I just thought that I should let you know... if anyone is thinking of purchasing this game on STEAM... you may have a problem actually PLAYING the f*@king thing once you get it. A lot of people (myself included) are getting an "invalid CD-Key" error once they've installed the game. The only way to correct this error is to connect with a live chat EA support person and get them to activate it for you.
WARNING - STEAM Users Beware
Me and some of my friends bought this on the Steam Sale recently and the same issue is back, basically, Steam didn't have enough CD-Keys for the game and now it has to wait for EA/whoemver takes care of that to send new keys.
Also, the 'Ultimate' version doesn't include all the DLC, running the risk of being called 'entitled' and all that I think that's very misleading at the least.
You probably already tried this, but just in case:
Close Steam and try running it again as Admin. There were a few times I've gotten CD-Key errors and that fixed it.
EDIT: Whoops, just noticed the date on this thread's OP. Hopefully you have it working by now :P
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