How the hell did Assassin's Creed sell 9 million copies?

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#1 Posted by buzz_killington (3532 posts) -

In a recent interview, the project director for Assassin's Creed II said that the first Assassin's Creed has sold 9 million copies. NINE MILLION COPIES!!  
 May I remind you that this was a new IP launched at the same period of time as Call of Duty 4 and Halo 3. The critical response wasn't that amazing either. What made Assassin's Creed so special? So mainstream?

#2 Edited by Hitchenson (4682 posts) -

Aw man, I hated Assassin's Creed... 
 
EDIT: Two very different posts in a row. 
 

@trophyhunter

said:

" I really liked assassin's creed "

   
  
EDIT x2: That's better. 
 
@dbz1995 said:
" I hated assasin's creed.  This is getting off-topic. "
#3 Posted by trophyhunter (5800 posts) -

I really liked assassin's creed

#4 Posted by dbz1995 (4790 posts) -

I hated assasin's creed.
 
This is getting off-topic.

#5 Posted by Jwkokosmakroon (158 posts) -

I thought it was tediously repetitive....
#6 Posted by Venatio (4491 posts) -

People must have liked the concept of it, and Ubisoft did alot of commercials for it like crazy, I really liked that game so Im glad it sold so well

#7 Posted by ryanwho (12082 posts) -

It had a pretty stellar ad campaign in addition to a female figurehead which means awkward nerds did half the publicity for them. That's what it comes down to. Left 4 Dead is the only game I've seen marketed nearly as thoroughly, or maybe Halo.

#8 Posted by Infinityslimit (121 posts) -

Great idea poorly implemented. It was essentially a tech demo extended into a game.

#9 Posted by trophyhunter (5800 posts) -

well I liked it and so did at least half of that 9 million did too

#10 Posted by _Horde (839 posts) -

I have no idea why people like it so much. It's repetetive and boring.

#11 Posted by AhmadMetallic (18955 posts) -
@trophyhunter said:
" I really liked assassin's creed "
me too. 
 
For such a charming game set in the past with all its thrill and shit, i didnt even NOTICE that it was repetitive.. i fucking loved it and used to wake up at 4 a.m. so i can run in Altair's shoes for a coupla hours before school.
#12 Edited by trophyhunter (5800 posts) -
@Ahmad_Metallic said:

" @trophyhunter said:

" I really liked assassin's creed "
me too.  For such a charming game set in the past with all its thrill and shit, i didnt even NOTICE that it was repetitive.. i fucking loved it and used to wake up at 4 a.m. so i can run in Altair's shoes for a coupla hours before school. "
I played through it twice because climbing and running was fucking fun
I really liked the story and it was a very pretty game
#13 Posted by buzz_killington (3532 posts) -

Yup, they had a pretty huge marketing budget but a lot of games do. Mirror's Edge did commercials like crazy too, and they were pretty kick-ass commercials, but Mirror's Edge flopped.
#14 Posted by baldus (82 posts) -

It also received a price cut fairly quick iirc.

#15 Posted by Jayge_ (10221 posts) -

Triple platform release, ton of hype behind the new IP before it came out that pushed people past reviews, and a lot of word-of-mouth saying it was awesome.

#16 Posted by ryanwho (12082 posts) -
@buzz_killington said:
" Yup, they had a pretty huge marketing budget but a lot of games do. Mirror's Edge did commercials like crazy too, and they were pretty kick-ass commercials, but Mirror's Edge flopped. "
They should have made some piece of meat the executive producer and sent her out to talk the game up.
#17 Posted by Jimbo (9820 posts) -

Yep, this is often overlooked.  This is why I keep saying it deserves to be mentioned in the same breath as MW2 and ODST when talking about the 'big releases' this holiday.
 
Why did it sell so many?  It looked unique (ie. not another game about cars or space marines) and the advertising for AC was absolutely incredible.  Hands down the greatest advertising effort for any game, imo.  The TV ads here in the UK ran for ages and they looked stunning.  It helped that the game played a lot like how it was portrayed in the ads too.
 
