Time, Activision Collaborate on Fake Magazine Cover for Modern Warfare 3

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Posted by patrickklepek (4540 posts) -
You can find copies of this limited edition "fake issue" at GameStops across the country.

Time has never been used to promote a commercial product, but that changes with Modern Warfare 3.

Activision collaborated with Time to produce a mock cover to be used as a pre-order promotional tool for the apocalyptic sequel, according to The New York Times.

“This is where the boys are,” said Time publisher Kim Kelleher, explaining the magazine's rationale. “This is a great way to connect with millions of people we might not have otherwise connected with.”

As for why Time decided this was the time to give someone else license over the iconic red bordering, the publication argued it was an extension of other mediums using its "Person of the Year" cover.

What may be more telling, however, is the final quote from Kelleher.

“I like the concept of Time being a related brand of something that’s happening in 2030,” said Kelleher. "That makes me happy.”

As of a fan of newspapers and magazines, I can't argue with that, even if it sounds rather sad.

Staff
#1 Posted by patrickklepek (4540 posts) -
You can find copies of this limited edition "fake issue" at GameStops across the country.

Time has never been used to promote a commercial product, but that changes with Modern Warfare 3.

Activision collaborated with Time to produce a mock cover to be used as a pre-order promotional tool for the apocalyptic sequel, according to The New York Times.

“This is where the boys are,” said Time publisher Kim Kelleher, explaining the magazine's rationale. “This is a great way to connect with millions of people we might not have otherwise connected with.”

As for why Time decided this was the time to give someone else license over the iconic red bordering, the publication argued it was an extension of other mediums using its "Person of the Year" cover.

What may be more telling, however, is the final quote from Kelleher.

“I like the concept of Time being a related brand of something that’s happening in 2030,” said Kelleher. "That makes me happy.”

As of a fan of newspapers and magazines, I can't argue with that, even if it sounds rather sad.

Staff
#2 Posted by Wes899 (2113 posts) -

I'm not even going to buy MW3 but I'll probably buy this as a collectors thing.

#3 Posted by PhatSeeJay (3322 posts) -

I thought it was for Brink.

#4 Posted by SquirrelGOD (502 posts) -

Huh. Neat.

#5 Posted by SeriouslyNow (8534 posts) -

Money. It can buy anything.

#6 Posted by andyboy (37 posts) -

I would love to have the mag as a collectable but if I have to pre-order to get one, no thanks. I just hope Time doesn't do this all the time with games and this is a one time thing.

Online
#7 Posted by RE_Player1 (7560 posts) -

I don't know if I feel indifferent or disgusted by this.

Online
#8 Edited by dexterslu (290 posts) -

It's only a pre-order bonus, most stores are already out of them. They've been available for 2+ weeks now.

#9 Posted by Slaker117 (4842 posts) -

This seems super dumb.

#10 Posted by Sogeman (871 posts) -

“This is a great way to connect with millions of people we might not have otherwise connected with.”
 
As if those people would read the magazine just because of that.

#11 Posted by kollay (1929 posts) -

You mean, "Maybe we'll get more subscribers this way. Hell, Ionno"

#12 Posted by raiz265 (2239 posts) -

Still meh.

#13 Posted by abdo (1037 posts) -

I never thought Time would stoop so low.

#14 Posted by christ0phe (952 posts) -

It's pretty cool

#15 Posted by Toxin066 (3287 posts) -

If print is dead, did it just Respawn? Nah, it's still Infinity Ward.

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#16 Posted by Twisted_Scot (1177 posts) -

I'm not falling for this again. Turned out that old guy wasn't in fact Time magazines "Man of the Year", and he never even bought breakfast. Fool me once shame on you, fool me twice.....the point is I wont get fooled again.

#17 Edited by Sil3n7 (1189 posts) -

I like video games. I hate ads. I guess I'm neutral.

#18 Posted by Vexxan (4620 posts) -

Looks kinda neat, I like it.

#19 Posted by Animasta (14691 posts) -

@SeriouslyNow said:

Money. It can buy anything.

woah. that was heavy

#20 Edited by Yanngc33 (4496 posts) -

I'd love to get my hands on one of these posters

#21 Posted by S0ndor (2716 posts) -

How would you like to pay us so we can advertise our game and magazine to you? Sounds great doesn't it? 
 
Gross

#22 Posted by CharlesAlanRatliff (5424 posts) -

Pretty cool!

#23 Posted by Mikemcn (6988 posts) -

Thats neat, Its better than most of the promotional video game stuff we see.

#24 Posted by MrMazz (974 posts) -

Saw to cover at my local gamestop in the window stopped and took a picture of it. I like it actually

#25 Posted by Sinful (211 posts) -

Sigh shame shame

#26 Posted by AjayRaz (12427 posts) -

i like it !

#27 Posted by Agent47 (1895 posts) -
@abdo said:
I never thought Time would stoop so low.
#28 Posted by MariachiMacabre (7096 posts) -

These have been in the window of my Gamestop for months now. Didn't know it was actually Time behind it.

#29 Posted by Portis (1287 posts) -

I like it.

#30 Edited by Hector (3364 posts) -

Not interested in anything relating to CoD!

#31 Posted by MrKlorox (11209 posts) -

I heard you can draw a question block on your arm and it works as a 3DS AR marker.

Thanks Kotaku Klepek.

#32 Posted by SensuousLettuce (107 posts) -

Next up, Playgirl: "See Price wearing nothing but his moustache!'

#33 Posted by Winternet (8018 posts) -

@SensuousLettuce said:

Next up, Playgirl: "See Price wearing nothing but his moustache!'

I'd buy that.

#34 Posted by shway (176 posts) -

lol at nerd rage....for normal folks that play games casually this is kinda neat...for jaded gamers a little excessive but still its neat imo

#35 Edited by RYNO9881 (625 posts) -

Who are the two most wanted criminals on the cover. Please tell me it's Soap and Price.

The ad seems cool

#36 Posted by gbrading (2031 posts) -

Enough real people are dying in conflicts around the world as it is, without the need to make a fake cover of Time Magazine advertising global conflicts.

#37 Posted by Deathpooky (1400 posts) -

It's cool for MW3 and looks great, but kind of sad for TIme that they'd sell out their image to promo a game.

#38 Posted by Mr_Skeleton (5144 posts) -

Plus Activision paid them a lot of money.

#39 Posted by PieGuy (313 posts) -

Yay making war and what our soldiers are doing trivial to market a cash cow arcade game. 
Activision are the best!

#40 Posted by Klarion18 (87 posts) -

Pretty sad to see Time magazine doing this.

#41 Posted by Jerome85 (258 posts) -

How this could possibly bother someone is beyond me.  Oh wait it's COD...no wonder.  Keyboard warriors...continue your miserable existence.

#42 Posted by PirateNeal (268 posts) -

It looks way cool! Creepy in a way

#43 Posted by MeatSim (10849 posts) -

Time must really like money.

#44 Posted by CitizenKane (10506 posts) -

@RE_Player92 said:

I don't know if I feel indifferent or disgusted by this.

Why would you be disgusted by this?

#45 Posted by President_Barackbar (3462 posts) -

Ummm...ok?

#46 Posted by tourgen (4493 posts) -

classy

final death squeals of print media

#47 Posted by Kyle (2323 posts) -

@Agent47 said:

@abdo said:
I never thought Time would stoop so low.
#48 Posted by RadixNegative2 (519 posts) -

Now I REALLY don't want this game.

#49 Posted by SleepyDoughnut (1211 posts) -

I've always thought Time was a horribly overrated magazine, so this works out?

#50 Posted by Tennmuerti (8099 posts) -

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

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