I'm not sure what to think of this. On the one hand, it's understandable that Majesco is trying to do something different to stand out, and may even reach a larger audience as a result. When I was a kid, dolls were pretty cool, and the ones with all the new things the other dolls didn't have were the coolest, so in theory, Babysitting Mama could potentially do rather well.  
 
On the other hand, do I really want to see more gameplay videos like this? 
 

mhmmmm boiled babies, nom nom nom

this is just.. astonishing.  
 
though i wonder what would happen if you abuse the poor child. 

 
Yeah someone should mod that peripheral's head to spin! Also, shouldn't there be some explaining of how is babby formed?

Raise a baby. Stay in the kitchen.
 
Voting is for men.

" this is just.. astonishing.   though i wonder what would happen if you abuse the poor child.  "

This is the greatest game ever and it's not even out yet! OMG DAY ONE PURCHASE!

I'm not sure if this will have the same popularity as Cooking Mama but it seems like it could be a good game for young girls. I think Majesco must be at least applauded for trying something new.