The general idea is strength for heavy weapons, dex for light weapons, both for hybrids and none for elementals. Though that isn't always correct. Believe it or not, there are legit builds where you don't level any damage stats, just let the elemental strength cover the damage loss.
With your stats, I'd say level both about equally and get a +15 longsword, zwei, claymore or bastard sword. That'll be the most cost-effective since you've already invested a lot in both stats.
EDIT: I figured I'd go into some more detail. Mostly because I'm bored, feel free to read all this crap if you wanna.
Bigger weapons generally give more burst damage per hit and have better range to stay safe. On top of that they can have the ability to stun enemies out of animations or just keep them immobile. But they leave you very vulnerable if you miss or overextend your combo. These weapons are fit for a playstyle where you keep a safe distance until the boss/enemy makes a bad move and then you go in to punish it with a single hard hit. Some enemies you can also perpetually stunlock. Weapons like this mostly require decently high strength to use, but if it's elemental or has good base damage, you don't need to put any more points into that, get vitality or something instead.
Small weapons generally have crappy range, which puts you in a vulnerable position a lot of the time and they also have kind of bad damage. But in return, they are lighter so you can equip heavier armor, they have barely any recovery time so you can attack in a million more situations then with a bigger weapon AND they allow to get more hits in when the opportunity arises. Small weapons also scale better with elemental buffs or enchants since the flat damage bonus gets applied on more hits in a combo. The general idea is to stay close to the enemy with dodgerolls or blocks and just relentlessly poke them at every available window. Weapons like this have a low stat requirement to, but might need a little bit more dex. The stats to level could be str, dex, both or none depending on the weapon, but I think dex is more common. Especially since goldpine resin on a +15 with high stats will commonly do more damage than a plain lightning weapon.
Medium sized weapons are usually a mix between the too and have way more gimmicky ways to play, like: Hiding behind a shield with a spear forever and just poke, or the completely overpowered great scythe which is basically a heavy weapon with barely any drawbacks "no stun swould be the major one". This area is way too wide to be specific, but holds a lot of fun weapons. Halberds are really good for a lot of situations, since they give the range, damage and speed, but are punishing for misses. I think there are a lot of hybrid stat weapons in here as well, which is cool when you wanna level str/dex equally.
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