You think it's a joke, but watch.
Remember the time we joked about how game endings would be sold as DLC? That's about as far-fetched we got a few years ago. Then that shit actually happened.
Now you need a speed boost to run like in any other game. What's next, reloading as DLC?
I have a feeling that trailer is straight up trolling, but considering how ridiculous pre-order bonuses and DLC have gotten, it's hard to tell.