For me, it was these ads (assuming they ran them worldwide) that probably made the difference between it being a 4/5m game and an 8/9m game.  I bet a ton of people that had consoles gathering dust went out and bought AC on the strength of the advertising.
 
They could come close again with AC2 if they get the advertising right.

#18 Posted by Stubert73 (83 posts) -

It was the marketing, shiny graphics, and the price cut (that's when I bought it).

#19 Posted by spankingaddict (2678 posts) -
@trophyhunter said:
" well I liked it and so did at least half of that 9 million did too "
it didnt quite live up to my high expectations but i think its still an awesome game overall....
#20 Posted by AhmadMetallic (18955 posts) -
@trophyhunter said:
" @Ahmad_Metallic said:

" @trophyhunter said:

" I really liked assassin's creed "
me too.  For such a charming game set in the past with all its thrill and shit, i didnt even NOTICE that it was repetitive.. i fucking loved it and used to wake up at 4 a.m. so i can run in Altair's shoes for a coupla hours before school. "
I played through it twice because climbing and running was fucking fun I really liked the story and it was a very pretty game "
yeah man it was such a heartwarming experience ! everything about it was exciting and the running & climbing were truely fucking fun and the story had me interested all the way. 
 
i - cant - fucking - WAIT for AC2 espicially that my top 2 games fantasies are : a game that is set in europe in the 1500s or so.. (after watching Mary Shelley's Frankenstein (1994) i really got hooked on that era and its atmossphere... the second game fantasy would be one set in Sherwood and that era of the english history !
#21 Posted by spankingaddict (2678 posts) -
@_Horde said:
" I have no idea why people like it so much. It's repetetive and boring. "
repetition doesnt mean it sucks, racing games are repetitive and tons of people love em.... AC's story and its gorgeous world was the reason i liked.. btw after beating it 3 times then it finally felt boring :)
#22 Posted by Exlutonian (167 posts) -

Apart from the repetition it was great. Great visuals, controls were good. Story too. 
 
9 million is surprising but then makes sense for this game.

#23 Posted by _Horde (839 posts) -
@spankingaddict: Yeah, but good graphics and a "good" story doesn't really account for 9 million copies. However, it's your opinion and I will not contest it. :D
#24 Posted by Lashe (1251 posts) -

I am rather surprised about this actually. I didn't really see the appeal, but my dad loved it. So much so actually, that he rebought it recently. 

#25 Posted by Claude (16254 posts) -

I got my Xbox 360 last year and finally got to play Assassin's Creed this year. So far, It's been my favorite game I've played on my 360. Assassin's Creed 2 is day one buy for me.

#26 Posted by Jimbo (9820 posts) -

With the best will in the world, Mirror's Edge was a game about running around; the advertising made it look like a game about running around.  
 
AC was about chopping dudes up with swords and stabbing them in the throat with a hidden blade; the ads nailed it.  Also, Massive Attack. 
 
 

#27 Posted by PeasForFees (2411 posts) -
@Exlutonian said:
" Apart from the repetition it was great. Great visuals, controls were good. Story too.  9 million is surprising but then makes sense for this game. "
This
#28 Posted by Mikemcn (6989 posts) -

It was great, and technically impressive, the repition sucked, but still, it was worth it.
#29 Posted by CL60 (16906 posts) -
@Mikemcn said:
" It was great, and technically impressive, the repition sucked, but still, it was worth it. "
This, it gets more hate then it deserves from people who say it's the worst game of all time.
#30 Posted by FlamingHobo (4483 posts) -

Because it deserved to.

#31 Posted by Infinityslimit (121 posts) -

The repetition was lazy in parts, like when you hear people spouting out the same lines over and over. Sorry but that kills the immersion for me, and the cities were essentially the same except for a few minor visual changes. It's ok to have repetition but when you over do it, it makes you realize its just a game again.

#32 Posted by Creamypies (4070 posts) -

It's all down to marketing. Personally I thought it was no better than Mirrors Edge... and that didn't do that well sales wise at all.

