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Rockstar Won't Be At E3; Game Reveal Purportedly On Hold

Five bucks says whenever it announces something, people will get excited about it.

Rockstar, the publisher behind the recently released Red Dead Redemption, and upcoming titles like Max Payne 3 and L.A. Noire, is not planning to be at E3 in Los Angeles later this month; instead, it's reportedly opting to show off some of its new goods, like Max Payne 3 and L.A. Noire, to press at a later date.

Max needs a bath.
Max needs a bath.
"In the end, we feel we simply don't have enough time to show as much as we would like in the time available," a spokesperson told CVG, adding that the two aforementioned were once slated to be shown at the event. Rockstar confirmed-confirmed their lack of a "presence" at the show to VG247 as well. 

It should be noted that Rockstar rarely goes to E3 in a public, official capacity. Their new games, however, are often shown during the event. It's weird that they even had plans to attend E3, but the rumors swirling around may be shedding a little light on that mystery.
== TEASER == 
Purportedly Rockstar had plans to show a title of the unannounced variety at the event, which may possibly explain why it would attend. Nuts writer Rory Buckeridge (via VG247) helped restart the long-running new game reveal rumor by tweeting that Rockstar actually "pulled" the "launch." 
 
As MTV Multiplayer notes in their story about all of this, at least one analyst, EEDAR's Jesse Divnich, expected a Grand Theft Auto V reveal--several months ago, that is. In a conversation with Game Informer online in December 2009, Divnich said, "I think we're going to hear about another Grand Theft Auto [at E3]. I think there won't be any playable stuff," he added, saying the reveal would amount to a teaser. At the time, he expected the next GTA to drop in 2011.

This train needs a bath, too. 
This train needs a bath, too. 
Things have changed since Divnich originally dropped those thoughts. Max Payne 3 didn't hit as expected, and Red Dead Redemption blew our socks off. In a conversation with me this afternoon, the analyst gave me an update, stating that the possible PR from a Grand Theft Auto reveal wasn't a "necessity" for gamers to remember what Rockstar does. But it's also still possible that an announcement could be made.

"In late 2009 I assumed that Red Dead Redemption and Max Payne 3 would be out on retail shelves by E3, and L.A. Noire would be pending release, making a Grand Theft Auto announcement expected as many would be wondering about their ‘next’ big project.  Since then the gaming landscape has changed.
 
"With Rockstar having two major games still in development, Max Payne 3 and L.A. Noire, Rockstar is more likely to keep consumers focused on those pending releases this E3, rather than a Grand Theft Auto announcement," Divinich said. "Today, Rockstar is so much more than just the developers behind the Grand Theft Auto series; they now have several incredibly successful properties such as Red Dead Redemption, and have more in the works with L.A. Noire and The Agent. While I wouldn’t count out a Grand Theft Auto announcement, I also wouldn’t consider such PR a necessity to remind gamers of Rockstar’s existence. I think Red Dead Redemption proved to everyone that Rockstar is far from being a one-franchise publisher."

Probably wouldn't hurt. 
Probably wouldn't hurt. 
So where are we? Rockstar won't be attending E3 officially, and while it's still possible that a Grand Theft Auto or some other new game could be revealed at the Los Angeles-based event, it's not something Rockstar needs to do... but it would be nice.

82 Comments

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MeatSim

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Edited By MeatSim

Well they just realsed their biggest title of the year and if they don't have much to show of their two other games, not much point in going to E3.

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darkjester74

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Edited By darkjester74

What's with the "Continue reading story" link in my RSS reader?  Man, that's not cool...

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BetonneTom

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Edited By BetonneTom

Al the complaining shjeesh, this is not the site for bitching about grammar man, please don't be like that.  
 
captions are nice 

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AhmadMetallic

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Edited By AhmadMetallic
@TeenageJesusSuperstar said:
" A+ for captioning Brad "
agweed
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Sooty

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Edited By Sooty

Max Payne will suck without Remedy.

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RisingRaiden

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Edited By RisingRaiden

Screw GTA, I want Max Payne 3 and Agent! 
And how do peple expect them to make another GTA, when the team that makes GTA is making Agent...

