So we've all seen the Bioshock Infinite cover. I don't have to waste time with why some people think it's bad and some people think they shouldn't care.
What gets me, though, is their thorough explanation on why they went that route. Sales? Sure, but it's more than that. Ken Levine doesn't just say it's for the sales; he goes into how deeply he believes that it's all about the sales. What concerns me more is how he says a more artful cover would make the "fratboys" think the game isn't all about shooting things as though the game is all about shooting things.
I don't want to sound ranty or preachy or elitist, and the more I type, the more it will sound that way. I've deleted about eight paragraphs now that ended up sounding pompous, so let me just say this:
It isn't all bad. They're aggressively marketing toward an audience other than who's already sold. This is going to help them short-term, and hell, it will even open the doors for a few fratboys on just how cognitive a gaming experience can be.
I guess I just feel that on behalf of those of us whom were already sold on the game based on all its apparent brilliance thus far, and those of us who wanted a box on our shelf to represent that brilliance, we're being taken for granted, and I'm surprised so many of us are taking it so well.