Whatever Gearbox is doing... keep at it!

Now that I look at it, I suppose it's pretty neat. I thought the stuff on the right was just a tear in the red but now I see that it's supposed to be the guy's brains. Nice.

I think it looks amazing..  Cool boxart for a (hopefully) awesome game.

" I think is looks great.  Simple, yet unique. "

I've beaten Oblivion with guns like 4 times. Why do I want to buy Borderlands?

" It could be the picture of a monkey's ass, i'd still buy it. "

Everything about this game will be like the best blow job you've ever had... or never. Woot!

That's awesome.  Better than a lot of boxart out there.  The red will help it pop on the shelves.

A unique and brave boxart which somehow gives you an idea of what the game's about. I like it!

Surely he should be shouting "PERSONA"

" I've beaten Oblivion with guns like 4 times. Why do I want to buy Borderlands? "

 if you want to see bad box art go look at dead space extraction for the wii now thats bad.

I can't decide if I like it or not, but I approve!

" Seems...not right.  Too much open space. The red really overpowers anything else on it. "

How do you people not like that box art? IT'S AWESOME! You guys are out of your mind.

I don't like it. The red background is the worst part about it, the rest of it is okay...

I really don't get why people are oozing hot schmegma all over the changed art direction. I for one HATE the new art style. This game went from a "must have", to a "maybe", to a 'I'll consider renting when I have no other games to play." 

" It doesn't do a good job of letting people know what borderlands is about, gearbox is hoping the near suicide imagery will get people to pick up the box. that will work in some cases, but i think more people might be put off by it if they don't know much about the game. "

I love, love, love this box art. It looks great and it is a bold move by Gearbox.