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sixpin

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Edited By sixpin
@Gutlieb said:
" Lol @ people complaining about news "
This. The idea of news being posted somehow ruining the site is a tad dramatic. Just like the Quick Looks and Endurance Runs that people love/hate, clicking on the various features is optional. Ads help pay for this site. The more things posted the more potential clicks the site gets. The more clicks, the more revenue from ads and the less likely that Jeff will ever have to turn Giant Bomb into an IGN Nascar site. Personally, if I didn't have to go to Kotaku or Joystiq for news and all I needed was Giant Bomb I would be cool with that. One stop shopping helps out on my busier days.
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penguindust

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Edited By penguindust

If we get to see something of LA Noire and Agent, that'd be fine with me.  Also, I don't think Max Payne 3 is supposed to be out before the fall.  Amazon has it listed as a October 1st release.

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Gutlieb

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Edited By Gutlieb

Lol @ people complaining about news

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MachoFantastico

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Edited By MachoFantastico

Isn't the Agency a Rockstar developed game? or as the lack of news for that game actually confused my thoughts. 

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Winternet

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Edited By Winternet

I know that Rockstar rarely ruins a game. They have some impressive portfolio. But, seeing Max Payne. I mean . . . damn! It's too bright and too happy looking. Max needs some serious nightmares.
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UnrulyRuffian

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Edited By UnrulyRuffian
@kishan6: Indeed - smart move on Rockstar's behalf. Best to keep a low profile for a while so that they don't overshadow Red Dead.
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deactivated-5c5cdba6e0b96

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That screenshot reminds me of Uncharted 2.

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MrKlorox

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Edited By MrKlorox

No shit. Rockstar is almost never at E3... at least as far as the public is concerned.
 
Rockstar is literally the last publisher I would expect to show at E3. 3DO is more freakin likely than R*.
 
@DarkDude: No, you're certainly not the only one.

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myghart

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Edited By myghart

Please, Rockstar, don't sell out to <bigass publisher name here>.

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Jadeskye

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Edited By Jadeskye

GTA London 2 plx.

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spekingur

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Edited By spekingur

I'm guessing a Rockstar's own show sometime soon-ish after E3. Didn't they do that last year too?

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TwoOneFive

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Edited By TwoOneFive

I can't imagine sony not having something to show in regards to The Agent though. I mean, come on now. SONY would be pissed if they couldn't at least show a trailer. This whole thing doesn't include trailers though, right? This just means that they won't have a booth? Inwhich case I think is perfectly okay and very professional of them to say hey, look, we ain't ready yet, we want to be totally awesome before we let people play the game. 

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234r2we232

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Edited By 234r2we232

Oh, so they're preparing a cutscene montage to lure people into whatever bland sandbox affair they've got planned next. Meh.

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Buccura

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Edited By Buccura

E3 sucks anyway, seriously. It needs to die. All it is is Microsoft and Sony stroking their egos while Nintendo are making total tools of themselves.

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Luck3ySe7en

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Edited By Luck3ySe7en

Im ready for some red dead redemption dlc/expansion. I would settle for at least a teaser. Just tease me R*... tease... me.

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Addfwyn

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Edited By Addfwyn
@Lambert: The world may be ending, because I actually entirely agree with you for a change.  Can't say I am too devastated by this news.  
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miningguyx360

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Edited By miningguyx360

five bucks that something that is announced has a "V" in the name

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saddlebrown

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Edited By saddlebrown

So no Agent at Sony's E3 press conference? Pff. That's dumb. And they need to hurry up and announce Bully 2.

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Claude

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Edited By Claude
@DarkDude said:
" I hate to criticise things like this, but ugh that first paragraph still annoys me.
 
 "and upcoming titles like  Max Payne 3 and L.A. Noire, " could be removed completely from the first paragraph as both those titles are mentioned later on in the same sentence.  No offence to the new guys posting the news here, there's just something about all these news articles that makes this site lose it's identity. I never came to this site for news and still don't, however I did enjoy reading the Giant Bomb Staff's view on the news and things they found wanting to post. There's god knows how many gaming news sites that report on this stuff all the time and all this news being posted here as well just gets rid of the unique feel this site had.  Maybe I'm the only one that has these views, but these articles are almost putting me off the site completely for everything other than the Quicklooks and Bombcast. "
I don't mind the new news and stuff, because E3 is going to be hell to cover by such a small crew, but that paragraph does seem rather redundant. I think he was trying to be facetious. It just didn't come across that way. I'll get used to the new guys rhythms and writing styles eventually.
 
Back on topic, Rockstar is huge. They're riding a big wave with RDR, so it wouldn't be cost effective to attend E3. I wonder how many people will be at E3 talking about how good RDR was and still is?
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Brackynews

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Edited By Brackynews

Why is this not attached to the bathtub page?    

