This subject is actually a very good one for discussion, but people are taking it the wrong way. We shouldn't discuss why Irrational make the decision to go with that cover, we should be discussing why a dude with a gun will make the game more appealing to the common man instead of an art-deco image of a flying rhino over a 19th century sky city.

Reversible cover please.

Dope boxart is dope boxart but it's a luxury when box art for games has been arbitrary and/or marketing driven since the very beginning. It suffers the sin of too boring and generic, which is a goddamn shame, but we are the only ones who actually care in the first place which we tend to forget sometimes. There will be a not insignificant portion of the audience that plays that game that won't even care that it has box art or think it's "bad ass" or something like that.

They want to sell more games... okay...

Cool.. It's not like I stare at my covers, all I am going to see is the Spine, so.. yeah this doesn't effect me all.

Goods news guys. The box covers will be reversible. What's even better is that you will be able to pick what will on the reversible box art in this poll. Vote quickly because the studio is on a tight schedule! Polls close on December 19th.

Anyway, so far I'm really liking these designs.

I definitely like the red design because it is different, but there's something about it that doesn't sit right with me.

Kudos to reversible box covers though!