I never buy used or brand new anymore, if i get a game relatively new i always wait for the price to drop a bit first. I usually rent games, Protip: you can steal these online codes right out of the game boxes at video stores usually. That's how i got Ruin Mode when i rented the new Red Faction game, and also how i'm involved in the Uncharted 3 Beta. Although i dont like this practice, i dont care for the above stated reasons. Also, i really dont play many online games. But, I see it as a necessary evil, the devs and pubs have the right to use whatever incentives they want to get people to buy new. The people saying it should be some "extra content" are wrong, because any extra content it would add, probably would be so negligible it wouldn't be a valid incentive. Couldn't be new maps, because it would split the online userbase. The other stuff that EA tried with Bulletstorm and THQ tried with Red Faction was so negligible i don't think it worked as a valid incentive. Finally, all the people who say it will never happen to 360 games are fooling themselves, the EA online pass is across all platforms so it is only a matter of time before more pubs jump on this bandwagon.