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veiledmuffin

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Edited By veiledmuffin
@DarkDude:  I totally agree.
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Jayross

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Edited By Jayross

Hard to get credit for anything when anonymously internet bitching. 1st sentence credz. (to an extent)

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Lambert

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Edited By Lambert

The most overrated developers of all time not going to be at E3? Good.
 
Maybe they are too busy selling betas as full-priced games, and treating their employees like shit to be there.

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Kyle

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Edited By Kyle

I thought Rockstar never goes to E3.

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shadows_kill

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Edited By shadows_kill

what about agent? i hope its at least shown at sony's e3 then..

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BigBoss1911

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Edited By BigBoss1911

I hope max payne is getting the Splinter Cell conviction treatment. The new direction is dumb.

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Milkman

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Edited By Milkman

Rockstar has never really attended E3 so this isn't all that big of a deal.

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AllanIceman

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Edited By AllanIceman

RockStar never shows anything at Electronic Three. Other that at the press events and maybe a Decorated bus or something.

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Mijati

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Edited By Mijati

I hate to criticise things like this, but ugh that first paragraph still annoys me.
 
 "and upcoming titles like  Max Payne 3 and L.A. Noire, " could be removed completely from the first paragraph as both those titles are mentioned later on in the same sentence.
 
No offence to the new guys posting the news here, there's just something about all these news articles that makes this site lose it's identity. I never came to this site for news and still don't, however I did enjoy reading the Giant Bomb Staff's view on the news and things they found wanting to post. There's god knows how many gaming news sites that report on this stuff all the time and all this news being posted here as well just gets rid of the unique feel this site had.
 
Maybe I'm the only one that has these views, but these articles are almost putting me off the site completely for everything other than the Quicklooks and Bombcast.

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Death_Unicorn

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Edited By Death_Unicorn

I love all this news.

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fjordson

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Edited By fjordson

Don't care a whole lot about Max Payne 3, but I'm really hoping for some kind of reveal on GTA V or some new info on Agent.

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DukeT

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Edited By DukeT

Hmmm... oh, wait, Rockstar is my favorite studio, and I will buy anything they release regardless of when and where they announce it. So, I couldn't give a shit about E3...

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deactivated-5865c6a5c9438

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Excellent captions.

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spaceturtle

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Edited By spaceturtle
@FluxWaveZ said:
" BULLY 2!  Damn... "
What this gentleman said
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c1337us

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Edited By c1337us

As much as I would like to consume every scrap of content I can get from E3. This is not going to make me cry into my pillow tonight as I go to sleep. I can live with this decision quite comfortabley.
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FluxWaveZ

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Edited By FluxWaveZ

BULLY 2!  Damn...

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outerabiz

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Edited By outerabiz
@Blueman said:
"

I hope Agent shows up at Sony's conference.

"
yup i wanna see whats up with that as well
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masternater27

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Edited By masternater27

I just want to say that I really enjoy  the new guys following up on stories instead of just reporting them with a statement like " Rockstar wasn't available at press time" or whatever.  Following up with the analyst is great!

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MJHAYLETT

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Edited By MJHAYLETT

Too Cool 4 School eh Rockstar. Hope somebody somewhere shows Agent. Just an ickle bit.

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Jimbo

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Edited By Jimbo

Agent was announced at Sony's E3 event last year wasn't it?  My guess is we'll finally see some of that - probably at the same event.
 
I don't know if it makes sense to start talking about more GTA at all before Mafia 2 comes out.

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DukeTogo

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Edited By DukeTogo

Every time I saw Rockstar at E3, they had some section of the floor cordoned off in big trailers with banners for what they were showing, but never letting anyone outside of invited VIPs to look at it.  Probably the only time I saw Rockstar actually in a regular booth was in 96 when they were showing the first GTA.  Once GTA III became huge, they started to do E3 the way they've been doing it since, playing it really close to the chest.  This makes sense that they finally said screw it and just didn't show.
 
The last E3 I saw them at was when they announced The Warriors for PS2.  It was a badge of honor to be seen walking around the show floor with a Rockstar Games The Warriors swag bag.

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dexterslu

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Edited By dexterslu

I'm shocked no one is mentioning Bully 2 that the composer of the original game leaked...

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Mijati

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Edited By Mijati
@Jayross:  Yep, that's horribly worded.