Five bucks says whenever it announces something, people will get excited about it.
Rockstar, the publisher behind the recently released Red Dead Redemption, and upcoming titles like Max Payne 3 and L.A. Noire, is not planning to be at E3 in Los Angeles later this month; instead, it's reportedly opting to show off some of its new goods, like Max Payne 3 and L.A. Noire, to press at a later date.
Max needs a bath. "In the end, we feel we simply don't have enough time to show as much as we would like in the time available," a spokesperson told CVG, adding that the two aforementioned were once slated to be shown at the event. Rockstar confirmed-confirmed their lack of a "presence" at the show to VG247 as well.
It should be noted that Rockstar rarely goes to E3 in a public, official capacity. Their new games, however, are often shown during the event. It's weird that they even had plans to attend E3, but the rumors swirling around may be shedding a little light on that mystery. == TEASER == Purportedly Rockstar had plans to show a title of the unannounced variety at the event, which may possibly explain why it would attend. Nuts writer Rory Buckeridge (via VG247) helped restart the long-running new game reveal rumor by tweeting that Rockstar actually "pulled" the "launch."
As MTV Multiplayer notes in their story about all of this, at least one analyst, EEDAR's Jesse Divnich, expected a Grand Theft Auto V reveal--several months ago, that is. In a conversation with Game Informer online in December 2009, Divnich said, "I think we're going to hear about another Grand Theft Auto [at E3]. I think there won't be any playable stuff," he added, saying the reveal would amount to a teaser. At the time, he expected the next GTA to drop in 2011.
This train needs a bath, too. Things have changed since Divnich originally dropped those thoughts. Max Payne 3 didn't hit as expected, and Red Dead Redemption blew our socks off. In a conversation with me this afternoon, the analyst gave me an update, stating that the possible PR from a Grand Theft Auto reveal wasn't a "necessity" for gamers to remember what Rockstar does. But it's also still possible that an announcement could be made.
"In late 2009 I assumed that Red Dead Redemption and Max Payne 3 would be out on retail shelves by E3, and L.A. Noire would be pending release, making a Grand Theft Auto announcement expected as many would be wondering about their ‘next’ big project. Since then the gaming landscape has changed.
"With Rockstar having two major games still in development, Max Payne 3 and L.A. Noire, Rockstar is more likely to keep consumers focused on those pending releases this E3, rather than a Grand Theft Auto announcement," Divinich said. "Today, Rockstar is so much more than just the developers behind the Grand Theft Auto series; they now have several incredibly successful properties such as Red Dead Redemption, and have more in the works with L.A. Noire and The Agent. While I wouldn’t count out a Grand Theft Auto announcement, I also wouldn’t consider such PR a necessity to remind gamers of Rockstar’s existence. I think Red Dead Redemption proved to everyone that Rockstar is far from being a one-franchise publisher."
Probably wouldn't hurt. So where are we? Rockstar won't be attending E3 officially, and while it's still possible that a Grand Theft Auto or some other new game could be revealed at the Los Angeles-based event, it's not something Rockstar needs to do... but it would be nice.
Rockstar, the publisher behind the recently released Red Dead Redemption, and upcoming titles like Max Payne 3 and L.A. Noire, is not planning to be at E3 in Los Angeles later this month; instead, it's reportedly opting to show off some of its new goods, like Max Payne 3 and L.A. Noire, to press at a later date.
Max needs a bath. "In the end, we feel we simply don't have enough time to show as much as we would like in the time available," a spokesperson told CVG, adding that the two aforementioned were once slated to be shown at the event. Rockstar confirmed-confirmed their lack of a "presence" at the show to VG247 as well.
It should be noted that Rockstar rarely goes to E3 in a public, official capacity. Their new games, however, are often shown during the event. It's weird that they even had plans to attend E3, but the rumors swirling around may be shedding a little light on that mystery. == TEASER == Purportedly Rockstar had plans to show a title of the unannounced variety at the event, which may possibly explain why it would attend. Nuts writer Rory Buckeridge (via VG247) helped restart the long-running new game reveal rumor by tweeting that Rockstar actually "pulled" the "launch."
As MTV Multiplayer notes in their story about all of this, at least one analyst, EEDAR's Jesse Divnich, expected a Grand Theft Auto V reveal--several months ago, that is. In a conversation with Game Informer online in December 2009, Divnich said, "I think we're going to hear about another Grand Theft Auto [at E3]. I think there won't be any playable stuff," he added, saying the reveal would amount to a teaser. At the time, he expected the next GTA to drop in 2011.
