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28 Comments

This Life With David Hasselhoff

EA and The Hoff keep the jokes coming for Red Alert 3.

A celebrity endorsement you can trust.
While part of the draw of the C&C series for me has been rooted in the fact that the campiness seemed unintentional, I have to admit, I'm finding the self-aware goofiness that EA has gotten into for Red Alert 3 pretty appealing. If you haven't seen it yet, check out Conquer This Life, a mock infomercial for RA3 that pitches the game as a life-changing self-improvement product using questionable facts, with the pitchman being none other than David Hasselhoff. Highlights include the evils of dolphins, socialist bears, Red Alert 3's effect on test scores, unnecessary bleeps, and Hasselhoff's aggressively unbuttoned shirt. Further proving EA's commitment to the gag is a working 800 number where a non-sequitur-filled Hasselhoff gets interviewed by the automated phone system robot. It's mostly just amusing, but when you employ a walking punchline like David Hasselhoff for promotional purposes, it doesn't take much for the whole affair to get bogged down in desperation. Fortunately, he plays it just straight enough for it to work. Or, maybe at this point he just doesn't know the difference between good acting and bad. As for Red Alert 3 itself, I have to echo the Hoff's sentiment of “if I was going to play video games, I'd sure as hell consider this one.”
28 Comments
Posted by Ryan
A celebrity endorsement you can trust.
While part of the draw of the C&C series for me has been rooted in the fact that the campiness seemed unintentional, I have to admit, I'm finding the self-aware goofiness that EA has gotten into for Red Alert 3 pretty appealing. If you haven't seen it yet, check out Conquer This Life, a mock infomercial for RA3 that pitches the game as a life-changing self-improvement product using questionable facts, with the pitchman being none other than David Hasselhoff. Highlights include the evils of dolphins, socialist bears, Red Alert 3's effect on test scores, unnecessary bleeps, and Hasselhoff's aggressively unbuttoned shirt. Further proving EA's commitment to the gag is a working 800 number where a non-sequitur-filled Hasselhoff gets interviewed by the automated phone system robot. It's mostly just amusing, but when you employ a walking punchline like David Hasselhoff for promotional purposes, it doesn't take much for the whole affair to get bogged down in desperation. Fortunately, he plays it just straight enough for it to work. Or, maybe at this point he just doesn't know the difference between good acting and bad. As for Red Alert 3 itself, I have to echo the Hoff's sentiment of “if I was going to play video games, I'd sure as hell consider this one.”
Posted by Cube

ROFL

Posted by troyx

“if I was going to play video games, I'd sure as hell consider this one.”
LOL

Posted by n00bosaurusRex

I love Red Alert.

Posted by dagas

The making the Hoff say stupid things feature is appreciated! ^^

Posted by Hamz

Red Alert 3 is begining to draw me in, but having the Hoff in their advertising scheme is also a big appeal to buy this game i'd say. Who doesn't love the Hoff?

Posted by Faroon

Awesome.

Posted by White

Call now! Operators are standing by!

Posted by FuzzYLemoN

Red Alert 3 rules, and the 'Hoff's cameo was awesome. :D

Posted by TooWalrus

Ha, school girl warriors from the far east.

Posted by JoelTGM

EA will do anything to make a buck.

Posted by Grape

Best ad campaign ever. It actually sparked my desire to play RA3 now, even though previously to this ad I wasn't interested in RA3 at all!
"mm that's good rts"

Posted by zoozilla

How dare they exploit Hoff's irresistible nature to sell their game.

Posted by Joey2683

Yeah, that's kinda funny.

Posted by Jimbo_N

brilliant!

Posted by VibratingDonkey

I'm slightly jealous of his yacht. *TOOT*

Posted by Packfan104L4

May cause decrease pregnancy!  WOOT!

Posted by Jayzilla

when exactly did we all start to call him the Hoff? i know it is a recent thing. i wonder where that got it's start. would be a great trivia question.

Posted by Alphazero

Cowboy style.

Posted by Media_Master

This is actually funny!

Posted by Milkman

The Hoff seems to be coming around to these "video game" things.

Posted by MasterSplinter

I think the next step for Hasselhoff is a Celebrity Boxing match against Mr. Belding. Hoff is a fucking joke.

Posted by Destroyeron

Amazing.

Posted by Scooper

Hoff is a loser.

Posted by Kohe321

The hoff.

Posted by Double0hFor

Hmm, thats good RTS............................DING!

Posted by Coldbrand

I just bought the game, haven't played it yet, but this would of pushed me over the edge.

Posted by ybouc

I'm not much for self-aware jokes either, but this is genuinely hilarious !!   :D