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Shaun White + Target = Extra Level, Extra Price

Ubi's snowboarding game includes a unique bit of extra stuff... but only if you buy the game at Target... and kick them a little extra for the privilege.

Bra!
MTV Multiplayer was able to check out "Target exclusive" versions of Shaun White Snowboarding, and got details on how Ubi's deal with the retailer will manifest itself in-game. The version of the game being sold at Target will come with "Target Mountain," an extra level with five events, two slopes, and a bunch of Target logos.

"So," I said to myself, "that actually doesn't sound so bad. After all, people are getting extra stuff that they wouldn't get otherwise!" Then I read on. The Target version of the game will actually cost an extra five bucks. So the Wii release goes up to $54.99 and the 360/PS3 version will go for $64.99.

This is, as you've probably already guessed, where it turns bad. Paying extra money so I can have my face filled with Target logos? Really? This is supposed to be one of those things that gets sold for the same price, enticing you to go into a Target, buy the game there, and hey, maybe pick up some fish sticks or underwear or whatever the hell else Target sells while you're there. Instead, it's like being force-fed a bit of downloadable content right out of the gate. Speaking of which, the story also quotes Ubi's Scott Mitchell as saying there's "not a chance" that this mountain will turn up as downloadable content later on.

Furthermore, MTV also quotes Mitchell as saying the team that designed the Target stuff "went crazy" with it by adding huge jumps and longer rails. I don't know about you, but I'm of the mind that developers should spend their time going "crazy" with the stuff that the entire audience is going to see instead of saving it up for what is, essentially, a fat ad.

Watching the money scramble as developers and publishers continue to squeeze out new revenue streams without much regard for the consumer continues to be a depressing process. Wow, you're going to let me pay $5 to see the Target logo over and over again? And you're putting extra effort into the level that should have perhaps gone into the main game instead? Hey, thanks for thinking of me, Ubisoft!
Jeff Gerstmann on Google+
17 Comments
Posted by Jeff
Bra!
MTV Multiplayer was able to check out "Target exclusive" versions of Shaun White Snowboarding, and got details on how Ubi's deal with the retailer will manifest itself in-game. The version of the game being sold at Target will come with "Target Mountain," an extra level with five events, two slopes, and a bunch of Target logos.

"So," I said to myself, "that actually doesn't sound so bad. After all, people are getting extra stuff that they wouldn't get otherwise!" Then I read on. The Target version of the game will actually cost an extra five bucks. So the Wii release goes up to $54.99 and the 360/PS3 version will go for $64.99.

This is, as you've probably already guessed, where it turns bad. Paying extra money so I can have my face filled with Target logos? Really? This is supposed to be one of those things that gets sold for the same price, enticing you to go into a Target, buy the game there, and hey, maybe pick up some fish sticks or underwear or whatever the hell else Target sells while you're there. Instead, it's like being force-fed a bit of downloadable content right out of the gate. Speaking of which, the story also quotes Ubi's Scott Mitchell as saying there's "not a chance" that this mountain will turn up as downloadable content later on.

Furthermore, MTV also quotes Mitchell as saying the team that designed the Target stuff "went crazy" with it by adding huge jumps and longer rails. I don't know about you, but I'm of the mind that developers should spend their time going "crazy" with the stuff that the entire audience is going to see instead of saving it up for what is, essentially, a fat ad.

Watching the money scramble as developers and publishers continue to squeeze out new revenue streams without much regard for the consumer continues to be a depressing process. Wow, you're going to let me pay $5 to see the Target logo over and over again? And you're putting extra effort into the level that should have perhaps gone into the main game instead? Hey, thanks for thinking of me, Ubisoft!
Staff
Posted by Kiemoe

Gee thanks Target, like you're video games section wasn't depressing enough already..

Posted by MasterSplinter

These stories are becoming more prevalent and it is really shitty to hear.

Posted by ManMadeGod

The only reason I still care about Ubisoft is because of GRAW.

Free content = good
Extra $5 for Target mountain = whack

Posted by Nicholas
"Watching the money scramble as developers and publishers continue to squeeze out new revenue streams without much regard for the consumer continues to be a depressing process. Wow, you're going to let me pay $5 to see the Target logo over and over again? And you're putting extra effort into the level that should have perhaps gone into the main game instead? Hey, thanks for thinking of me, Ubisoft!"

Yes, this trend really sucks!

"These stories are becoming more prevalent and it is really shitty to hear."

Indeed. Shitty!

"Gee thanks Target, like you're video games section wasn't depressing enough already.."

Yep, indeed.

Posted by taco484

this is ridiculous........................................................

Posted by RHCPfan24

Wow, would a horrible marketing idea.  Don't they understand you are NOT supposed to charge extra for in-game advertising? Geez...

Posted by Media_Master

terrible

Posted by Milkman

Who the hell goes to Target anyway?

Posted by VibratingDonkey

I wasn't gonna buy this game anyway, but after hearing about this I'm gonna buy it even less.

Posted by zitosilva

I too hate this, but we'll soon find out if this tactic works or not. If people continue to buy this kind of crap, like they do with some terrible and ridiculous downloadable content, then it'll never stop.

Posted by MattOnTheSite

Shaun White + Target = Too Much Red!
OR:
Shaun White + Target = Happy Sharpshooters?

But to make a contribution, maybe "went crazy" means "not balanced," which is what it seems like if they added "longer rails and super-huge jumps."

Posted by dezvous

How are you gonna blame Target? Blame Ubisoft, they're the ones creating the game.

Posted by AttackedCamo

Looks like I'll be getting this game somewhere else.

Posted by jangofett88

I also find the in-game ads extremely redundant since to get this you would have already gone into a Target and given them your business in the first place.

Posted by burjeffton--defunct

Is Ubi going to have a giant Walmart in the middle of Far Cry 2?

Posted by Endogene

I wonder if this stuff will be available in outside the USA.