This train needs a bath, too. Things have changed since Divnich originally dropped those thoughts. Max Payne 3 didn't hit as expected, and Red Dead Redemption blew our socks off. In a conversation with me this afternoon, the analyst gave me an update, stating that the possible PR from a Grand Theft Auto reveal wasn't a "necessity" for gamers to remember what Rockstar does. But it's also still possible that an announcement could be made.
"In late 2009 I assumed that Red Dead Redemption and Max Payne 3 would be out on retail shelves by E3, and L.A. Noire would be pending release, making a Grand Theft Auto announcement expected as many would be wondering about their ‘next’ big project. Since then the gaming landscape has changed.
"With Rockstar having two major games still in development, Max Payne 3 and L.A. Noire, Rockstar is more likely to keep consumers focused on those pending releases this E3, rather than a Grand Theft Auto announcement," Divinich said. "Today, Rockstar is so much more than just the developers behind the Grand Theft Auto series; they now have several incredibly successful properties such as Red Dead Redemption, and have more in the works with L.A. Noire and The Agent. While I wouldn’t count out a Grand Theft Auto announcement, I also wouldn’t consider such PR a necessity to remind gamers of Rockstar’s existence. I think Red Dead Redemption proved to everyone that Rockstar is far from being a one-franchise publisher."
Probably wouldn't hurt. So where are we? Rockstar won't be attending E3 officially, and while it's still possible that a Grand Theft Auto or some other new game could be revealed at the Los Angeles-based event, it's not something Rockstar needs to do... but it would be nice.
Rockstar doesn't need E3, never did. People get hype about their games wherther they are at E3 or not (and isn't E3 expensive as hell for these companies?).
techincally GTA5 can still be announced, since it would most likely be announced at either the sony or MS press conferences, in trailer form. Just because Rockstar isn't showing games at the show doesn't mean this announcement can't happen (I guess)
I don't really think this is News, Rockstar has never really attended E3 and never announced anything at it. The only exception is when Microsoft paid them 50 million for the GTAIV DLC, so they were obligated to attend their Press Conference.
Rockstar can make their announcements any time of the year and people will pay attention. This way they also don't need to divert their team to creating an E3 demo which cuts into development time of the main game.
I personally really like Rockstar's attitude towards PR cycles around their games. They don't try to continually build up interest for their games over years, they wait till they are ready to show something and they just show enough to get you interested. They are not putting out trailers based around the marvels of their shotgun for example. GTAIV and Red Dead had longer than usual PR cycles for them because the games got delayed after they showed the first trailer, which hasn't happened to them before.
Every time I saw Rockstar at E3, they had some section of the floor cordoned off in big trailers with banners for what they were showing, but never letting anyone outside of invited VIPs to look at it. Probably the only time I saw Rockstar actually in a regular booth was in 96 when they were showing the first GTA. Once GTA III became huge, they started to do E3 the way they've been doing it since, playing it really close to the chest. This makes sense that they finally said screw it and just didn't show.
The last E3 I saw them at was when they announced The Warriors for PS2. It was a badge of honor to be seen walking around the show floor with a Rockstar Games The Warriors swag bag.
I just want to say that I really enjoy the new guys following up on stories instead of just reporting them with a statement like " Rockstar wasn't available at press time" or whatever. Following up with the analyst is great!
As much as I would like to consume every scrap of content I can get from E3. This is not going to make me cry into my pillow tonight as I go to sleep. I can live with this decision quite comfortabley.
Hmmm... oh, wait, Rockstar is my favorite studio, and I will buy anything they release regardless of when and where they announce it. So, I couldn't give a shit about E3...
I hate to criticise things like this, but ugh that first paragraph still annoys me.
"and upcoming titles like Max Payne 3 and L.A. Noire, " could be removed completely from the first paragraph as both those titles are mentioned later on in the same sentence.
No offence to the new guys posting the news here, there's just something about all these news articles that makes this site lose it's identity. I never came to this site for news and still don't, however I did enjoy reading the Giant Bomb Staff's view on the news and things they found wanting to post. There's god knows how many gaming news sites that report on this stuff all the time and all this news being posted here as well just gets rid of the unique feel this site had.
Maybe I'm the only one that has these views, but these articles are almost putting me off the site completely for everything other than the Quicklooks and Bombcast.
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