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Ridge Racer Fanatic Kaz Hirai Reportedly Sony’s New President

Current CEO Howard Stringer to remain around for the time being.

Kaz Hirai, master of the hand gesture.
Kaz Hirai, master of the hand gesture.

In a move that’s been predicted for months, Japanese newspaper Nikkei (via Reuters) is reporting Kaz Hirai will soon become Sony’s president.

Hirai made a name for himself within the PlayStation division starting in 1995, moving up the ranks as the years went on and PlayStation became a more and more popular brand. Hirai was elevated to the head of Sony Computer Entertainment in 2006, just after the launch of the PlayStation 3, replacing PlayStation brainchild Ken Kutaragi, who is no longer with the company.

Divisional shakeups in 2009 and 2011 had Hirai taking on a much broader role in the company’s consumer electronics division.

It’s unclear what will happen to current Sony CEO Howard Stringer, but it appears he will not be leaving the company immediately. This move would put Hirai in place to eventually replace him.

Also, Riiiidge Racer joke somethignsomethingsomething.

Patrick Klepek on Google+

73 Comments

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DeF

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Edited By DeF

I hate PR ...

after denying it happened ... NOW they are all "hey, guess what! Kaz is our new Prez!"

this is so ridiculously stupid ...

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sandwich_adjustment

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they better give all their money to From Software because thats the only worthwhile dev they got

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super2j

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Edited By super2j

@patrickklepek:

@patrickklepek said:

@DarthOrange said:

Is that a typo or is it supposed to say 2009 and 2001?

That's my bad.

Or is it your baaaaaaaaaaaaaaaaaaad.

Did i do that right? i didnt pay attention when that riiiiiiiiiiiiiiiiiiidge raaaaaacccceerr thing haaaaaaaaappenned.

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mehojevich

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Edited By mehojevich

Stringer was a Brit who cared about $$.
Let's see of kaz has the vision to bring all of Sony's resources together

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WrathOfBanja

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Edited By WrathOfBanja

Kaz is a total baller. Good job Sony!

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ezdude

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Edited By ezdude

Isn't there a difference between president and CEO. Perhaps both will coexist, but who knows.

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the_OFFICIAL_jAPanese_teaBAG

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Well Im glad hes the president now.  Hes a really likeable person

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MeatSim

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Edited By MeatSim

Once Kaz becomes CEO all Sony products will be Ridge Racer oriented.

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Picard

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Edited By Picard

It's ridge racer. RIDDGGE RACCERR!

Congrats Kaz.

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Phished0ne

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Edited By Phished0ne

Meet the new boss, same as the old boss?

*GUITARRRRSSSSSSSSS*

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selbie

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Edited By selbie

Hip hip, Hirai? *crickets*

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McShank

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Edited By McShank

@ptys said:

Sony's really in the shit. I don't think I'll buy another Playstation till they make some big changes. In saying that I probably won't buy the next Xbox either, hopefully someone else will come up with a better consumer product for the next gen.

Explain please your thoughts on how sony is in the shit? The vita is selling ok in japan, it has yet to launch here, And if they are smart they will fix the UMD to DL crap with the excessively high prices. The Ps3 also has practically sold the same amount of consoles as Xbox has since launch and Microsoft is having the Hacking problems now while sony is fine. I am not seeing how they are in the shit -.-

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Ctmskater75

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Edited By Ctmskater75

@BulletproofMonk said:

Kaz Hirai is the smoothest motherfucker.

Yes.

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AndrewB

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Edited By AndrewB

Hey, do any of you guys remember that one E3 years ago where Kaz Hirai shouted "Riiiiidge Racer!" incredibly loudly? Am I the only one?

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SolidusCZ

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Edited By SolidusCZ

The new model of Playstation Move controller revealed in that photo :)

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Harpell

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Edited By Harpell

Any Ridge Racer fanatic has my vote for executive office any time, any day.

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Getz

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Edited By Getz

So wait, Playstation birthed Ken Kutaragi?

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DukeOfStress

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Edited By DukeOfStress

Congrats Hirai and good luck!

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Lind_L_Taylor

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Edited By Lind_L_Taylor

They can't get rid of the Token American CEO. That'd be ridiculous. I've
heard American CEOs have been a trend for Japanese companies for
awhile now.  Maybe the fad has waned?

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Tomzombie

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Edited By Tomzombie

and well be using ATNT. Crowd sigh's

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Hayamo

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Edited By Hayamo

I never really was aware of Kaz before this past E3 (never knew where the Ridge Racer joke came from) but from what I've seen of him recently he seems like a very likable guy. Whether he has good business practices I don't know but at least he's fun to watch.

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Undeadpool

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Edited By Undeadpool

You've let him in your house, now he can't be stopped!

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RobotHamster

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Edited By RobotHamster

So I'm guessing next is president of the world?

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Gordo789

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Edited By Gordo789

the playstation brand is the best thing about sony. i think this is great.

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ptys

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Edited By ptys

Sony's really in the shit. I don't think I'll buy another Playstation till they make some big changes. In saying that I probably won't buy the next Xbox either, hopefully someone else will come up with a better consumer product for the next gen.

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cozmicaztaway

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Edited By cozmicaztaway

@Jazzycola said:

I wonder if Sony stockholders thinks this is going to make things any better for the company. Sony is losing money with Howard Stringer and I don't see it changing with Kaz Hirai. Just look at the last 6 years of what Kaz's department has produced. Lackluster PS3 launch(which for the most part still exists in the US), PSP not really going anywhere, Vita not really selling, and this isn't including their tv's which have slowed to a halt as everybody now owns a HDtv(I don't know if this is actually his department). Suffice to say, I don't think having more of the same is going to help them. Just cause he had success 10 years ago doesn't mean that he'll be successful in the future. The industry has changed and evolved but Sony hasn't.

