Probably the most personally pleasing news from the call was Ubisoft remarking that Rayman: Origins has become a “profitable” game for the company. I half expected CEO Yves Guillemot to tease Beyond Good & Evil after that statement, but I know better by now.
Anyway, I ended up listening to the whole call this afternoon and took notes on what was interesting but not worth breaking out into its own story. Here’s what I noticed:
- Just Dance shipped 13 million units in 2011, and actually saw growth on the Wii.
- Users made nearly 20 million videos with a Just Dance app across iPhone, Android, Facebook.
- Assassin’s Creed: Revelations showed “very solid performance in a very competitive market,” with seven million sold to retailers, and that ultimately proved “slightly above expectations.”
- Assassin’s Creed is now regularly generating $200 million in sales on a yearly basis for Ubisoft.
- Rocksmith generated $40 million in North America, and Ubisoft is pleased. There will be more Rocksmith.
- Just Dance, Rocksmith, and Assassin’s Creed were able to compensate for less-than-stellar sales of Rayman: Origins, The Adventures of Tintin and “non-dance” Kinect games.
- Ubisoft says Rayman: Origins “is already profitable, and has the capacity to be a longtime seller.”
- As Wii sales continue to slump, Ubisoft is transitioning even more to high-definition consoles.
- Assassin’s Creed III will be the “biggest launch in Ubisoft history,” and has been in development for over 3 years. The game will have the “biggest marketing commitment [Ubisoft has] ever made,” with more details “very soon.”
- For the statisticians among us, Ubisoft notes that shooters make up 30% of the industry, while driving games make up 8%. This explains, the company noted, why Ubisoft will be more shooter focused in coming years.
- Ubisoft would like to see more of its core brands have free-to-play extensions.
- Ubisoft does not believe it will be significantly impacted by next-generation transition, having invested in the transition with its teams already, and a strong lineup with huge sales potential this year will prepare them.
- The company will have “more than six titles” for the Wii U around launch, and believes “the machine will bring some fresh air to the industry.”
- Ubisoft was quiet on its Wii U lineup, but said it would be a mix of core and casual games.