I still don't hate EA. I'm still gonna buy alot of their stuff. C&C G2, Mercs 3, Battlefield 4, Mirrors Edge 2, Dance Central 4, Dragon Age 3.
I think a fresh new marketing perspective can be just what the company needs. Unfortunately, marketing wise, there's not many companies they can look at for inspiration. Maybe just Sony, like Uncharted 3's F2p approach.
So. I'm game. There'll be new IP's anyway. Maybe they'll salvage something, from that Jack the Ripper game. Alice 3.
There's just too may good IP's, to actually hate them. Its all just fun and games anyway, right? :)