It's one thing for them to promote their used games over their new games, I understand why they do it it's good business and they get a larger percentage of the profit. I can even understand their massive push for pre-orders they need something to measure the amount of interest in games in different areas in the country it's a business. ore-order incentives specific to stores is a little much but that's not their fault necessarily that's publishers, even with locking out normal users of their gory content if they haven't pre-ordered their game that's is going a little too far but still it doesn't really matter that much. This though, this is getting ridiculous and that shit needs to stop now.
That is an advertisement for customers to pre-order DLC! DLC GOD FUCKING DAMMIT!