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Time, Activision Collaborate on Fake Magazine Cover for Modern Warfare 3

The magazine's iconic red borders being used to promote Activision's latest.

You can find copies of this limited edition "fake issue" at GameStops across the country.

Time has never been used to promote a commercial product, but that changes with Modern Warfare 3.

Activision collaborated with Time to produce a mock cover to be used as a pre-order promotional tool for the apocalyptic sequel, according to The New York Times.

“This is where the boys are,” said Time publisher Kim Kelleher, explaining the magazine's rationale. “This is a great way to connect with millions of people we might not have otherwise connected with.”

As for why Time decided this was the time to give someone else license over the iconic red bordering, the publication argued it was an extension of other mediums using its "Person of the Year" cover.

What may be more telling, however, is the final quote from Kelleher.

“I like the concept of Time being a related brand of something that’s happening in 2030,” said Kelleher. "That makes me happy.”

As of a fan of newspapers and magazines, I can't argue with that, even if it sounds rather sad.

Patrick Klepek on Google+
73 Comments
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Posted by patrickklepek
You can find copies of this limited edition "fake issue" at GameStops across the country.

Time has never been used to promote a commercial product, but that changes with Modern Warfare 3.

Activision collaborated with Time to produce a mock cover to be used as a pre-order promotional tool for the apocalyptic sequel, according to The New York Times.

“This is where the boys are,” said Time publisher Kim Kelleher, explaining the magazine's rationale. “This is a great way to connect with millions of people we might not have otherwise connected with.”

As for why Time decided this was the time to give someone else license over the iconic red bordering, the publication argued it was an extension of other mediums using its "Person of the Year" cover.

What may be more telling, however, is the final quote from Kelleher.

“I like the concept of Time being a related brand of something that’s happening in 2030,” said Kelleher. "That makes me happy.”

As of a fan of newspapers and magazines, I can't argue with that, even if it sounds rather sad.

Staff
Posted by Wes899

I'm not even going to buy MW3 but I'll probably buy this as a collectors thing.

Posted by PhatSeeJay

I thought it was for Brink.

Posted by SquirrelGOD

Huh. Neat.

Posted by SeriouslyNow

Money. It can buy anything.

Posted by andyboy

I would love to have the mag as a collectable but if I have to pre-order to get one, no thanks. I just hope Time doesn't do this all the time with games and this is a one time thing.

Posted by RE_Player1

I don't know if I feel indifferent or disgusted by this.

Edited by dexterslu

It's only a pre-order bonus, most stores are already out of them. They've been available for 2+ weeks now.

Posted by Slaker117

This seems super dumb.

Posted by Sogeman

“This is a great way to connect with millions of people we might not have otherwise connected with.”
 
As if those people would read the magazine just because of that.

Posted by kollay

You mean, "Maybe we'll get more subscribers this way. Hell, Ionno"

Posted by raiz265

Still meh.

Posted by abdo

I never thought Time would stoop so low.

Posted by christ0phe

It's pretty cool

Posted by Toxin066

If print is dead, did it just Respawn? Nah, it's still Infinity Ward.

Posted by Twisted_Scot

I'm not falling for this again. Turned out that old guy wasn't in fact Time magazines "Man of the Year", and he never even bought breakfast. Fool me once shame on you, fool me twice.....the point is I wont get fooled again.

Edited by Sil3n7

I like video games. I hate ads. I guess I'm neutral.

Posted by Vexxan

Looks kinda neat, I like it.

Posted by Animasta

@SeriouslyNow said:

Money. It can buy anything.

woah. that was heavy

Edited by Yanngc33

I'd love to get my hands on one of these posters

Posted by S0ndor

How would you like to pay us so we can advertise our game and magazine to you? Sounds great doesn't it? 
 
Gross

Posted by CharlesAlanRatliff

Pretty cool!

Online
Posted by Mikemcn

Thats neat, Its better than most of the promotional video game stuff we see.

Posted by MrMazz

Saw to cover at my local gamestop in the window stopped and took a picture of it. I like it actually

Posted by Sinful

Sigh shame shame

Posted by AjayRaz

i like it !

Posted by Agent47
@abdo said:
I never thought Time would stoop so low.
Posted by MariachiMacabre

These have been in the window of my Gamestop for months now. Didn't know it was actually Time behind it.

Posted by Portis

I like it.

Edited by Hector

Not interested in anything relating to CoD!

Posted by MrKlorox

I heard you can draw a question block on your arm and it works as a 3DS AR marker.

Thanks Kotaku Klepek.

Posted by SensuousLettuce

Next up, Playgirl: "See Price wearing nothing but his moustache!'

Posted by Winternet

@SensuousLettuce said:

Next up, Playgirl: "See Price wearing nothing but his moustache!'

I'd buy that.

Posted by shway

lol at nerd rage....for normal folks that play games casually this is kinda neat...for jaded gamers a little excessive but still its neat imo

Edited by RYNO9881

Who are the two most wanted criminals on the cover. Please tell me it's Soap and Price.

The ad seems cool

Posted by gbrading

Enough real people are dying in conflicts around the world as it is, without the need to make a fake cover of Time Magazine advertising global conflicts.

Posted by Deathpooky

It's cool for MW3 and looks great, but kind of sad for TIme that they'd sell out their image to promo a game.

Posted by Mr_Skeleton

Plus Activision paid them a lot of money.

Posted by PieGuy

Yay making war and what our soldiers are doing trivial to market a cash cow arcade game. 
Activision are the best!

Posted by Klarion18

Pretty sad to see Time magazine doing this.

Posted by Jerome85

How this could possibly bother someone is beyond me.  Oh wait it's COD...no wonder.  Keyboard warriors...continue your miserable existence.

Posted by PirateNeal

It looks way cool! Creepy in a way

Posted by MeatSim

Time must really like money.

Posted by CitizenKane

@RE_Player92 said:

I don't know if I feel indifferent or disgusted by this.

Why would you be disgusted by this?

Posted by President_Barackbar

Ummm...ok?

Posted by tourgen

classy

final death squeals of print media

Posted by Kyle

@Agent47 said:

@abdo said:
I never thought Time would stoop so low.
Posted by RadixNegative2

Now I REALLY don't want this game.

Posted by SleepyDoughnut

I've always thought Time was a horribly overrated magazine, so this works out?

Posted by Tennmuerti

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

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