I don't deal with this but I was in a meeting where it was discussed. My understanding is we've sold out of inventory but we will have more soon. Don't worry you can still get a mug or hoodie. Check back in a few days.
@ch3burashka: Jeff mentioned during one of the E3 streams that there would initially be a limited run of mugs and hoodies, mostly because ordering such things tends to be not as easy as one might think.
The only thing stopping me from getting the mug was the size - that thing looked tiny. I recently got 2 24(?) oz mugs and I don't think I can go back. Maybe I should've gotten two and double-fisted.
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