For me it looks... bland. Sure, nice textures, car models, etc. But the lighting is like it doesn't exist. No bloom, no HDR, no post-processing or whatever. I've seen people talking about film grain and vignetting. I don't have that.
My settings are maxed out(all two of them, thanks for the real PC experience, Ubisoft).
My specs: i3 540 3,06ghz, 4gb of ram, AMD Radeon 5770.