This is not Activision's fault. It's the fault of you guys who didn't buy Blur.
They spent a bunch of money making a new IP and got burned. It's no wonder they just want to make Call of Duty and Guitar Hero forever.
Bizarre Creations
Company »
Bizarre Creations was a mid-sized video game developer, based in Liverpool, UK, and a subsidiary of Activision Blizzard. Established in 1994, the company is known for such franchises as Formula 1, Fur Fighters, Geometry Wars, and Project Gotham Racing.
Activision Is 'Exploring Its Options' Regarding The Future Of Bizarre Creations
Can't say I was a fan of Bizarre Creations but at the same time it's sad for the fans of Project Gotham Racing as that's a well known racing series. I wonder what will happen to that IP, does Activision own it or Bizarre?
" This is not Activision's fault. It's the fault of you guys who didn't buy Blur. They spent a bunch of money making a new IP and got burned. It's no wonder they just want to make Call of Duty and Guitar Hero forever. "Blur was a gamble to see if there was a real "Mario Kart" audience on the PS3/360 -- the marketing clearly shows that this was their aim. The gamble failed, since "Mario Kart" fans go straight ot the source, instead of buying a substitute like Blur.
Just because the gamble failed doesn't mean that it's the audience's fault.
Also, nobody is denying that pumping out Guitar Heros and COD's is bad business sense; it's only the "hardcore" that feel that it's getting milked dry.
this sucks i loved blur and its sad that we wont see another anytime soon. yea im not a huge fan of activision, but it seems this was a financial move that makes sense even though it sucks, loosing money is a tough thing to stand by. lets hope blur 2 will some how be djjug up in the future.
I can't speak for other countries, but I am pretty sure here in the UK, they put fuck all money into marketing Blur. So in that respect, yes I think it is Activision's fault to a degree.
In my opinion it's a great game though, which makes it a shame.
We only have ourselves to blame. If they would've made Call of Duty: Racing then people would've bought their games.
i really hope they got bought out by a good company or something, i feel sorry for all the workers, they did make reallly good games, activision and EA are just corporate assholes
" Activision and EA, ruining creative games for years to come. "EA tried the creative thing. People didn't buy the games.
EA went back to making sequels. People bought the games.
Truth is that most people are not interested in creativity or new licenses unless the publishers spend a boat load on PR and advertising and spoon feed people the hype.
At least EA tries a little, Activision just milks franchises until they are unusable (and then releases some more).
I would like to wish all the best to Bizarre Creations and would also like to say FUCK YOU to Activision.
I was genuinely upset when I heard about this news - Bizarre have created games from way back and they've been with me since my gaming life. I wish all at Bizarre Creations all the best and hope they find gainful employment out of all this.
As for Activision - fuck you.
" Activision Blizzard aren't making enough money from world of warcraft and COD to keep a great studio like Bizzare creations running? Seriously! What The Fuck?. I mean EA Fired some people from Various Studios, but they did not shut it down altogether. Jesus Christ! "As much as it sucks, using the profits of one company to keep another afloat is bad business for the publisher. If a developer is not profitable enough to keep itself alive, then throwing money at it is not gonna help and major restructuring needs to take place.
Not to mention that Blizzard and Treyarch would throw a shitstorm if their own profits would be diverged to another developer that has been floundering for some time.
Not surprising in the least since Bobby only likes what makes Bobby substantial amounts of money.
That, and gamers kind of screw themselves over when everyone only buys sequels. All of these closures is just the beginning of what will turn into a market that contains a handful of developers that are being milked by 2-3 mega publishers for blockbuster cookie cutters and sequels.
Until gamers start buying into "new" games again, I doubt we're going to see any of this stop. Maybe if games didn't cost an arm and a leg gamers would be more apt to try a new IP. That would of course mean developers stopped spending half the government's budget on a game but I think I could live with slightly lower production values for fresher material.
