It's sad that douchebags on the internet affect good game publishers and developers like this.
Is it possible that there is a place or places where we can review Metacritic? I have a negative score I'd like to find a home for.
I don't even know why people pay attention to the user ratings at all. They're completely useless. If you want to know what the gamers think, read some of their reviews.
Yeah everyone else's comments is spot on...
"...this is a major news review aggregator that should have better oversight and some standards."
Amen to that. For better or worse, metacritic has a major influence, and they really need to stop the review spamming that going on.
From a gamers perspective, Metacritic is useless to me and it's sad that companies who actually make the games I play rely so heavily on one simple (and very flawed) site to see if the hard working men and women deserve to be paid. It's a joke really, and stinks of suited up business men and women not knowing anything about the gaming industry.
Metacritic need to really clean themselves up to, they could be doing more but they just don't seem to want to. For example, why don't they change the system so you have to leave a written review (of a specific word amount) instead of simply allowing people to change a percentage meter and click submit. Guess Metacritic like being in the news all the time, but it baffles me that companies rely on such a system whose flaws and weakness are clear to those who make games, and those who play games.
Always wondered how film studios feel about metacritic, I know they arguable look more towards ticket sales (as they should so) but it as to be a similar situation. But as for what Signal Studio did to entice user reviews... yeah I'm not cool with that even if they wanted 'honest' reviews.
I fucking hate Metacritic.
What worries me most is that if I sincerely dislike a game (for example, Bastion) and give it a low score, my rating will be dismissed as "spam". What an awesome tool Metacritic is.
That's why I think anyone who tells people to go by user reviews and ignore those fake, bought site reviews are stupid. User reviews are a gathering of 10s and 1s that say absolutely nothing about a game.
"The way to fix Metacritic user reviews is to simply require a written review and verify user accounts," said Albright.
Not sure I agree there. Forcing a written review would just make people post a bunch of bullshit, and verifying accounts is too time consuming.
What they should do is weight user reviews based on the number of other users that have tagged the review "helpful." Then if you post 20 negative reviews and nobody finds your review helpful it doesn't affect the final score.
The surprising thing is that this isn't more common. Why aren't more people flaming between your Halos and Call of Dutys, etc.
I think the answer was mentioned in the comments already, who really cares.. Does anyone actually give a thought to the user score on metacritic? Even the critic score you have to take with a grain of salt until you can read more..
Interesting story though Pat, as usual
Now metacritic is pissing me off...maybe it soesn't deserve to house the gold standard.
I can't believe you can submit a review with only a score. Seems pretty ridiculous.
I didn't think anyone paid attention to the user reviews. The aggregated "real" reviews yes but the user reviews have always been garbage.
Man, I hate people who do that. These are small developers who are getting attacked for no reason. It's a shame that people have to do it to developers like Supergiant and Signal.
Next, video game developers will feel threatened when their YouTube videos get dislikes. Users review video games with their wallets, and if I'm trolling Metacritic looking for user review scores to make my purchasing decisions, I probably shouldn't be in charge of where my money goes in the first place.
A lot of avenues in the video game industry just seem to get a sigh of disdain and the inevitable conclusion of "Yeah, the system's fucked up, but whaddayagonnado?" Genre definitions, video game journalism, reviews, etc. Doesn't really inspire confidence.
BREAKING: people on the internet are shit!
It's crazy how much developers believe Metacritic influences decisions. Sure it counts to a certain degree, but to rely so heavily on it can be a crutch.
This is a really broken system if things like this is happening.
Perhaps mobs of other downloadable devs submitting 0/10 user ratings for the downloadable titles that deserve praise?
I sure hope not.
It wouldn't shock me if it really was a group of people spamming 0/10's simply because they can. For the lolz. Especially if it can bring a games overall scoring down. Cause if it's possible to, why wouldn't you do it?
It's sad devs put so much importance on metacritic, even sadder when they care about user reviews where anyone can write anything
Devs don't, but publishers do because it's a quick and easy way to look at how a game is doing. It's stupid, I hate it and it's horribly inaccurate, but it's how things are right now. What's worse is when they apply a 100 point scale to every reviewer. A 4/5 on Giant Bomb becomes an 80, even if that's not the reviewers intention. And there's nothing they can do about it. Adam Sessler had a talk at GDC about it which you can watch here. He has it pretty much nailed down.
This is no surprise to see user reviews get spammed. It happens to bigger releases too - Dragon Age 2 got firebombed on Metacritic when it came out, as did Portal 2.
Metacritic is dumb, but if you are going to pay attention to it and use its results for things as important as dev pay, why allow textless scores at all? I mean, either limit it to meaningful feedback only, or just ignore the whole thing as the sham it is.
Also- huge thanks to Patrick for writing a really interesting piece I something I didn't even know existed. Metacritic spam... what will they think of next?
Man Metacritic is filthy
I remember when this exact thing happened for Dragon Age II...and I'm sure it will absolutely happen for Gears of War 3. It's really said that publishers prize User Reviews this highly for this exact reason. Yeah, it wouldn't be terribly smart to just tell your user base you flat-out don't care unless they're "critics," but tying THIS much to them is just primed for this kind of random mayhem.
