I asked Dyack about his outspoken views against the preview process. "In my view, the ultimate model requires our industry to not show games until they are ready," he told me, echoing his past sentiments. "I'm not saying get rid of previews, because previews are a good thing," he clarified. "What I am suggesting is that our industry should not do previews until the game's completed."
I can't really tell from the article whether his view is that games shouldn't be previewed until they're ready, or that games shouldn't be previewed until they're finished. He alternates between wording suggesting both. To me those are two totally different things. I can get behind the sentiment that you shouldn't preview a game until the part you're previewing is ready. It doesn't have to be release ready, just make sure that all the systems being shown off in that particular preview are up to par. If the demo's quality isn't definitely going to be satisfactory in time for the preview, don't show it.
But if he's insinuating that games shouldn't be shown off until they're mostly finished, I think he's crazy. It's important to get as many people hyped about your product as you can before release, but that excitement takes time to build. And if you want people to talk up your game, you need to give them something to talk about. I just don't think it makes sense to remain mum on a game's features until just a few weeks before release, at least for most games. Yeah, some of the big franchises could probably do just fine with that model, but if you're promoting a new IP or something that's not already a multi-million seller, you need to get positive publicity early. Early previews are a great way to accomplish that. They can also give you feedback on some pretty major aspects of the game, so you can make adjustments before release. If you preview the game a month before release and it gets a bad reception, it's probably too late to fix all the problems.
There's other stuff I could address, but I don't want this to turn into a TL;DR kind of post, so I'll stop here. What do you guys think about Dyack's opinion on previews?