#33 Posted by Damian (1538 posts) -

If you don't think what you repeat in AC is fun, fair enough. But it's not a valid knock against a video game to say "the same elements and mechanics are used throughout the whole game!". There is not a respectable video game in the world that doesn't work that way. And every game I've seen sell over 5 million copies ... that's right: They're all repetitive! 
 
Please complain better. It's getting repetitive.

#34 Posted by agentboolen (1791 posts) -
Lots of gamers are dumb enough to pre-order and buy on day 1. Thats the reason, your welcome.
 
Oh also I waited till it was $30 because of the reviews and then bought it and found it to be rather fun. It felt like a Olden day Crackdown.  Combat felt fun, kills where cool and the game really didn't take long to beat unless you ran around looking for all the stupid flags.
#35 Posted by guiseppe (2841 posts) -

Crazy hype does the job most of the time. It also had a very interesting premise and setting. Personally I liked it, but it was waaaaaay too repetetive towards the end.
#36 Posted by stinky (1549 posts) -

 
Assassin Creed's combat:  A+ 
Other pars of the game: D- 

#37 Posted by NickL (2246 posts) -

its like gta but medieval man! anyways thats what suckered me into buying it

#38 Posted by ArbitraryWater (11799 posts) -

The combination of heavy advertising and word of mouth is why Assassin's Creed sold like gangbusters.
 
And yeah, aside from all the repetition (which was the game's only major flaw) I really enjoyed AC, and will totally buy AC2.

#39 Posted by buzz_killington (3532 posts) -
@FlamingHobo:
And Prince of Persia or Dead Space didn't?
#40 Posted by Rowr (5710 posts) -

i loved the game. But thats not revelant.
 
It sold because of an excellent hype campaign. I put a lot of credit to one of the early trailers, which made it look badass. I think it sold pretty well among casualish gamers for the apparent  awesomeness of doing a running jump on a dude and shanking him.

#41 Posted by Karn (690 posts) -

Just because lots of people bought it, doesn't mean they liked it. They were tricked.

#42 Posted by GeekDown (1170 posts) -

Because it had a huge amount of hype when it was released and it's not a bad game aside from the repetition.

#43 Posted by pause422 (6190 posts) -

Everyone thought it was going to be the next great thing and it got marketed to hell, that's how.

#44 Posted by jkz (4032 posts) -

First, many people lambast it for repetition, but it was a wonderful game with great visuals and above all, it was one of the most immersive games I've ever played. 
 
Also, although the rush of good scores petered off later on, it was getting 90s and 100s left and right at launch, due partially to hype, and otherwise because it was, in fact, a rock solid title that wasn't a first-person-shooter, like everything else released that year (exaggeration I realise).

#45 Posted by Dethfish (3672 posts) -

I liked Assassins Creed a lot. It was repetitive but I was repeating something I thought was fun so it didn't bother me. 
 
It probably sold well because it was so hyped.

#46 Posted by Jimbo (9820 posts) -
@Karn said:
" Just because lots of people bought it, doesn't mean they liked it. They were tricked. "
How so?  The advertising is an extremely accurate representation of how the game plays.
 
I've heard many people say they didn't like AC because of the repetitive nature of the missions - which is a fair criticism - but you are the first person I have seen claiming that the people who bought the game were somehow tricked.
 
Most of the people that didn't like AC had very specific issues with it.  If they felt they were tricked or that the game concept itself was flawed, I don't think we'd see the amount of excitement there is for AC2.
#47 Posted by TheMustacheHero (6655 posts) -

I thought assassin's creed was pretty rad. I didn't notice the repetitiveness of it that much, because really. YOU ARE AN ASSASSIN! It's your job to kill guys.

#48 Posted by MattyFTM (14393 posts) -

I wasn't a huge fan of assassins creed, but it was a pretty unique and different game, and the marketing campaign reflected that, so a tonne of people will have wanted to try it out and would have bought it. That's why it sold so many.

Moderator
#49 Posted by Griddler (3344 posts) -

I enjoyed it mostly.

#50 Posted by Bucketdeth (8012 posts) -

I haven't actually tried it at all, there are so many games I need to get around to, but it probably sold from the good reviews and word of mouth.

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