Remember when everyone whinged about Daniel Craig taking on the hallowed mantle of James Bond, because he had blonde hair? Well, Capcom is treating DmC Devil May Cry as a similarly fresh start for the franchise, citing the 2006 Bond reboot, Casino Royale as an influence.
"When you see the Casino Royale remake," DmC Lead Producer Alex Jones told Eurogamer, "you see Bond before he's actually killed anyone, and it's a really traumatic event. He's rough-hewn, he's not polished or debonair, but you can see the essence of what that character will become. That's what we want to do with Dante. The core of him is there, it's just a rougher version. It's a becoming. He's not fully actualised."
What's more, the new look was something that Capcom insisted on. In fact, when Ninja Theory brought it's first four or five versions of new Dante to Capcom: "We said, 'No, no, we want you to risk making us angry," Jones explained in an interview with Kotaku. "We want it way out there and then we will walk the design back."
And the big backlash that ensued following the non-white haired Dante? "This was not unanticipated," said Jones. "Dante is an iconic character that people have genuine affection for and this is a radical departure."
"Of course long-time fans are worried about us handing over such a big title to another company, another development team," said Capcom's Hideaki Itsuna, who went on to express his confidence in Ninja Theory's ability to deliver a great narrative and a great Devil May Cry title. "They're very serious about making this game good," he said. Itsuna also explained that DmC is aimed at both new fans and existing Devil May Cry fans, who can hopefully look past the new hair colour and dishevelled punk style.