The best Bitterblack Island loot is cursed and has to be purified (aka identified). This is done with Rift Crystals. The average run nets less Rift Crystals than it costs to identify all the cursed items (not by much though). Nefarious souls would accredit that to the fact that Rift Crystals can be bought with IRL-money.
But halt! My pawn can earn Rift Crystals by being summoned by other players, and help in their game. I've gotten up to 100k Rift Crystals thus far, and I intend for my pawn to do even better. Especially once I'll restart the game in Hard Mode, I'll do everything right. Build my perfect little Rift Crystal moneymaker.
At first, all I cared for were looks. The more I *get the game* the more picky I am about stats/loadout too. So it's a two-pronged assault on the *libido* of the Dragon's Dogma enthusiast. Nail the look. Nail the stats/loadout. Now the look is a mix between character creation and gear. The stats are grown via level-ups (depending on vocation). The loadout is matter of smarts.
What do you seek in a pawn, when you're pawn shopping in the Rift? What attracts you? My first pawn is a readheaded Gina Carano-type named Fern, even and pleasant-to-look at features and sturdily put together, with a good muscle tone and thick bullneck. Now I ask you, do all the Loli-types I stumble upon in the Rift make you lots of dough? Or the freakshow characters with outlandish features? And what vocation archetype is most sought after?