My view is that of course EA isn't the worst company in America when you still have tobacco companies etc. But this guy isn't exactly saying the right things when EA is the company that released Battlefield 4 (their biggest release of the fucking year!) in a broken state, went all in with the always online bullshit with Sim City etc. etc. Like Jim Sterling has said, EA rarely come up with new ways to fuck consumers, but they almost always take the tried and true methods to new extremes.
Can EA do anything to win back consumer confidence? My view is that at the end of the day EA is a company, and its goal is of course to make money. Unless consumers actually stop buying the Battlefields or the Sim Cities on day one, they'll never change and have no intention of changing.