Primetime commercials for a late October game in March? What the fuck is happening? I guess Ubi is betting real big on this 'thang...

Yeah I was surprised to see them too, but I guess they just want to get ahead of the curve

Make money get paid yo

Commercials? Now? What are they thinking? It's way too early for a marketing push.

Well my roommate who has never played an assassins creed game says he's planning on getting it because of the commercial. So it appears to be working

And yet, still no games coming out this summer when I actually have some free time. Sigh...

They did the same with AC2. The AC2 ones were really cryptic for a while. They were just a 2 second flash on screen of the AC logo for a while. Then they added a URL that redirected to assassinscreed.com. Then they added more. It was like some sort of viral TV advert campaign. It's pretty common for companies to start advertising games months and months before they come out now. It seems pretty pointless to me (I blogged about it last year, here), but maybe I'm not in marketing for a reason.

I preordered it for that case so it worked.

People still watch tv with commercials!?!

:P

The said this they will be putting a massive amount of marketing behind this game.

They did that a lot with Max Payne 3 late last year.

ESPN has ALL the AC III ads.