" We only have ourselves to blame. If they would've made Call of Duty: Racing then people would've bought their games. "On a related note, it wouldn't be beyond the realms of possibility for Treyarch to add RC XD racing around the maps as an added game mode to Black Ops as DLC.
I bet Bizzare Creations are happy that they split from MS now.
Well, I can't say this is unexpected. When I first heard about Blur I thought it was just stupid. Then I played it and it was pretty good but still thought it was stupid because no one will buy it. For those that the gameplay would appeal to, the style won't and vice versa.
And when I head that they are making a Bond racing game(first rumors were that it was a pure racing game) I've lost all respect I had for that studio.
Also, to those who say that Microsoft should buy them. They won't. You might have heard about a little studio called Turn 10. MS doesn't need two racing game developers, especially when the one they don't own at the moment want to make really bad 3rd person action games and apparently according to their last game, can't make decent driving games eather(driving sections from Bloodstone or BS as I would like to call it).
Also, after Bloodstone, I would have closed that studio down too. It was fucking horrible. And the Club was a abortion aswell. Blur is the only half way decent thing they have done since PGR4 and even that was just PGR3 - Now with Weather
Why is everyone on the internet always "fuck the corporate world, down with the man!"? Now I think Geowars is awesome, and yes, these big companies sometimes make decisions that I don't agree with, and seem heartless, and it's too bad this is happening, but come on. If I get a job anywhere, I am expected to perform. The fact is that obviously Bizarre didn't. Activision provides capital and expects a return on that.
If I own a restaurant, and my workers make shitty food, and people don't buy it, those people get fired, or the place gets closed. Just because a couple years ago the chefs made some kick-ass Geometry Wars Casserole doesn't mean people want to eat my Bloodstone Pie, and guess what? All those 007 pie crusts are wasted money. Its still a business - people did not want their product, and neither did you.
Still, I hope for the best for the Bizarre guys.
I think the Wipeout guys are based in Liverpool but those are the only ones I can think of. There will a lot of moving around required of people to find another job in the industry - lots of disruption.
It's very conceivable that there could be more Geometry Wars (except not by that name) coming out after this with that one main guy setting up his own indie studio - that would seem like quite a logical move and then he wouldn't even need to divert his attention elsewhere either.
WHAT THE FUCK?!
Blur may not have found a commercial success, but that's because Activision placed a shitty goddamn advertising campaign behind it. The game was fucking great. THEEEEEN, they ask them to make goddamn BLOOD STONE?! WHO THE FUCK THOUGHT THAT WAS AN HONESTLY SOUND IDEA?! Did they LOOK at Quantum of Solace?!
PGR has sold well over the years. Geometry Wars has done well. Bizarre even did good things with The Club, despite all the haters out there. They happened to make an original IP...AN ORIGINAL IP...and now they get closed because it didn't do Call of Duty gangbusters or some shit?
Muthafucking Activision...*ugh*. I hope Turn 10 takes on the staff and they turn Forza into a goddamn monolith!!!
Same here. Now I feel even more guilty for not getting it, despite loving the beta. Whatever did I get instead? Even worse. I can't remember what game I got over Blur. When did it come out?" shit,was thinking of buying blur, tought it sell well, are people still playing online? "
At least I'm getting Need for Speed : Hot Pursuit. It's gonna be in the mail tomorrow. I'll make damn sure Criterion doesn't go belly-up too!
" @sharma55 said:My thoughts exactly, Activision should have kept open a studio that was hemorrhaging money. Why don't people understand the simplest business practices, it sucks but you can't keep everyone around." FU ACTIVISION! ""
Holy fuck, Activision.
First InfiniWard and now this? What are you thinking?! The only reason Blur sucked is because they lost the PGR licence and had to build their own crap at Activision's discretion. So we ended up with MarioKart with real cars. I don't think Bizarre takes any significant blame here.
What the hell, Activision?! I love The Club and Blur and now you're just gonna trash the company down because they fail to make money for you? Don't blame them. Blame your lousy marketing strategy.
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