Titan is the codename for Blizzard Entertainment’s next MMO, a project the studio’s alluded previously, while also keeping the whole thing a big ol’ secret. We don’t know much about it.

Whatever Titan actually is, the game may end up featuring in-game advertising and product placement, as Blizzard has put out a job listing seeking someone to work on that very idea.

Specifically, the job is for a “franchise development producer” on a “next-gen MMO.”

“Work with major consumer brands to facilitate product placement and licensing within the world of Blizzard Entertainment's next-gen MMO that enhances the gameplay experience,” reads the listing.

Contextualized in-game ads would support some previous rumors Titan would be a far cry from the fantasy setting of Blizzard’s other games, especially its still-popular World of Warcraft. Titan taking place in a quasi-real world setting has been brought up before, and it’s gained new evidence today.

Titan is the codename for Blizzard Entertainment’s next MMO, a project the studio’s alluded previously, while also keeping the whole thing a big ol’ secret. We don’t know much about it.

Whatever Titan actually is, the game may end up featuring in-game advertising and product placement, as Blizzard has put out a job listing seeking someone to work on that very idea.

Specifically, the job is for a “franchise development producer” on a “next-gen MMO.”

“Work with major consumer brands to facilitate product placement and licensing within the world of Blizzard Entertainment's next-gen MMO that enhances the gameplay experience,” reads the listing.

Contextualized in-game ads would support some previous rumors Titan would be a far cry from the fantasy setting of Blizzard’s other games, especially its still-popular World of Warcraft. Titan taking place in a quasi-real world setting has been brought up before, and it’s gained new evidence today.

Yay Horde Mountain Dew

edit; damn, tried for that stupid first comment quest thing

in relation to the article if it helps make the product free to play or ease production budgets i guess it's fine

product placement is probably worse overall but i don't mind it compared to traditional in-your-face advertising

Reminds me of the new RE movie trailer. 
 
Edit: Here it is. 
 
Also... 
@RockAction said:

b

Gotta pay the bills

Product Placement means free-to-play right?

That has to be a sure sign.

McDonalds cheeseburger will replace the healthy bread

Coca Cola, the new mana water!

Yeah, if they go all out this could be quite possible awesome!

http://www.giantbomb.com/quick-look-shaun-white-skateboarding/17-3376/

Anyone else that thinks Titan is actually a pretty good title. I hope they'll stick with it. It beats any generic "Something of Something: the Something" fantasy standard.

booooo

If that means it's free-to-play, I don't mind.

Predicting Freemium MMO now.

I wonder if this means they're finally making Universe of Starcraft, or whatever you'd care to call it.

@Doctorchimp said:

Product Placement means free-to-play right?

That has to be a sure sign.

Sounds very reasonable. I'm also very interested in a modern/close future setting.

@MikeGosot: b

@BenderUnit22 said:

If that means it's free-to-play, I don't mind.

I hear that! Plus, I'd like a "real world" setting rather than fantasy or space stuff. If Blizz wants to fill the world with ads just like in real life, I'm okay with it as long as it makes sense and keeps the game free.

I have no problem with product placement as long as it makes contextual sense.

IT'S A REAL WORLD MMO WHERE YOU JUST LIVE A LIFE. GETTING INTO FIGHTS AND NIGHTCLUBS IS WHERE ALL THE PVP IS AT AND HAVING A CAREER/CRIME LIFE IS RAIDING. DONE.

Calling it, their next mmo (following all the other remake/sequel crap they are doing) will be a Rock & Roll Racing game. World of Rock & Roll Racing. That way the banners and ads will be right at home around the track.

New IP my ass.

@MikeGosot: b

just want to say i know where that screenshot is at in WoW, i know that quest, and i HATED it.

Red bull mana potions, aww yeah

Mists of Pandaria was them jumping the shark, what did you expect?

@Springfart: Hadn't seen this. Who knows if they're right, but it's still interesting. Thanks for posting!

I'm sure it will be very tasteful.

HELL YES BURGER KING ADS IN THE LOST VIKINGS MMO

Watch this 30 second ad before grinding your dailies!

Fuck dat.

They better not charge people if they're going to sell their users to advertisers.

My curiosity is diminished.

So banned gold farms will be advertising in Azeroth now? Cash4Gold.com.cn is a go!

Nothing a Terran Marine loves more than leveling up in the World of Starcraft with the Colonel's Original Recipe!

@cassus: IVAN UNLEASHES HOT FURY!... brought to you by Big Red™!

Heads up, if you want me to drink coca-cola potions and get a Columbia Sportswear helmet so I can play a game cheaper than 15$ a month, then lets ride this train.

Hey, if it lowers the monthly price or it turns out to be F2P then I don't mind.

None fantasy MMO? I'm in.

Well, maybe...

This better be a sign of ditching the subscription fee model.

I bet it "enhances the gameplay experience" the same way commercials enhance the television experience haha

I actually don't have a big problem with product placement unless it holds back the gameplay.

This supports the free-to-play rumours. Its all about implementation, so if the implementation doesn't get in the way of trying to play the game and is displayed in a way that doesn't break the immersion too much I'm cool with it. Blizzard has been fairly careful with their brands in the past, so I expect them to carry on that tradition with this game.

@TheKbob said:

@cassus: IVAN UNLEASHES HOT FURY!... brought to you by Big Red™!

I fucking love BR !

I'm sold!

@Springfart: Whoa, that's a crazy theory in that video! Good find.

If it means it's Free-To-Play or has a cheaper subscription fee then I am fine with it.

Deathwing, now sponsored by Vagiclean.

Jim Carrey knows what's up.

sounds an awful lot like another MMO that came out a while ago, but I cant remember the name of it. 
 
Edit: I remember

Bladerunner style, big neon signs. :D

I can live with looking at Coca Cola logo's, if it means I don't have to pay a subscription.

Hopefully we can get some armour sets like this guy

Facebook game

I don't care, I love Crazy Taxi because I could drop someone off at the KFC. Also I could imagine a world where I receive coupons from Titan. So go for it Blizzard and make your MMO.

I hope it'll be like the Japanese version of MGS: Peace Walker, with stuff like Mountain Dew cans and bags of Doritos as items.

I'm sort of ok with this for an MMO (assuming it will be free to play).