UPDATE: Square Enix has issued an official statement regarding today's events, basically apologizing to GameStop for not informing the retailer about the coupon in advance of the game's release.

“As part of Deus Ex: Human Revolution’s boxed offering on PC, Square Enix included a third party coupon," said the company in a statement. "GameStop was not made aware of this inclusion and Square Enix respects the right of GameStop to have final say over the contents of products it sells and to adjust them where they see fit in accordance with their policies."

"Square Enix invites gamers who want to purchase the PC version of Deus Ex: Human Revolution without additional coupons to buy the game at any one of over 4000 GameStop stores in North America," continued the statement, "or purchase a digital download copy online from www.gamestop.com. “

ORIGINAL STORY: GameStop dominated the conversation today, based on reports the retailer was opening copies of Deus Ex: Human Revolution on PC, removing the coupon for a copy of the game through OnLive, sealing the games back up and selling them as "new."

Perhaps for a variety of reasons, possibly ranging from conversations between GameStop and Square Enix to backlash from basically the entire Internet, the company is now pulling all copies off store shelves.

A GameStop employee forwarded me an email (as seen above) sent to every store, announcing the move.

"At this time please pull all Regular PC editions of Deus Ex: Human Revolution and place them in your backroom. These will be recalled at a later date.
As GameStop is developing a streaming service in our Spawn Labs Cloud Computing Division, the coupon that was included is for a competing service. We are returning all copies of the PC regular edition to the vendor in agreement with Square Enix.
Any unfulfilled reserves of the Regular PC Edition should be taken care of with the inventory set aside in your backroom.
Please honor any returns with a receipt."

GameStop issued a similar public comment about its original reasoning for opening the games.

"We pulled the coupons because, like all retailers, we prefer not to promote our competitors and their competing offerings and services in our stores," said a company spokesperson. "Unfortunately, the coupon was packed without our prior knowledge."

Both Square Enix and OnLive declined to comment on the matter.

UPDATE: Square Enix has issued an official statement regarding today's events, basically apologizing to GameStop for not informing the retailer about the coupon in advance of the game's release.

“As part of Deus Ex: Human Revolution’s boxed offering on PC, Square Enix included a third party coupon," said the company in a statement. "GameStop was not made aware of this inclusion and Square Enix respects the right of GameStop to have final say over the contents of products it sells and to adjust them where they see fit in accordance with their policies."

"Square Enix invites gamers who want to purchase the PC version of Deus Ex: Human Revolution without additional coupons to buy the game at any one of over 4000 GameStop stores in North America," continued the statement, "or purchase a digital download copy online from www.gamestop.com. “

ORIGINAL STORY: GameStop dominated the conversation today, based on reports the retailer was opening copies of Deus Ex: Human Revolution on PC, removing the coupon for a copy of the game through OnLive, sealing the games back up and selling them as "new."

Perhaps for a variety of reasons, possibly ranging from conversations between GameStop and Square Enix to backlash from basically the entire Internet, the company is now pulling all copies off store shelves.

A GameStop employee forwarded me an email (as seen above) sent to every store, announcing the move.

"At this time please pull all Regular PC editions of Deus Ex: Human Revolution and place them in your backroom. These will be recalled at a later date.
As GameStop is developing a streaming service in our Spawn Labs Cloud Computing Division, the coupon that was included is for a competing service. We are returning all copies of the PC regular edition to the vendor in agreement with Square Enix.
Any unfulfilled reserves of the Regular PC Edition should be taken care of with the inventory set aside in your backroom.
Please honor any returns with a receipt."

GameStop issued a similar public comment about its original reasoning for opening the games.

"We pulled the coupons because, like all retailers, we prefer not to promote our competitors and their competing offerings and services in our stores," said a company spokesperson. "Unfortunately, the coupon was packed without our prior knowledge."

Both Square Enix and OnLive declined to comment on the matter.

gg gamestop

The lesson to be learned: BUY EVERYTHING FROM AMAZON ALL THE TIME.

Or Best Buy. Or Fry's. Or Target. Or even K-Mart. Just not fucking Gamestop.

I really hate GameStop.

L to the Ame, LAME!

Or Steam...

STEAM

What's most surprising is that Gamestops still give shelf space to PC games.

I sincerely hope this company crashes and burns.

This is what they should've done in the first place. 
 
Or you know, shutting the hell up and selling the game, but not allowing for such "practices" (i.e. including a coupon for a "competitive system" that wasn't designated beforehand) in the future.

