http://www.gamasutra.com/view/feature/6550/dan_houser_on_how_rockstar_does_it.php
I was bouncing around Gamasutra when I encountered this. I'm really impressed by DH and Rockstar as a whole. I think they have an understanding of the importance of marketing in determining the experience that the player has. He explicitly states that they try not to release too much information before a game's release because it degrades the impact of the game's content. Also, he mentions that they would like to make a Bully sequel, so maybe you can get your hopes up a little.
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