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In 1980 they launced the Gundam plastic model toy series which becamse a huge success and surpassed 100 million units in cumulative sales in 1984 and 300 million in 1999.
In 1978 Bandai Publishing was established and their first electonic game success was LSI Baseball. The Moblie Suit Gundam computer game series becaosme another huge success topping 20 million sales in 2004.
In 2005 Bandai spun off their computer games division and extablished Bandai Games Inc.
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Bandai considers character merchandising as their core business model. The developed characters are promoted through server entertainment vetures such as toys, card products, plastic models, game software, animated TV-series and confectionery. Main product lines are Mobile suit Gundam, Digimon, Power Rangers and Tamagotchi.History
Bandai Co., Ltd. was established in July 1950 and sold celluloid, metallic toys and rubber swimming rings. Astroboy is their first toy that is based on a TV-character.In 1980 they launced the Gundam plastic model toy series which becamse a huge success and surpassed 100 million units in cumulative sales in 1984 and 300 million in 1999.
In 1978 Bandai Publishing was established and their first electonic game success was LSI Baseball. The Moblie Suit Gundam computer game series becaosme another huge success topping 20 million sales in 2004.
In 2005 Bandai spun off their computer games division and extablished Bandai Games Inc.
| Company Name | Bandai Co., Ltd. |
| Street Address | |
| City | Tokyo |
| State | |
| Country | Japan |
| Website | http://www.bandai.com/ |
| Contact Email | |
| Phone Number | |
| Date Founded | July 5, 1950 |
| Count of Games Published | 145 |
| Count of Games Developed | 68 |
| Aliases |
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Piccolo |
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Gohan |
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Frieza first in Dragon Ball Z Gaiden: Saiyajin Zetsumetsu Keikaku |
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Cell |
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Char Aznable |
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Amuro Ray |
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