. He states that with his game there is finally competitor to Chess/Checkers/Backgammon. Yeah right.

My first thought was that this guy has a trademark and wants to get some money from Microsoft, but looking at that thing I'm guessing this guy really believes he should defend his trademark and his game will soon be known the world over.

God. Why are so many gamers such dicks?

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limpbishop

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Edited By limpbishop

I hate red tape, and a little bit living in Europe - I want this game SO bad!

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gbrading

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Edited By gbrading

Drenched. I insist it must be Drenched. This board game maker is literally crazy about trademark law.
Or how about Entrenched? That works too.

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saddlebrown

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Edited By saddlebrown

@bengino said:

@Vorbis: because people are greedy and would gladly trademark every word in the world in order to make a quick buck. I personally think Trademarks should cover only what it's CURRENT use is for and not what MIGHT eventually happen.

You can't trademark something after it's already out; that makes no sense. Then you run into dumb situations like this. You have to trademark it before you do it and prove you have intent. Everyone is acting like this guy is an asshole for not bending over and giving up his trademark to a property he is currently using and plans to continue using just because they want to see a video game that could be easily rebranded release in Europe. It's stupid.

The guy had to already have been planning the electronic version. You don't just get a developer and a publisher overnight, especially when you're embroiled in a legal mess. iOS versions of board games have been pretty big lately, so it's not far-fetched to think that the guy already planned this game. It might be in the very early stages, but now his hand is forced into revealing it because he needs to prove that yeah, he intends to continue using the Trench trademark in the future.

Just call the game "Drenched" or "Untold Tales: Super Mechs of the Great World War" or "Super Mech Fighting Television Battlefield 120%" or whatever and release the fucking game already before it loses all relevance.

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Sergotron

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Edited By Sergotron

This whole situation just sucks, especially for all those people in Europe who want to play it

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SomeJerk

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Edited By SomeJerk

Just call it the full name of the game, problem solved.

Mobile Trench Brigade > Trenched

(and sorry, but for discovering the trademark issue that late? I'm going to have to type "lol")

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Kazona

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Edited By Kazona

Microsoft should have done their research. I see no fault in someone protecting their trademark.

And where does it say that he decided to make a game using the name Trench after finding out about the game from Double Fine? He registered the name before anyone had even heard about the Double Fine game, so obviously he was already planning on doing something with it prior to finding out about Trenched.

MS screwed the pooch on this one, plain and simple. And I don't see how it is dickish of this guy to defend himself against copyright infringement.

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saddlebrown

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Edited By saddlebrown

@SeriouslyNow said:

Basically. It's called Due Diligence and MS and Double Fine both didn't do it. The dude who owns a product and a name he copyrighted before this little indie darling's game came along did nothing wrong and they law isn't in the wrong either. Double Fine should just rename the goddam game and MS shouldn't be bullish.

The funny thing is that it isn't even your typical indie darling. They're headed by one of the most experienced men in the video game industry, employ dozens of people, have been around since 2000, and have released many video games already. Not to mention that they were being backed by Microsoft here, one of the most wealthy companies in existence. The fact that no one involved (including the people for whom this is their job) had the foresight to check trademarks in the countries they'd be releasing before they named it (much less just before trying to release the game) boggles my goddamn mind.

I am fully on the side of this Monteiro guy.

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saddlebrown

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Edited By saddlebrown

@somejerk said:

Just call it the full name of the game, problem solved.

Mobile Trench Brigade > Trenched

(and sorry, but for discovering the trademark issue that late? I'm going to have to type "lol")

Someone! Someone, please, give this man a job. He's already smarter than anyone on the business side of Trenched. Jesus Christ.

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Mayu_Zane

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Edited By Mayu_Zane

@somejerk said:

Just call it the full name of the game, problem solved.

Mobile Trench Brigade > Trenched

I support this idea. Not the first time a game's been given a different title for a different region. And yeah, Mobile Trench Brigade sounds way cooler.

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Robbway

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Edited By Robbway

Even though I think MS should simply change the name of the XBLA game, "trenched" is not a direct derivative of "trench," it is a derivative of "entrenched."   Maybe they should call it "Risk?"  Nope, taken, how about "Battlefield?"  Damn.
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shawnyofthedead

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Edited By shawnyofthedead

signup to a new Xbox account with a us address - 5 mins

buy us MS points card with instant email delivery 2 mins

buy and download Trenched (time may vary 30mins tops)

switch to main account and off you go

multiplayer may be a bit of an issue but i've had no problems so far apart from the general lack of players in my time zone

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soralapio

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Edited By soralapio

@shawnyofthedead said:

signup to a new Xbox account with a us address - 5 mins

buy us MS points card with instant email delivery 2 mins

buy and download Trenched (time may vary 30mins tops)

switch to main account and off you go

multiplayer may be a bit of an issue but i've had no problems so far apart from the general lack of players in my time zone

I would, but I already bought points for the European release. I'm not going to reward Microsoft's incompetence by buying even more points, especially when that US account will be an additional bitch to recover if I have to replace my Xbox some day.

EDIT: honestly, I'm surprised this is blocking the game's release. I looked at the website and the game seems like a ripoff of checkers. World War I is just mentioned in the site fluff. The actual two games have absolutely nothing in common thematically or mechanically.

