Amazon price war with Activision?

#1 Posted by gamefreak9 (2336 posts) -

So I should mention i'm in the UK and looking at the UK amazon and the UK blizzard site, and its all in pounds.

Amazon sell it here for 32 pounds and Pre order is 45 pounds on my Bnet account... how can Amazon charge lower than blizzard?

#2 Posted by emergency (1193 posts) -

Digital distribution is very often more expensive. Blizzard don't have too much incentive to sell it for a cheap price on their site, the people that buy it there are those that want to pre-load it or can't get it easily from a retail store in their country.

#3 Posted by cosmicjellybean (9 posts) -

Oddly I have had a preorder with amazon.co.uk since may 2010 for about £20. Lots of people would probably prefer to just pre-load the game and have it active instantly at 12:01, so the dl version must be pretty popular. £45 is pretty greedy though. Sure starcraft did the same thing, did it do well through battlenet?

#4 Edited by gamefreak9 (2336 posts) -

@emergency: @cosmiczombiebee:

Aham so I just figured out why the price is lower. Also its not true that digital distribution is more expensive, they make more money.

So Blizzard doesn't have faith that it will get as many sales if it sells it exclusively online at 30 pounds because if they did, the best way to buy it would be online, since other companies would have to charge higher than 30 pounds to make a profit(amazon manages to push 32). So the business model is made this way to give companies an incentive to buy the game from them. Blizzard doesn't want companies to feel like they are competing with blizzard on sales so it gives them an advantage: price. I think that's a pretty smart business plan. Probably why SC2 is still so expensive on the Blizz site.

#5 Posted by Fattony12000 (6958 posts) -

Always be Amazoning.

#6 Posted by StarvingGamer (7918 posts) -

@gamefreak9: I'm pretty sure he meant that digital distribution is usually more expensive to purchase than retail, not more expensive to produce.

#7 Posted by gamefreak9 (2336 posts) -

@Fattony12000:

You know I would probably have found GW2 came out in like 3-4 weeks... why is it so sudden? no ads?

#8 Posted by Kidavenger (3486 posts) -

Publishers have to stick to their msrp or every single vendor will get pissed off at the publisher for undercutting and stop promoting / buying product.

The individual vendors can do whatever they want, Amazon thinks they can make more selling for less, that's their business.

#9 Posted by Cataphract1014 (1313 posts) -

Activision does not publish Blizzard games.

#10 Posted by gamefreak9 (2336 posts) -

@Cataphract1014:

When someone says activision it implies the entity "Activision Blizzard"... I believe its ATVI on the stock exchange.

#11 Edited by Adamsons (877 posts) -

Always be Amazoning.

Yep

#12 Posted by Cataphract1014 (1313 posts) -
@gamefreak9 said:

@Cataphract1014:

When someone says activision it implies the entity "Activision Blizzard"... I believe its ATVI on the stock exchange.

It doesn't matter what they are implying.  Activision does not publish blizzard games.  Blizzard publishes their own games.
#13 Edited by Pr1mus (3778 posts) -

It can't be a price war when Activision Blizzard almost never discount anything. Diablo 2 and Lord of Destruction still go for 20$ each, for a 12 years old game and an expansion. That's the kind of games that would go for 6$ on gog.com. Call of Duty games stay for 60$ for a while after the next one is out. Even on Steam Black Ops was still 60$ after MW3 came out.

#14 Posted by Mesklinite (804 posts) -

@emergency:

Or people that prefer to be more environmently friendly :p

But really, that's not why, I already preloaded :p

#15 Posted by Suicrat (3764 posts) -

Doesn't Amazon also use video games as the oft-heralded "loss leaders"? The items that drive traffic to their pages and get eyeballs in front of their listings for higher-margin goods, while Blizzard is only in the business of making/selling games.

#16 Posted by nintendoeats (5975 posts) -

@gamefreak9 said:

Probably why SC2 is still so expensive on the Blizz site.

I don't know if you've been to a video game store recently, but SC2 is still 60 bucks everywhere. Which is why I still don't own SC2.

#17 Posted by gamefreak9 (2336 posts) -

@nintendoeats said:

@gamefreak9 said:

Probably why SC2 is still so expensive on the Blizz site.

I don't know if you've been to a video game store recently, but SC2 is still 60 bucks everywhere. Which is why I still don't own SC2.

No I haven't been to a store but I took 5 seconds to do an Amazon search and I find a new copy selling for 21 pounds

#18 Posted by nintendoeats (5975 posts) -

@gamefreak9 said:

@nintendoeats said:

@gamefreak9 said:

Probably why SC2 is still so expensive on the Blizz site.

I don't know if you've been to a video game store recently, but SC2 is still 60 bucks everywhere. Which is why I still don't own SC2.

No I haven't been to a store but I took 5 seconds to do an Amazon search and I find a new copy selling for 21 pounds

HOLY SHIT! A GAME IS CHEAPER IN THE UK THAN IN NORTH AMERICA! I think that this is the first time that's ever happened.

#19 Posted by Beaudacious (925 posts) -

This thread saddens me, just put it down... please Doc..I don't want him to suffer anymore.

#20 Posted by gamefreak9 (2336 posts) -

@Beaudacious said:

This thread saddens me, just put it down... please Doc..I don't want him to suffer anymore.

um why? Its a good way to find out that its cheaper on Amazon!

#21 Edited by Hitchenson (4682 posts) -

I already downloaded the client, but I'm getting a physical copy. I did the same thing for SC2, just need to unlock it and pop in my CD key and I'll be good to go come the 15th.

And yes, always be Amazoning. Always.

Client download link, if you're interested.

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