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THQ: Goodbye to Danny Bilson, Hello to Jason Rubin

Co-creator of Naughty Dog, Crash Bandicoot and Jak & Daxter is THQ's new president.

Danny Bilson, we hardly knew ye. THQ has just announced Bilson, who headed its "core" games division, is leaving the company, and has appointed industry veteran Jason Rubin as president of THQ.

Yep, that Jason Rubin.

Rubin co-founded Naughty Dog and was there when the studio created Crash Bandicoot, Jak & Daxter, and the studio’s most revered but surprisingly forgotten Way of the Warrior.

“The recent transformation of THQ into a creator of wholly-owned IP has placed it in a perfect position to leverage future trends in the game business,” said Rubin in the press release.

That’s...pretty crazy.

Patrick Klepek on Google+
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Posted by patrickklepek

Danny Bilson, we hardly knew ye. THQ has just announced Bilson, who headed its "core" games division, is leaving the company, and has appointed industry veteran Jason Rubin as president of THQ.

Yep, that Jason Rubin.

Rubin co-founded Naughty Dog and was there when the studio created Crash Bandicoot, Jak & Daxter, and the studio’s most revered but surprisingly forgotten Way of the Warrior.

“The recent transformation of THQ into a creator of wholly-owned IP has placed it in a perfect position to leverage future trends in the game business,” said Rubin in the press release.

That’s...pretty crazy.

Staff
Posted by Begilerath

That’s a Thing

Posted by MikeGosot

Hope that helps THQ's situation.

Posted by big_jon

oh hi

Posted by Totori

so way of the warrior 2?

Posted by RockinKemosabe

Wait... What?

Posted by GooieGreen

I got to speak with Danny a few times. Very nice guy, but I can't say that extends to his ability to lead... not that you can necessarily pin the fall of THQ or the "core" games division's shortcomings on him.

Posted by Viking_Funeral

Ugh. Business jargon. It's says so little that it might as well be the sounds of dogs barking excitedly.

Posted by TyCobb

Good for them and Mr. Rubin. I am quite curious how this works out for them. There's too many politics when it comes to companies like these and its nice to see someone straight from the trenches now running the show.

Posted by jakob187

So how does this affect Monkey Gods? I want my goddamn new version of Snood.

Posted by Ravenlight

Strap it on?

Posted by Tylea002

This seems like as good a time as any to say the first few Crash Bandicoots were fucking amazing.

Posted by ScreamingGhost

Interesting, hopefully this will yield positive results.

Edited by Coafi

So, where did Danny Bilson go? Has the position at THQ been vacant for a long time? Did he quit or was he fired?

Edit: I re-read the first paragraph, I didn't see where it said he left, my bad.

Posted by IndeedCodyBrown

Shits bout to get crazy!

Edited by Dagbiker

So will the next THQ game will be a Cart Racer?

Posted by Dad_Is_A_Zombie

Lateral move?

Posted by NekuSakuraba

Huh, that's pretty cool.

Posted by iAmJohn

Oh jeez.

Posted by BlackLagoon

Wasn't Bilson the one executive at THQ who wasn't screwing things up? It was the recent success of their "core games" division that's the only reason the company didn't go under with the uDraw, wasn't it?

Posted by Nilazz

Well that was unexpected, I hope Mr.Rubin can help THQ.

Posted by brownsfantb

As long as we still get Saint's Row 4, everything will be ok.

Posted by Marz

interesting i guess? isn't THQ still in trouble?

Posted by Cogzwell

You know what would be hilarious? If THQ brought in the 38 studio's team.

Posted by Creamypies

This is utterly baffling.

Posted by hughesman

i'm getting a strong Wayne's World vibe from the picture of Rubin.

Posted by Stonyman65

What?

Well, lets hope he is successful. I want more Saints Row the Third: Part Deux.

Posted by Marino
Staff Online
Edited by EternityInBlack

I heart the pic of Jason Rubin. It's as though he's saying, "Wait. I'M running THQ?"

Posted by EternityInBlack

@Cogzwell said:

You know what would be hilarious? If THQ brought in the 38 studio's team.

Funny, considering 38 Studios bought Big Huge Games from them xD

Posted by Paindamnation

WHAT? That's crazy, that's like giving the key's away to a car that's on fire, while driving, into a river, over Niagara falls.

Posted by GalacticPunt

@Dagbiker said:

So will the next THQ game will be a Cart Racer?

Saint's Road.

...

I'll be here all week, folks!

Posted by cassus

I actually never figured out why THQ was in the shits in the first place. I feel like they publish a ton of really great games.. Are they just messing up completely on the business front or something? I mean.. They've arguably released the best RTS games of the past decade (CoH and the DoW series), and they have lots of.... actually, scratch that. Did a wiki search for all the games they've published... I see now why they're kinda boned.. Jesus..

Posted by Lazyaza

If anyone can pull THQ out of the shit its Rubin.

Posted by Tan

Why would anyone want to get involved with THQ now...

THIS CAN ONLY MEAN GOOD THINGS.

Posted by Quarters

Wait...what? Man, THQ is a weird company. Love 'em, but they just have weird stuff always surrounding them.

Edited by datarez

Well that seems cool. Rubin left Naughty Dog and games proper to try to champion developers above publishers right? It'll be a great opportunity to see how he can put some of his ideas in action from the role of the decision maker.

edit: Here's Rubin's DICE 2004 speech about how developers need more recognition.

Posted by wrecks

Was he ever a fan of Red Faction? Hope hope.

Posted by tourgen

kaboom

Posted by Paindamnation

@cassus said:

I actually never figured out why THQ was in the shits in the first place. I feel like they publish a ton of really great games.. Are they just messing up completely on the business front or something? I mean.. They've arguably released the best RTS games of the past decade (CoH and the DoW series), and they have lots of.... actually, scratch that. Did a wiki search for all the games they've published... I see now why they're kinda boned.. Jesus..

Kinect this! Where you Kinect with your kinect while you Kinect, get it get it?! BUY OUR GAMES. -Sincerely Ubisoft.

Posted by Brodehouse

Rob Zombie: The Game

Posted by Deathmachine117

I liked Bilson but I hope this guy gets THQ out of any bother, he certainly has some fine games in his credits anyway.

Posted by TheSouthernDandy

Thats uhh...hmm...

I like Rubin from the interviews and whatnot I've seen of him. Hopefully he can help?

Posted by EricSmith

@Cogzwell: That's like jumping from the Titanic into a life raft that has holes in it.

Edited by Spiritof

“The recent transformation of THQ into a creator of wholly-owned IP has placed it in a perfect position to leverage future trends in the game business,” said Rubin in the press release.

Has anyone ever released a more neutral statement than this? It's like saying you can get cooked food at a restaurant.

Posted by PXAbstraction

THQ's failing involve many different aspects and certainly not all of their fortunes can be pinned on Danny Bilson (he had nothing to do with the uDraw for example) but there's no doubt he spent a lot of THQ's money backing projects like Homefront and he's the guy who turned away Respawn Entertainment and let them end up at EA because he refused to let Respawn keep their IP. I'm guessing THQ's still kicking themselves over the loss of that deal. Curious if Rubin can help turn their fortunes around, it looks like they've got some potentially good things in the pipeline.

Posted by AuthenticM

Good for them.

Posted by Roger778

Very interesting news. Hopefully a game developer like Mr. Rubin can greenlight some good games for THQ to make.

Posted by l4wd0g

Hopefully he still has a job this time next year.

Posted by Sil3n7

Jason Rubin. AKA the real life Nathan Drake.

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