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buft

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Edited By buft

Super Mech Fighting Television Battlefield 120% is a pretty sweet name actually. i would buy that regardless of what the game entails

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CptPanda29

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Edited By CptPanda29

So this guy now owns WW1?

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Chicken008

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Edited By Chicken008

How the hell can you trademark the word trench? It's like trademarking the word pizza.

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Mystyr_E

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Edited By Mystyr_E

well at least Double Fine didn't put the word "Edge" in the title or that would've been really embarrassing 

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jaks

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Edited By jaks

European copyright law is even dumber than US law. How the hell do you copyright a common word?

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TheSmashing

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Edited By TheSmashing

Monteiro not only has the right to protect his trademark, but the obligation.

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MetalBaofu

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Edited By MetalBaofu
@Chicken008 said:
How the hell can you trademark the word trench? It's like trademarking the word pizza.
Exactly what I was thinking.
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Edited By roguehallow

@metalhead87 said:

@Chicken008 said:
How the hell can you trademark the word trench? It's like trademarking the word pizza.
Exactly what I was thinking.

Yeah, or the word... edge.

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mariussmit

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Edited By mariussmit

Is Trench Foot trademarked also?

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MikkaQ

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Edited By MikkaQ

He's a dick for trademarking something as simple as 'Trench'. He didn't even make the word up, and it has other uses than a dumb boardgame. Speaking of which, I didn't even know people still made those, that's pretty rich.

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Rongaryen

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Edited By Rongaryen

I would play a game named Super Mech Fighting Television Battlefield 120%.

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beforet

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Edited By beforet

God damn I love Alex's titles.

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SSully

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Edited By SSully

Just call the game Hole Fighters. It can lead to many sexual innuendos and it will still sell because this game looks great.

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coakroach

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Edited By coakroach

Just rename it Judy Denched

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Jayzz

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Edited By Jayzz

good article.

much better than the artsy-fartsy stuff klepek posted today.

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Michaelblack18

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Edited By Michaelblack18

just call it entrenched over there  double fine and move along thats what i say

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sirdesmond

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Edited By sirdesmond

I honestly don't even like the name "Trenched" and I am sure they could come up with something a lot better (so why not just do that?).

Also, Smirk of Ice is the best film title ever, I think.

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CL60

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Edited By CL60

People are actually defending this guy? First of all you shouldn't be able to trademark a word like Trench in the first place >.> .. and secondly, he clearly is only making a big fuss out of this because he seen an opportunity to try and make money.

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MachoFantastico

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Edited By MachoFantastico

To be fair the man as a right to take action, after all he owns the copyright. Microsoft should have looked into this beforehand but someone made a bad mistake on that one and could see Microsoft in a little hot water.

The real losers are Double Fine and the fans, personally won't be picking it up now due to all my friends having played through it and it's a very co-op heavy game. But it's unfortunate for DF who it seems have made a pretty darn good game in Trenched!

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KowalskiManDown

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Edited By KowalskiManDown

I'm sorry, but the idea that people are allowed to fucking trademark single words out of the English dictionary is mind boggling to me.

Why would anyone permit this? On what grounds? He wasn't the guy that came up with the word "Trench", so what right did he have to claim it as his own?

I never have understood certain copyright and trademark laws, and probably never will do.

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MisterMouse

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Edited By MisterMouse

I feel like the derivatives of a word shouldn't be given as part of a trademark...

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bakumatsu

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Edited By bakumatsu

@dcgc said:

Go Portugal!
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soralapio

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Edited By soralapio

@Bakumatsu said:

@dcgc said:

Go Portugal!

Yeah, if the whole bailout fiasco didn't endear them enough to the rest of Europe, this is sure to get the job done!

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pyj4m4r4m4

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Edited By pyj4m4r4m4

Your title is misleading and a lot of hate is going to the guy with no fault whatsoever. Some lazy producer on Microsoft never checked the name, and when they did it was to late, they never bother to contact the guy and now that the press found out he is under attack by ignorant fanboys, nice job lazy producer at Microsoft. They had plenty of time to reach an agreement or change the name but they never tried.

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bakumatsu

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Edited By bakumatsu

@soralapio said:

@Bakumatsu said:

@dcgc said:

Go Portugal!

Yeah, if the whole bailout fiasco didn't endear them enough to the rest of Europe, this is sure to get the job done!

Sure. Because a dispute between a guy with a board game and some guys that made a videogame is on the same league that an international debt that has been costing thousands of jobs to the portuguese people and causing cuts in the subsidies that we receive. A debt that we have because of bad political decisions that led to spend money that we didn't have. So, unless you're portuguese don't talk of things you don't know.

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mordi

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Edited By mordi

@creamypies said:

I'm sorry, but the idea that people are allowed to fucking trademark single words out of the English dictionary is mind boggling to me.

Why would anyone permit this? On what grounds? He wasn't the guy that came up with the word "Trench", so what right did he have to claim it as his own?

I never have understood certain copyright and trademark laws, and probably never will do.

Agreed. They should totally make words open-source.

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Foot369

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Edited By Foot369

Hope they get something cool like riot act.

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Dylabaloo

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Edited By Dylabaloo

great...