Great piece Patrick. Important stuff to consider.
metacritic is silly
Signal Studios had a problem last week.
The tiny developer of Toy Soldiers: Cold War discovered its game had been hit with a series of negative, score-only (meaning no text) user reviews on Metacritic overnight, dragging its overall user rating down. While the scores assigned by critics are important, so are user reviews--anyone visting Metacritic is free to sort games by user reviews, too.
"There is a rash of fake negative user scores going about Metacritic and it hit TS:CW (and other games)," said Signal Studios community manager Logan DeMelt last week. "This means we need to hear your voice!"
DeMelt started mobilizing fans to add more reviews to the pile, incentivizing them with free download codes for Toy Soldiers: Cold War.
"If you write a user review," he said, "just being honest (we aren't bribing for positive) we will do the following: You write a review & post it, and we will put your name in for a chance for a prize on Friday. Every 10 new posts, we will drop a code out."
Of course, there are problems with this approach, especially in terms of the perception of a developer asking people to write reviews, albeit not advocating positive or negative, by dangling prizes around. DeMelt even got some Twitter flack about the concept from a friend, Sucker Punch community manager Colin Moore.
When I talked to Signal Studios president and creative director Douglas Robert Albright III on the phone last week, he told me he'd asked DeMelt to stop the promotion, understanding how people might interpret it.
"It doesn't matter what your intentions are, it's what the perception is," said Albright. "If that's the perception, then we'll just stop doing it. Because, honestly, he [DeMelt] had no intention of bribing people to get good scores."
"It was actually my fault," he continued. "I looked at the Metacritic and contacted them and told them 'This has been spammed.' We're not a bunch of dudes with a bunch of money laying around or whatever. It affects us, right? You can search by user scores and stuff like that. It's clearly spam. Metacritic just responded with this generic thing. All the intent was 'Well, this isn't our fault, we're just going to go on Metacritic and [ask users to] review the game.'"
Like it or not, Metacritic has become important to the games industry. It's a system with faults, and one that's come under enormous criticism over the years. But game publishers have few ways to determine success outside of sales--so they turn to Metacritic. Metacritic determines bonuses and royalty payouts for many. Thus, developers have reason to pay close attention.
The situation prompts hard questions for developers, especially small ones with financial destinies tied to something partially out of its control. There are few options. Asking for reviews could be perceived wrong, but what do you do if the negative reviews seem fake? How do you prove that? If you can't prove it but know you're right, do you gamble the possible backlash?
The motivations behind the user or users spamming Metatritic with negative reviews are unknown. Blind Internet rage? Sheer boredom? A new form of spam?
"I don't imagine there is some conspiracy," said Albright. "I think some folks just do annoying crap because they can. Like the kids who hack the leaderboards or idiots who deploy viruses. Ever play mailbox baseball?"
In any case, Albright hasn't received any evidence worth acting on--and neither has another studio.
The only reason Signal Studios even realized something was goofy on its Metacritic page was thanks to Supergiant Games noticing a similar explosion of negative user reviews overnight for Bastion in early September.
"I think it was sitting at around a mid-8 on Xbox 360 and at a 9 on PC, but on September 2 it had dropped into the 6s," said Supergiant Games creative director Greg Kasavin to me over email. "No additional user reviews were posted on that day (or at least no new negative reviews were posted), but I noticed that we had 20 new 'negative' user ratings that were entered for both versions of the game. This struck me and the rest of us as highly suspicious, because we were gathering new user ratings at a much slower rate than that in previous days. The idea that all of a sudden we would get 40 extremely disappointed people come and give us a 0 out of 10 rating all at the same time seemed very dubious."
Supergiant Games mentioned the bizarre nature of the user reviews over its Twitter and Facebook accounts and left it at that.
"It's the first time we've ever complained about something via our Facebook and Twitter so I didn't do it lightly," said Kasavin.
Bastion's user review score went up as a result--7.7 on Xbox 360, 8.0 on PC--but the damage was done. Kasavin flagged the issue with Metacritic but was told little could be done. Metacritic said it's very careful with user reviews, especially so if the user doesn't actually write a review. On Metacritic, it's possible to submit a "review" with only a score, making it difficult to determine whether someone simply registered an account and their negative review was their first submission--or spam.
"We just had to let it go," he said. "We value Metacritic as a service and are the highest rated XBLA [Xbox Live Arcade] game released so far this year according to them. There are some really great user reviews of our game on there, and if ratings-bombing continues to be an issue for other products, I trust it's something that the team there will investigate a solution more closely."
I contacted Metacritic about this pattern of issues. Metacritic told me each review has a "report abuse" option, which sends the review to Metacritic's team to possibly delete the review or ban the user.
"If any interested party feels that there has been a group of illegitimate user ratings (score only) entered for its game, they can contact me through the website and we'll investigate the issue," explained co-founder Marc Doyle. "We track each rating and can delete any that appear to be illegitimate or suspicious to us after a staff review of the rating data in question."
For now, for better or worse, that's the way the system works.
"The way to fix Metacritic user reviews is to simply require a written review and verify user accounts," said Albright. "If it was just some random blog I'd say whatever. But this is a major news review aggregator that should have better oversight and some standards."