Typically I've found that (towards the media and general consuming public at-least), game studios are very "Black-Box" about their development process and costs. Whether this is to protect trade-secrets, or prevent the assets of a game from being leaked, in order to stop a games promotional campaign from being partially deflated before it's even started. Or perhaps even none of the above.
The amount of transparency I've seen from the SG team in this article alone has made me more sympathetic toward their cause, and were I not a poor graduate, trying to force my way into the industry myself, I may have been persuaded to part with some of my money to contribute.
Is this approach of "we need THIS much funding, to pay THIS amount of staff, for THIS long, to bring you THIS content!" completely new to the industry (Crowd OR Publisher funded)? Because I think I prefer its humbled vibe to Capcom's - "BUY IT!..... BUY IT AGAIN!...... BUY IT AGAIN NOW!" sales pitch.
Who knows, perhaps Capcom are in a similar "sympathizable" (if that's a word) situation, and have just been going about it the wrong way. What's the right way? Yet to be seen. But i feel that maybe if they had decided to immediately release a statement with the general vibe of, "DLC costs $xxxxxx to hold on X's online service, whereas we had X MB free-space on the disc, and X-months budgeted development time for extra characters, with X number of staff...etc,etc.....THIS is why it made monetary sense for your damn "DLC" content to be on the disc.", the reception may've been a tad warmer.