@MrGtD said:

The lesson to be learned: BUY EVERYTHING FROM AMAZON ALL THE TIME.

Or Best Buy. Or Fry's. Or Target. Or even K-Mart. Just not fucking Gamestop.

amazon amazon amazon amazon. free release date delivery and like $10-$20 credit when you pre-order games is why I give them my business.

@MrGtD said:

The lesson to be learned: BUY EVERYTHING FROM AMAZON ALL THE TIME.

Or Best Buy. Or Fry's. Or Target. Or even K-Mart. Just not fucking Gamestop.

Or if you are going to buy a PC game just use Steam.

"packed in without our knowledge". I think I speak for everyone with half a brain when I say go fuck yourselves Gamestop.

America responds by pulling Gamestop from their list of places they will buy games. I hope so, anyway.

Har Har gamestop.  Now stop with the stupid jokes.  Oh, you're serious. Damn

Hah! Man, fuck those guys.

Doesn't surprise me one bit. I used to work for the uk version GAME they don't care about customers at all, unless they're handing over their cash for used games.

What's most surprising is that Gamestops still give shelf space to PC games.

send your hate email to storeOperation2@gamestop.com lol

What about buying used games, people? Don't we need Gamestop for that????

They want to go out of business don't they? They just keep shooting themselves in the foot, soon they won't have feet to stand on.

weak

wait... returns on a game already opened (by them even)?

@MikeydCT said:

send your hate email to storeOperation2@gamestop.com lol

Well, this is what Gamestop should have done immediately instead of opening boxes and pulling coupons. Retain copies for pre-orders and send the rest back.

How PATHETIC can you be? Seriously, I feel like slapping all the people who continue to purchase ANYTHING from GameStop. Stop giving them money and buy your games on Amazon.

This is exactly the reason why I like the Mom & Pop stores like Best Buy and Steam.

send your hate email to storeOperation2@gamestop.com lol

I haven't bought a game from gamestop in about 2 years. Why should I when the superior vendor is clearly Amazon. 

Yea... great work gamestop. You did a great job with this whole thing.

@Seedofpower said:

@MrGtD said:

The lesson to be learned: BUY EVERYTHING FROM AMAZON ALL THE TIME.

Or Best Buy. Or Fry's. Or Target. Or even K-Mart. Just not fucking Gamestop.

Or if you are going to buy a PC game just use Steam.

Especially because they are all Steam versions anyway, apparently.

F you Gamestop (The company, not the employees that work in the stores (At least the people I go to)).

I'm surprised they haven't done this with Portal 2 yet on the PS3.

I suspect SquareEnix gave Gamespot the order to remove copies of the game off their shelves.

@JohnPaulVann: You mean games that are only five dollars cheaper than new games? No we don't. Amazon 4 lyfe.

This is why we should only buy games from Amazon and Steam, people.

What about buying used games, people? Don't we need Gamestop for that????

More Gamestop shennanigans. Who knew?

Doesn't matter, I buy from amazon or steam most times these days.

Lame move~

Yikes. Well I got lucky and found an Explosive Mission Pack pre-order key in the copy I bought today.
 
Thing is, I bought it from Best Buy. :D

Now the real question is will SE/Eidos resupply Gamespot with copies of the game sans Onlive Voucher or just not supply them with the PC version at all?

@MrGtD said:

The lesson to be learned: BUY EVERYTHING FROM AMAZON ALL THE TIME.

Or Best Buy. Or Fry's. Or Target. Or even K-Mart. Just not fucking Gamestop.

Amazon. And get one of their credit cards if possible. Triple points!

This is what they should have done in the first place. At least then they aren't ripping off customers by selling opened products with the coupon missing.

Steam and Amazon. Thats all people need really. Ive been boycotting gamestop /ebgames since 02

They really pulled all 12 PC boxed versions of the game off the shelves? Damn.

I'm done with GS. I'll visit walmart over them for my video game needs. Luckily, I don't have to since I have a Best Buy, Target, Meier's, and Toys R Us where I live.

You know you're dealing with an immature businessman when he'd rather have no money than some money.

Well, that was quick.

The last thing I bought from a Gamestop was Prototype, and only because one of my friends wanted the PC version. They didn't even have it, so he just ended up grabbing it on...Steam or something. Either way, I've gotten all my console games from Best Buy or Dell, and most of my PC games from Steam.

This is still a dick move. Would've been almost non-news if they just sent them back instead of being stupid about it.