Both the early life of the PSP (which still sold really well, although mostly was a super-hit in Japan) and the weird PS3 launch were before Hirai's time as boss. Ken Kutaragi handled SCE in those days. I also don't think Hirai is responsible for the TV's, that should be a different division.

So we can blame the Vita on him, perhaps. I'm not really sure how much it's selling. I'm buying one, I like what it seems to be about.

I hope this works out well for Sony, they've made a lot of quality products and stuff. Sadly, this is probably gonna mean less Kaz Hirai at E3 and stuff..no more Riiiidge Raaacer!

EDIT: Realized I had written that before Kutaragi was boss, Kutaragi was boss. Doh. Meant Kutarai was boss before Hirai.

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Thor_Molecules

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Edited By Thor_Molecules

I'm not familiar enough with the inner workings of Sony, so I won't comment on whether this is actually a good thing or a bad thing. But I do think Sony desperately needs new blood and ideas in the upper levels of management, so i'm at least happy to see that guys are moving up.

Besides, Kaz is a very likeable and charming guy in person and in his interviews, a good face for Sony. I wish him well.

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BoG

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Edited By BoG

Kaz is such a lovable dude. I'm cool with this move.

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Sinful

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Edited By Sinful

@iAmJohn: bawk

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Hef

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Edited By Hef

@CashBailey: I dunno aside from the 2006 mess that was ridge racer and $600 I find Sony normally has the best unless Nintendo shows something crazy. I find microsoft tries too hard while sony just has Jack Tretton giving you the business.

To be fair though I have a weird man crush on Jack Tretton. I love listening to that man talk.

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CashBailey

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Edited By CashBailey

Kaz Hirai has had to eat so much shit onstage because of Sony's embarrassing (but piss-funny) trade presentations it's nice they finally throw a brother a bone for playing their fool for so long.

Kutaragi, on the other hand, was quite insane.

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billyhoush

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Edited By billyhoush

I dunno. I miss Kutaragi.

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Scratch

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Edited By Scratch

@Game_Baron said:

Don't know if this was said: What will happen to Jack Tretton?

He's the CEO of SCE America. So I guess he has a new boss?

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Game_Baron

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Edited By Game_Baron

Don't know if this was said: What will happen to Jack Tretton?

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EightBitShik

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Edited By EightBitShik

@DarthOrange: It wouldn't be a Patrick news update without a typo! Not trying to start hate but seriously someone should proof read his shit before it goes out.

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iamjohn

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Edited By iamjohn

@SlasherMan said:

@Sinful said:

Pat Klepek..typos...who would of thought?

Winner winner chicken dinner.

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Xeiphyer

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Edited By Xeiphyer
@RetroVirus said:

Ridge Racer branded TV's. I'm calling it.

When you turn it on it goes "RIIIIIIIIIIIIIIIIIIIIIIIIIIIIDDDDDDGEEEE RACER!". Every time. Max volume.
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MikeGosot

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Edited By MikeGosot
@Jazzycola said:

I wonder if Sony stockholders thinks this is going to make things any better for the company. Sony is losing money with Howard Stringer and I don't see it changing with Kaz Hirai. Just look at the last 6 years of what Kaz's department has produced. Lackluster PS3 launch(which for the most part still exists in the US), PSP not really going anywhere, Vita not really selling, and this isn't including their tv's which have slowed to a halt as everybody now owns a HDtv(I don't know if this is actually his department). Suffice to say, I don't think having more of the same is going to help them. Just cause he had success 10 years ago doesn't mean that he'll be successful in the future. The industry has changed and evolved but Sony hasn't.

Maybe stockholders just like Ridge Racer.
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zockroach

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Edited By zockroach

riiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii

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Jazzycola

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Edited By Jazzycola

I wonder if Sony stockholders thinks this is going to make things any better for the company. Sony is losing money with Howard Stringer and I don't see it changing with Kaz Hirai. Just look at the last 6 years of what Kaz's department has produced. Lackluster PS3 launch(which for the most part still exists in the US), PSP not really going anywhere, Vita not really selling, and this isn't including their tv's which have slowed to a halt as everybody now owns a HDtv(I don't know if this is actually his department). Suffice to say, I don't think having more of the same is going to help them. Just cause he had success 10 years ago doesn't mean that he'll be successful in the future. The industry has changed and evolved but Sony hasn't.

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vaiz

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Edited By vaiz

At last. Destiny has been fulfilled.

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BC_

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Edited By BC_

@RetroVirus said:

Ridge Racer branded TV's. I'm calling it.

This!

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Sinful

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Edited By Sinful

@SlasherMan: Good thing I'm not working for a website and getting payed for it. I just bask here like a troll.

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makari

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Edited By makari

Something something massive damage?

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Slayeric

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Edited By Slayeric

Idk why, but this news pleases me.

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grilledcheez

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Edited By grilledcheez

He's a cool guy, PROPS SONY

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Ravenlight

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Edited By Ravenlight

Neeeeeeeew President!

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penguindust

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Edited By penguindust

I thought he already was. Shows how much I pay attention to these things.

@ajamafalous said:

...Anyway, what is Jack Tretton's position at Sony?

CEO Sony Computer Entertainment of America

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oneidwille

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Edited By oneidwille

Wow. Kinda makes me wonder what's happening at Sony. So many promotions. Fast tracking the best?

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ajamafalous

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Edited By ajamafalous
@TeenageJesusSuperstar said:

I don't think that's the correct use of "brainchild". Maybe "mastermind" is what you were after there?

No dude, Ken Kutaragi was totally PlayStation's idea. 
 
 
 
Anyway, what is Jack Tretton's position at Sony?